If you’re a Canadian brand or content creator looking to tap into the vibrant Indian market, Twitter is still one of the hottest playgrounds out there. Despite all the TikTok noise, Twitter remains a powerhouse for real-time engagement, especially in India where conversations around politics, entertainment, tech, and social issues trend hard. So, if you want to score big with your next influencer marketing campaign, partnering with the right Twitter influencers from India is a no-brainer.
As of May 2025, Canada’s marketing landscape is going global like never before. Brands are hungry for authentic voices and organic reach, and Indian Twitter influencers can drive serious buzz across 1.4 billion people. Plus, with rising cross-border payment platforms like Wise and PayPal, handling CAD to INR transactions is smoother than ever.
Here’s the lowdown on the top 10 Twitter influencers from India you should collab with if you want to make waves from Toronto to Vancouver.
💡 Why Collaborate with Indian Twitter Influencers from Canada
Before we dive into the list, a quick word on why Indian influencers matter for Canadian advertisers:
- Massive Audience Reach: India has over 450 million active Twitter users, making it the second largest market after the US.
- High Engagement Rates: Indian Twitter users love to engage with trending topics, memes, and live events.
- Diverse Niches: From cricket and Bollywood to tech and politics, Indian influencers cover all the bases.
- Cost-Effective Campaigns: Compared to North American markets, influencer fees in India can offer great ROI.
- Cross-Cultural Opportunities: Many Indian Canadians follow these influencers, bridging cultural gaps.
Canadian brands like Lululemon and Shopify have started experimenting with Indian influencers to promote South Asian-focused product lines. Even local service providers like Toronto-based media agencies are jumping on this trend.
📢 Top 10 Twitter Influencers in India You Should Know
Here’s our handpicked list of Indian Twitter stars who bring clout, engagement, and authenticity:
1. @narendramodi — Narendra Modi
The Prime Minister’s Twitter handle is a must-watch for political marketing or campaigns tied to governance and social initiatives. With over 90 million followers, he’s the biggest name on the platform.
2. @BTSquadOfficial — Bollywood Talkies
For entertainment and lifestyle brands, Bollywood influencers like BTSquadOfficial bring movie buffs and celeb fans in droves.
3. @RavishKumar — Ravish Kumar
A veteran journalist known for his outspoken views. Great for brands focusing on social causes and news-related content.
4. @KritiKharbanda — Kriti Kharbanda
Popular actress with a strong following among youth and fashion-conscious audiences.
5. @TechieDudeIndia — Rajesh Singh
Tech influencer and gadget reviewer, perfect for brands launching new electronics or software.
6. @CricketCrazyDia — Dia Sharma
A cricket fanatic with sharp commentary and meme game. Ideal for sports brands and fan engagement.
7. @FoodieDesi — Manish Patel
Food and travel influencer who’s a hit among foodie communities.
8. @EcoWarrior_India — Sneha Gupta
Environmental activist and sustainability advocate, perfect for green brands and campaigns.
9. @StartUpGuru — Anil Mehta
Startup ecosystem expert sharing insights on entrepreneurship and innovation.
10. @ComedyKingIndia — Rohan Joshi
Comedian and content creator whose humour resonates with millennials and Gen Z.
📊 How Canadian Brands Can Work with Indian Twitter Influencers
Payment and Contracts
Most Indian influencers accept payments via PayPal, Wise, or direct bank transfers in INR, but as a Canadian advertiser, you’ll be paying in CAD. Work with your finance team to ensure compliance with Canada Revenue Agency (CRA) rules and GST/HST tax obligations when engaging foreign contractors.
Content Localization
Make sure your messaging is culturally relevant. Use local slang or references that resonate with Indian Twitter users. For example, if you’re a Vancouver-based apparel brand, highlight how your products suit Indian climate or festivals.
Collaboration Models
- Sponsored Tweets: Straightforward, quick, and effective for product launches or announcements.
- Twitter Chats & Takeovers: Host a live Q&A or take over the influencer’s account for a day to boost engagement.
- Affiliate Links: Track sales with discount codes or affiliate links tailored to the Indian market.
Legal & Cultural Considerations
India has strict rules around advertising disclosures and endorsements, so ensure your influencers clearly mark sponsored content. Also, be mindful of sensitive topics on Twitter that can trigger backlash.
❗ People Also Ask
What makes Twitter influencers in India unique for Canadian marketers?
Their ability to spark real-time conversations and influence opinion on diverse topics makes them invaluable for brands wanting authentic engagement in a huge market.
How do Canadian brands pay Indian influencers?
Popular methods include PayPal, Wise, and wire transfers. It’s best to confirm payment preferences beforehand and ensure compliance with tax and currency regulations.
Can Canadian influencers collaborate with Indian Twitter creators?
Absolutely. Cross-border influencer partnerships are growing, and platforms like BaoLiba facilitate smooth collaboration and campaign management.
📢 Final Thoughts
Getting in on the Indian Twitter scene can seriously turbocharge your brand’s global footprint. The 10 influencers listed here offer a solid mix of reach, niche authority, and engagement that Canadian advertisers can’t ignore. Just remember, localization, clear contracts, and respecting cultural nuances are key.
BaoLiba will continue updating Canada’s influencer marketing trends, helping you stay ahead in this fast-evolving space. Stay tuned and let’s make those global collabs count!
Written for Canadian advertisers and creators eager to crush it with Indian Twitter influencers in 2025.
