Looking to tap into the massive Indian market via Twitter? As a Canadian advertiser or content creator, you already know that collaboration with the right influencers can make or break your campaign. India’s digital scene is booming, and Twitter remains a powerhouse platform for engagement and buzz.
In this article, we’ll break down the top 10 Twitter influencers in India you should keep on your radar in 2025. Plus, we’ll sprinkle in some real talk on how Canadian brands and creators can smoothly work with these Indian powerhouses — from payment methods to legal and cultural nuances.
📢 Why India and Twitter Matter for Canadian Marketers
India’s internet population has crossed 900 million, with Twitter playing a pivotal role in news, entertainment, and social causes. For Canadian brands aiming at the South Asian diaspora or looking to expand globally, India’s Twitter scene offers unparalleled reach.
As of May 2025, Twitter’s engagement rates in India outpace many Western markets, thanks to hyper-active communities around cricket, Bollywood, tech, and politics. For Canadian advertisers, this means a chance to ride the wave with influencers who have loyal, hyperlocal audiences.
💡 How Canadian Brands Can Collaborate with Indian Twitter Influencers
Before diving into the list, here’s a quick heads-up on working cross-border:
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Payment Methods: Canadian dollars (CAD) can be sent via international payment gateways like PayPal, Wise, or direct bank transfers. Many Indian influencers prefer INR payouts through platforms like Payoneer or UPI (Unified Payments Interface). Plan your budget around currency conversion and transaction fees.
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Legal & Cultural: India’s advertising laws emphasize truth in ads and data privacy. Avoid controversial topics without local legal counsel. Also, respect cultural diversity — what flies in Toronto might flop in Mumbai.
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Contracts & Rights: Use clear contracts defining deliverables, usage rights, timelines, and disclosure requirements (India follows the Advertising Standards Council of India guidelines). BaoLiba’s platform can help you draft localized contracts.
Now, let’s get to the good stuff.
📊 Top 10 Twitter Influencers in India You Must Collaborate With
1. Karthik Nagarajan (@karthikn)
Followers: 4.5M | Niche: Tech & Startups
Karthik’s tweets dive deep into India’s startup ecosystem. Canadian tech brands or SaaS products can leverage his credibility to gain traction among India’s youthful entrepreneurs.
2. Dia Mirza (@deespeak)
Followers: 3.8M | Niche: Bollywood & Social Causes
Dia is not just an actress but a serious activist for environment and women’s rights. Collaborating with her can boost brand image for Canadian companies with CSR initiatives.
3. Sanjay Manjrekar (@sanjaymanjrekar)
Followers: 2.7M | Niche: Cricket Commentary
Cricket is religion in India, and Sanjay is a trusted voice. If your Canadian brand is targeting sports fans, a campaign with Sanjay during IPL season is pure gold.
4. Barkha Dutt (@BDUTT)
Followers: 5.2M | Niche: Journalism & Politics
For brands in media, education, or social sectors, Barkha’s sharp political analysis offers a way to reach opinion leaders and policy influencers.
5. Prajakta Koli (@mostlysane)
Followers: 6.1M | Niche: Comedy & Lifestyle
Prajakta’s relatable humour connects with young urban Indians and NRI communities in Canada. Great fit for lifestyle and FMCG brands.
6. Rohit Sharma (@ImRo45)
Followers: 7.4M | Niche: Sports (Cricket)
One of India’s cricket captains with massive fan following. Sportswear or fitness brands from Canada can score big with Rohit.
7. Anand Mahindra (@anandmahindra)
Followers: 9.3M | Niche: Business & Innovation
Chairman of Mahindra Group, Anand’s tweets on innovation and leadership are gold for B2B Canadian brands eyeing Indian corporates.
8. Sonam Wangchuk (@SonamWangchuk)
Followers: 1.5M | Niche: Education & Environment
Known for his work in education reform and sustainable tech, Sonam attracts socially conscious audiences—a sweet spot for ethical Canadian brands.
9. Kusha Kapila (@kushakapila)
Followers: 4.2M | Niche: Comedy & Pop Culture
Kusha’s sharp takes on Indian society mixed with humour make her a perfect partner for youth-centric campaigns.
10. Ravish Kumar (@ravishndtv)
Followers: 3.9M | Niche: News & Social Commentary
Ravish is trusted for his bold social commentary. Brands in education, media, or advocacy will find his audience deeply engaged.
📊 People Also Ask
What’s the best way for Canadian brands to pay Indian influencers?
International payment platforms like PayPal and Wise are popular for ease and speed, but many Indian influencers prefer local payment options like UPI for lower fees. BaoLiba can help facilitate secure cross-border payments.
How can I ensure legal compliance when working with Indian influencers?
Make sure contracts follow Indian advertising regulations and clearly state disclosure requirements. Work with local legal experts or platforms like BaoLiba that specialize in influencer marketing compliance.
Which industries benefit most from Indian Twitter influencer collaborations?
Tech, entertainment, lifestyle, sports, education, and CSR-focused brands see the highest ROI due to the diversity and engagement of Indian Twitter users.
💡 Pro Tips for Canadian Advertisers
- Time your campaigns around Indian festivals and cricket seasons for maximum impact.
- Localize your messaging — don’t just translate Canadian ads word-for-word.
- Use BaoLiba to vet influencers, manage contracts, and handle payments seamlessly.
📢 Wrapping It Up
India’s Twitter scene is a goldmine for Canadian brands wanting to make a splash in South Asia or among the diaspora at home. Collaborating with the top 10 influencers we covered can give your campaigns serious legs — if you play it smart with payments, legalities, and cultural nuances.
Remember, dia, 10, twitter are not just keywords but your roadmap to cracking the Indian influencer code. As of May 2025, the market is ripe, so get moving.
BaoLiba will continue updating Canada’s influencer marketing trends with actionable insights. Stay tuned and follow us for the latest on connecting Canadian brands with global influencers.
