If you’re a Canadian brand or content creator looking to break into the US market, Twitter remains a powerhouse platform for influencer marketing. As of May 2025, Twitter’s active user base continues to grow, and collaborating with the right influencers in the USA can skyrocket your campaign’s reach and ROI. But with thousands of voices clamouring for attention, who are the top 10 Twitter influencers you should really be working with?
In this no-fluff guide, we’ll break down the hottest Twitter names in the USA right now, and how Canadian advertisers and creators can tap into those profiles smartly — keeping in mind local payment methods like Interac e-Transfers, currency conversion (CAD to USD), cultural nuances, and legal must-dos. Let’s dive in.
📢 Why Twitter Influencers Matter for Canadian Brands Targeting USA
Twitter’s real-time nature and viral potential make it a goldmine for brands wanting to engage fast and authentically. Unlike Instagram or TikTok, Twitter’s text-first approach favours sharp opinions, trending topics, and immediate engagement — perfect for brands in tech, finance, entertainment, and even local Canadian services expanding south.
Take a page from Toronto-based agency “Social North,” who recently ran a campaign with US tech influencers to promote Canadian-made software. They used Twitter polls, threads, and Twitter Spaces to create buzz, paying influencers via PayPal with CAD/USD conversion handled smoothly.
With cross-border commerce booming, it’s crucial to pick influencers with not just a huge following but real engagement and relevance to your niche.
💡 The Top 10 Twitter Influencers in USA You Should Know
Here’s the down-low on the top Twitter influencers dominating the US scene in 2025, ready for collaboration:
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Elon Musk (@elonmusk)
Tech innovator, space nut, and meme lord. Collaborating with Musk is like hitting the jackpot in tech circles, but be ready for high stakes and big budgets. -
Chrissy Teigen (@chrissyteigen)
Queen of relatable humour and lifestyle tweets. Perfect for brands in food, fashion, and wellness. Chrissy’s engagement rate is insane. -
Jack Dorsey (@jack)
Twitter co-founder with a deep following in fintech and crypto. Ideal for Canadian startups in blockchain or digital payments. -
Kylie Jenner (@kyliejenner)
Beauty mogul with a massive millennial and Gen Z fanbase. Great for Canadian cosmetics or skincare brands looking to go big. -
Barack Obama (@BarackObama)
The former president’s tweets carry weight and respect. Collaborations tend to be cause-driven or charity-related but can massively amplify brand trust. -
Neil deGrasse Tyson (@neiltyson)
Science communicator extraordinaire. A solid pick for educational brands, museums, or tech companies with a science angle. -
NikkieTutorials (@NikkieTutorials)
Beauty influencer with a global audience. Canadian beauty brands can benefit hugely from her credibility and reach. -
Gary Vaynerchuk (@garyvee)
Marketing guru and hustler. If you’re a Canadian digital agency or startup, Gary’s endorsement or collaboration can open US doors. -
Mindy Kaling (@mindykaling)
Comedy and entertainment influencer with a diverse following. Perfect for Canadian media and entertainment brands. -
Stephen King (@StephenKing)
Master storyteller with a cult following. Great for Canadian publishers or creative projects targeting US readers.
📊 What Makes These Influencers Tick for Canada to USA Collabs
Engagement Over Follower Count
Don’t just chase the big numbers. Canadian marketers know that US followers who actually comment, retweet, and click links are gold. Tools like Twitter Analytics and third-party platforms (think BaoLiba) help track real engagement.
Payment and Legal Framework
For Canadian advertisers, paying US influencers means dealing with USD payments—PayPal, Wise, or direct wire transfers are your best friends. Also, keep in mind US influencer marketing laws overseen by the FTC — transparency is king. Always require clear disclosures to avoid nasty surprises.
Content Style and Cultural Fit
Americans love authenticity peppered with a bit of sass. Canadian humour tends to be polite; when working with US influencers, loosen the tie a bit. Use local slang, current US events, and trending hashtags to ride the wave.
❗ People Also Ask
Who are the best types of Twitter influencers for Canadian brands targeting the USA?
Look for influencers in your niche with high engagement and a US-based audience. Tech, lifestyle, entertainment, and finance influencers are hot right now.
How do Canadian brands pay US Twitter influencers?
Payments usually happen in USD via PayPal, Wise, or wire transfers. Make sure currency conversion fees are accounted for and contracts comply with both Canadian and US laws.
What’s the best way to find Twitter influencers in the USA?
Use influencer marketing platforms like BaoLiba, Twitter’s own analytics, or agencies specializing in cross-border campaigns. Check engagement metrics, audience demographics, and past collaborations.
💡 Pro Tips for Canadian Advertisers Working with US Twitter Influencers
- Negotiate clear deliverables: Tweets, threads, video clips, Twitter Spaces appearances — get it all on paper.
- Leverage Twitter Lists: Track your influencer’s community and conversations to find micro-influencers for niche targeting.
- Use Twitter Ads in tandem: Boost influencer posts to Canadian and US audiences simultaneously for max exposure.
- Be mindful of time zones: US influencers may be on Eastern or Pacific Time — plan your campaigns accordingly.
📢 Real-World Case: Canadian Startup Hits US Market with Twitter Influencer Push
Toronto fintech startup “MaplePay” partnered with Jack Dorsey and several fintech Twitter influencers in the US. They ran a campaign around seamless cross-border payments, leveraging Twitter Spaces for live Q&A. Payments were handled via PayPal in USD, with contracts vetted by Canadian and US legal teams.
The result? A 250% increase in US sign-ups within two months and a ton of organic buzz. This case shows how knowing your influencers and the payment/legal landscape pays off.
Final Thoughts
Cracking the US market from Canada using Twitter influencers isn’t just about flashing dollars — it’s about picking the right voices, understanding cultural nuances, and smoothing out the operational kinks from payment to legal compliance. As of May 2025, Twitter remains a vibrant, dynamic platform where Canadian advertisers and creators can build authentic, high-impact partnerships with US influencers.
BaoLiba will continue updating Canada’s influencer marketing landscape, so keep an eye on us for the freshest intel and insider tips. Let’s keep crushing it cross-border!
