If you’re a Canadian brand or creator eyeing the UK market, TikTok is your golden ticket. With its explosive growth, TikTok isn’t just a playground for viral dances and memes — it’s a powerhouse for influencer marketing. As of May 2025, TikTok remains one of the top platforms for reaching Gen Z and Millennials in the UK, making influencer collabs a must-have in your marketing mix.
But the UK TikTok scene is unique, and knowing which creators to work with can make or break your campaign. So, here’s a down-to-earth, no-fluff guide to the top 10 TikTok influencers you should team up with in the UK — from fashionistas to gamers, and everything in between. Plus, I’ll sprinkle in some tips on working with UK influencers from a Canadian perspective, including payment methods, legal considerations, and local marketing nuances.
📢 Why UK TikTok Influencers Matter for Canadian Marketers
First off, why bother with UK TikTok influencers if you’re based in Canada? Simple: the UK and Canada share a strong cultural and language connection, making content localisation smoother and engagement higher. Plus, the UK TikTok audience is huge — with over 17 million active users as of 2025 — and they’re super engaged.
Canadian companies like Lululemon and Roots have already seen the power of UK influencer marketing by collaborating with UK creators to build brand awareness abroad. Payment-wise, most UK influencers prefer PayPal or bank transfers in GBP, but platforms like BaoLiba offer seamless cross-border payment solutions in CAD, making life easier for Canadian marketers.
💡 Top 10 TikTok Influencers You Should Collaborate With in UK
Here’s the real deal — the TikTok stars lighting up the UK scene right now. These creators have the kind of reach, engagement, and authenticity that translates into ROI. Let’s dive in:
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Niana Guerrero UK (@nianauk) – Dance and lifestyle content queen, perfect for fashion and lifestyle brands. She’s got a young, vibrant audience that eats up trend-driven content.
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Josh Richards UK (@josh.uk) – Comedy and lip-sync king with a massive following. Great for brands wanting to add humour and relatability to their campaign.
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Saffron Barker (@saffronbarker) – A lifestyle and beauty influencer with mainstream appeal. Ideal for Canadian cosmetics or skincare brands wanting to tap the UK market.
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Leah Victoria (@leahvictoria) – Fitness and wellness influencer who nails motivational content. Perfect for health brands or activewear labels.
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Harry Hudson (@harryhudson) – Musician and lifestyle creator. If your brand is in entertainment or music tech, he’s your go-to.
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Molly-Rose (@mollyrose) – Comedy and relatable sketches. She’s got that authentic “girl next door” vibe that sells well to UK teens and young adults.
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Tabitha Brown (@iamtabithabrownuk) – Food and lifestyle creator known for wholesome content. Canadian food brands or kitchen tech makers, take note.
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Theo Baker (@theobaker) – Gaming influencer with a loyal community. Great if you’re pushing gaming gear or digital apps.
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Ella Richardson (@ellarichardson) – Fashion and travel content creator. Ideal for Canadian brands expanding into UK travel or apparel markets.
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Kyle Thomas (@kylethomasuk) – DIY and tech influencer who’s perfect for Canadian home improvement or tech brands.
📊 People Also Ask
Who are the top UK TikTok influencers in 2025?
The list above highlights the crème de la crème, including Saffron Barker, Niana Guerrero UK, and Leah Victoria. These creators are leading trends in beauty, fitness, and lifestyle.
How to pay UK TikTok influencers from Canada?
Most UK influencers prefer PayPal, bank transfers in GBP, or platforms like BaoLiba that handle currency conversion and cross-border payments smoothly in CAD.
What should Canadian brands consider when working with UK TikTokers?
Local laws around advertising disclosures, cultural nuances in content, and time zone differences are key. Always use clear contracts and stay compliant with ASA (Advertising Standards Authority) UK guidelines.
❗ Legal and Cultural Tips for Canadian Marketers
Working across borders means navigating legal and cultural minefields. In the UK, influencer marketing is highly regulated. The ASA requires clear disclosure of sponsored content, so make sure your creators tag paid posts appropriately with #ad or #sponsored.
Culturally, UK audiences love authenticity and a bit of cheeky humour. Canadian brands that try to “translate” their North American style directly often miss the mark. A good local agency or a platform like BaoLiba can help bridge that gap by providing local insight and vetting influencers.
💡 Pro Tips for Canadian Marketers Collaborating with UK TikTok Influencers
- Localise your brief: Make sure your campaign brief speaks UK English and references local trends or slang.
- Leverage BaoLiba: For smooth influencer discovery, contract management, and payments in CAD. Saves time and headaches.
- Plan around UK time zones: Most UK TikTokers post between 6 pm and 10 pm GMT for max engagement.
- Keep it real: UK TikTok fans sniff out fake content fast. Let influencers have creative freedom within brand guidelines.
📢 Final Thoughts
As of May 2025, UK TikTok influencers are a goldmine for Canadian brands looking to expand internationally. The 10 creators listed here cover a wide range of niches and audiences, making it easier to find the perfect match for your campaign.
Remember to respect local culture, follow legal rules, and handle payments smartly. BaoLiba will continue updating on Canada’s influencer marketing trends and the UK market, so keep an eye on us for the latest tips and insider info.
Ready to level up your TikTok game in the UK? Time to make those collabs pop!
