If you’re a Canadian brand or influencer looking to tap into the vibrant Spanish market, Snapchat is still a powerhouse for reaching younger, highly engaged audiences. But here’s the kicker: Spain’s Snapchat scene isn’t just a copy-paste of what works in Canada or the US. It’s got its own flavour, its own slang, and its own top players. If you wanna cut through the noise and get real ROI, teaming up with the right local influencers is your golden ticket.
In this article, we’ll break down the top 10 Snapchat influencers you should collaborate with in Spain in 2025, how to approach them from a Canadian perspective, and what to watch out for when working cross-border. Spoiler: it’s all about localisation, payment flexibility, and respecting the local marketing culture.
📢 Why Snapchat in Spain Still Matters for Canadian Marketers
Canada’s influencer game is super mature, and we’re all about TikTok and Instagram, but Spain’s Snapchat usage is still strong, especially among younger Gen Z and Millennials in cities like Madrid, Barcelona, and Valencia. According to data from May 2025, Snapchat’s daily active users in Spain hover around 15 million, with a big chunk glued to Stories and Snap Ads.
For Canadian brands looking to expand, this means tapping into a spa-specific, vibrant scene where Snapchat influencers have built tight-knit communities. Plus, Spanish consumers appreciate authenticity and local touch, so partnering with native creators is a must.
💡 How Canadian Brands Can Collaborate with Spanish Snapchat Influencers
Before we dive into the top 10, a quick heads-up on how you, as a Canadian advertiser or influencer, can work smoothly with Spain’s Snap stars:
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Payments: Most Spanish influencers prefer PayPal or bank transfers in euros (€). Using platforms like BaoLiba can streamline this with multi-currency support. Remember, paying in CAD directly might not fly.
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Contracts and Legal: Spanish advertising laws require transparency in influencer marketing. Make sure your contracts explicitly mention FTC-like disclosures, and respect GDPR for data privacy.
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Content Localisation: Don’t just translate your content—localise it. Use Spain-specific slang, cultural references, and even local holidays.
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Campaign Types: Sponsored Snaps, Story Takeovers, and Lens Filters are hot formats. Spanish influencers love creative freedom, so keep briefs flexible.
📊 Top 10 Snapchat Influencers in Spain You Should Know
Here’s the real juice — our curated list of the top Snapchat influencers in Spain who are killing it in 2025. These creators have solid engagement, authentic followings, and a knack for making brands look good.
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Lucía Martínez (@lucia_snap)
Based in Madrid, Lucía’s daily vlogs and fashion tips hit home with urban Spanish youth. She’s worked with Zara Spain and local beauty brands. -
Carlos Ramírez (@carlosramirezsp)
A tech guru from Barcelona, Carlos breaks down gadgets and gaming news with a witty style. Perfect for Canadian tech and gaming brands. -
Sofía López (@sofi_snapspa)
Known for her travel snaps around Spain’s best beaches and spas, Sofía is a go-to for wellness and tourism campaigns. -
Diego Fernández (@diegofernandez)
Fitness coach and nutritionist who shares daily workout snaps with a motivational vibe. Great for health supplements and sportswear. -
Ana Ruiz (@anar_snapshots)
Foodie queen from Valencia, Ana’s snaps of local cuisine and recipe hacks resonate with food lovers and restaurant chains. -
Javier Torres (@javi_torres_snap)
Comedy and meme creator with a massive following among Spanish youth. His humorous approach makes him ideal for lifestyle and entertainment brands. -
Marta Delgado (@marta_snapstyle)
A rising star in makeup and beauty tutorials. Marta’s authentic product reviews have boosted many local and international beauty launches. -
Pablo Sánchez (@pablosan_snap)
Outdoor adventure enthusiast sharing snaps from Spain’s mountains and trails. Outdoor brands and travel gear companies love working with him. -
Elena Gómez (@elenasnapspa)
Fashion influencer with a flair for sustainable and ethical brands. She’s a magnet for eco-conscious consumers. -
Raúl Martínez (@raul_snaplife)
Urban culture and music influencer who often features Spanish rap and indie scenes. A perfect fit for music festivals and lifestyle brands.
❗ People Also Ask About Snapchat Influencers in Spain
How can Canadian brands pay Snapchat influencers in Spain?
Most Spanish influencers prefer receiving payments via PayPal or direct euro bank transfers. Using platforms like BaoLiba can help you navigate currency conversion and tax compliance smoothly.
Are Snapchat influencer campaigns effective in Spain?
Absolutely. Snapchat remains popular among younger demographics in Spain, especially for localised, authentic content. Campaigns with Spanish influencers often see high engagement rates, particularly in fashion, tech, and lifestyle sectors.
What legal considerations should Canadian marketers keep in mind when working with Spanish influencers?
You must comply with Spanish advertising transparency laws and GDPR for data privacy. Contracts should clearly state sponsored content requirements, and influencers must disclose partnerships openly.
📢 Final Thoughts
In 2025, Snapchat in Spain isn’t just another social platform—it’s a dynamic marketing channel where Canadian brands can make serious inroads if they play it smart. Collaborating with the right local influencers—the top 10 we’ve laid out here—is your shortcut to authentic engagement and ROI.
Remember to respect local payment preferences, legal frameworks, and cultural nuances. If you want to stay ahead of the curve and keep your finger on Spain’s influencer pulse, BaoLiba will keep updating the latest Canada-Spain influencer marketing trends. Stay tuned and snap smart!
