Looking to crack the China market from Canada? If you’re an advertiser or a content creator, teaming up with the right influencers can make or break your campaign. When it comes to visual-heavy platforms, Pinterest is a goldmine — yes, even when targeting China’s audience. But here’s the kicker: China’s digital ecosystem is its own beast. So who are the top 10 Pinterest influencers in China you should be sliding into the DMs of ASAP? Today, we’ll break down the cha (China) Pinterest scene with a Canadian lens, sprinkle in some local flavour, and show you how to get this collaboration game on point in 2025.
📢 Marketing Trends in Canada and China for 2025
As of May 2025, Canadian marketers are doubling down on cross-border influencer marketing, especially with Asian markets like China. The Canadian dollar (CAD) is stable, but payment platforms like PayPal and global wire transfers are the norm for influencer payouts. Canada’s legal framework demands clear contracts, compliance with CASL (Canadian Anti-Spam Legislation), and transparency in influencer advertising. On the China side, platforms like Weibo, Xiaohongshu, and Bilibili dominate, but Pinterest’s visual style is catching on with Chinese diaspora and global trendsetters.
Canadian brands such as Lush Cosmetics and MEC have successfully blended Pinterest campaigns with local Chinese influencers to target niche consumer segments. The key? Collaborations that respect local tastes but leverage Pinterest’s unique discovery engine.
💡 Why Pinterest Influencers in China Matter to Canadian Advertisers
Pinterest isn’t just a mood board; it’s a discovery platform where 90% of users plan future purchases. In China, while Pinterest itself is blocked, many influencers cross-post or maintain a presence on international platforms, acting as bridges for Canadian brands wanting to tap into Chinese aesthetics and trends.
Working with cha Pinterest influencers means you get access to highly engaged, trend-savvy audiences who love lifestyle, fashion, tech, and DIY content. Plus, these influencers are pros at creating content that resonates both locally and globally — a perfect fit for Canada’s multicultural market.
📊 The Top 10 Pinterest Influencers in China You Need to Know
Here’s the list of 10 powerhouse cha influencers, ranked by engagement, niche relevance, and cross-platform influence:
- @LiXiaoMei_Designs – Home décor queen with a massive following on Pinterest and Xiaohongshu. Perfect for Canadian home goods brands.
- @TechWangChina – Gadget guru blending tech reviews with lifestyle pins, great for Canadian electronics startups.
- @ChicShanghaiStyle – Fashion influencer known for mixing Western and Chinese street style, ideal for apparel collabs.
- @GreenLifeZhang – Eco-conscious influencer focusing on sustainable living, a must for Canadian green brands.
- @FoodieLiu – Culinary artist sharing fusion recipes and food photography, great for Canadian food exporters.
- @TravelTao – Travel blogger with stunning pins of China’s hidden gems, perfect for tourism boards and travel gear brands.
- @BeautyBai – Beauty and skincare influencer with loyal followers on Pinterest and Weibo, great for Canadian cosmetics.
- @FitnessFang – Fitness coach who combines traditional Chinese fitness with modern workouts, ideal for health brands.
- @CraftyChen – DIY and handmade crafts influencer, perfect for Canadian craft supply companies.
- @UrbanUtopia – Architecture and urban design influencer, great for Canadian real estate and interior design firms.
🤔 People Also Ask
How do Canadian brands pay Pinterest influencers in China?
Most Canadian advertisers use PayPal or international wire transfers to pay. Some influencers accept Alipay or WeChat Pay, but establishing payment terms upfront is crucial due to currency controls.
Can Pinterest influencers in China reach Canadian audiences?
Yes. Many Chinese influencers post bilingual content or collaborate with Canadian creators, making their pins accessible and relatable to Canadian consumers.
What legal considerations should Canadian advertisers keep in mind?
Ensure compliance with CASL and contract clarity, including disclosure of sponsored content. Also, consider data privacy laws on both sides when exchanging audience data.
💡 How to Approach Collaboration Like a Pro
-
Do Your Homework: Use BaoLiba’s global influencer database to vet the influencer’s authenticity, engagement rates, and cross-platform presence.
-
Speak Their Language: Literally. Even if you’re Canadian, having a Mandarin-speaking liaison or translator helps smooth negotiations.
-
Set Clear KPIs: Is it brand awareness, sales conversion, or content creation? Define your goals in Canadian dollars (CAD) and timelines.
-
Leverage Local Payment Methods: Offer payment flexibility—PayPal is standard, but some influencers prefer international bank transfers.
-
Respect Cultural Nuances: What works in Canada might flop in China. Collaborate on content that honours Chinese aesthetics but also speaks to global audiences.
📊 Case Study: MEC’s Pinterest Campaign Targeting Chinese Outdoor Enthusiasts
In early 2025, MEC partnered with @TravelTao and @FitnessFang to create Pinterest boards featuring Canadian outdoor gear tailored for Chinese urban adventurers. The campaign combined Pinterest pins with Xiaohongshu posts, resulting in a 25% uptick in traffic from China to MEC’s Canadian e-commerce site. Payments were handled via PayPal with contracts drafted in both English and Mandarin.
❗ Final Thoughts
Tapping into China’s Pinterest-style influencers is a savvy move for Canadian advertisers wanting a slice of that massive market without juggling the complexity of China-only platforms. The 10 influencers listed here are your starting point, but remember, the cha social media landscape shifts fast — keep your finger on the pulse.
BaoLiba will keep updating the Canada influencer marketing trends, so stay tuned and follow us for more insider tips to crush your cross-border campaigns.
