If you’re a Canadian brand or content creator looking to expand your reach in Europe, Italy’s LinkedIn scene is where you want to be. With over 10 million users on LinkedIn in Italy, the platform is a goldmine for B2B marketing and influencer collabs that can really move the needle. As of May 2025, tapping into Italy’s LinkedIn influencers is one of the smartest moves for Canada-based advertisers and creators aiming to boost visibility and credibility overseas.
In this post, I’ll break down the top 10 LinkedIn influencers in Italy worth collaborating with, explain why they matter for your marketing game, and share some tips on how to work with them effectively from a Canada perspective. Let’s cut the fluff and get to the real deal.
📢 Why LinkedIn Influencers Matter for Canadian Marketers Targeting Italy
LinkedIn is not just a job-hunting hub anymore. It’s a massive content platform where thought leadership, professional networking, and brand storytelling thrive. Unlike Instagram or TikTok, LinkedIn influencers often bring niche expertise and high trust among decision-makers. So, if you’re selling SaaS, consulting services, or even aiming to build your employer brand internationally, LinkedIn is your playground.
From Canada, you have a few advantages:
- Currency & Payments: You can pay influencers in CAD or EUR via PayPal, wire transfers, or platforms like Wise, making cross-border transactions smooth.
- Legal & Cultural Fit: Canadian brands often share similar professional values with European markets, including Italy. Transparency, GDPR compliance, and clear contracts go a long way.
- Local Support: Platforms like BaoLiba can help you navigate influencer vetting, campaign management, and reporting tailored for Italy.
💡 Top 10 LinkedIn Influencers in Italy You Should Know About
Here’s the real juice—your go-to list of LinkedIn powerhouses who can amplify your Canadian brand in Italy.
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Marco Montemagno
Tech guru and digital entrepreneur, Marco has a massive following sharing insights on innovation and startups. If your brand is in tech or digital services, he’s your guy. -
Chiara D’Angelo
Marketing strategist focused on brand storytelling and content marketing. Chiara’s audience is mostly marketing professionals and SMEs. -
Roberto Re
Sales and leadership coach with practical advice on B2B sales strategies. Perfect for boosting your sales-related content. -
Luca De Biase
Thought leader in digital transformation and future work trends. His posts resonate with corporate decision-makers. -
Federica Angeli
Journalist and social activist, she brings credibility and ethical perspectives that work well for CSR and sustainability campaigns. -
Alessandro Rimassa
Expert in digital marketing and social media trends, great for brands wanting to crack the Italian social media code. -
Paolo Iabichino
Creative director with deep knowledge of advertising and branding, valuable for creative campaigns. -
Valentina Vellucci
HR and talent acquisition specialist, ideal for employer branding and recruitment marketing. -
Giovanni Boccia Artieri
Sociology professor focusing on digital culture, useful for brands aiming to tap cultural insights. -
Stefano Quintarelli
IT and digital innovation expert, influential in tech policy and industry trends.
📊 How to Work with Italian LinkedIn Influencers from Canada
Understand the Local Vibe
Italian professionals value authenticity and relationship-building. Don’t just slide into DMs with a cold pitch. Spend time engaging with their content, share their posts, and establish rapport first.
Align Your Offer with Their Audience
Each influencer has a niche. Marco Montemagno’s followers want tech innovation; Federica Angeli’s crowd cares about social impact. Tailor your message to fit their narrative, or your collab will fall flat.
Use Clear Contracts with GDPR in Mind
Italy is strict on data privacy under GDPR. Make sure your campaign agreements explicitly cover data handling, content rights, and payment terms. BaoLiba offers templates and support for this.
Payment Methods That Work Across Borders
Canadian dollars (CAD) are stable, but influencers usually prefer EUR. Use services like Wise or PayPal to convert and transfer funds securely and cost-effectively.
Track & Measure Like a Boss
Use LinkedIn analytics, UTM links, and BaoLiba’s tracking tools to measure engagement, leads, and conversions. This data helps optimize your next collabs and prove ROI back home in Canada.
🤔 People Also Ask
Who are the top LinkedIn influencers in Italy?
The top LinkedIn influencers in Italy include Marco Montemagno, Chiara D’Angelo, and Roberto Re, among others who specialize in tech, marketing, sales, and digital innovation.
How can Canadian brands collaborate with Italian LinkedIn influencers?
Canadian brands should build genuine relationships, align their offers with the influencer’s audience, use clear GDPR-compliant contracts, and pay via reliable cross-border payment methods like Wise or PayPal.
What are the benefits of working with LinkedIn influencers in Italy?
Working with Italian LinkedIn influencers boosts brand credibility, helps penetrate niche professional markets, and drives high-quality leads in B2B sectors.
📢 Final Thoughts
Expanding your Canadian brand’s footprint in Italy via LinkedIn influencers isn’t just smart—it’s essential in today’s global market. As of May 2025, the Italian LinkedIn ecosystem is booming with professionals hungry for innovative ideas and trustworthy partnerships. Collaborate with the right influencers, respect local customs and legal frameworks, and you’ll see your campaigns deliver real results.
BaoLiba will keep updating Canada’s influencer marketing trends, especially for markets like Italy, so keep an eye on us for fresh insights and practical tips. Ready to level up your cross-border marketing? Let’s get to work.
