If you’re a Canadian brand or content creator looking to tap into Vietnam’s buzzing market, teaming up with the right Instagram influencers is your golden ticket. Vietnam’s digital scene is booming, and Instagram—or as some like to call it, “Stagram”—is where the magic happens. But who exactly should you collab with? Let’s cut the fluff and dive into the top 10 Instagram influencers in Vietnam who can seriously move the needle for your brand.
As of May 2025, Canadian marketers are increasingly eyeing Vietnam’s youth-driven Instagram landscape for authentic engagement and deeper market penetration. Plus, with the Canadian dollar’s steadiness and flexible payment options like PayPal and Interac e-Transfers, bridging the payment gap with Vietnamese influencers has never been smoother.
📢 Why Vietnam and Instagram Make a Perfect Match for Canadian Marketers
Vietnam’s Instagram scene is vibrant, young, and highly engaged. The country boasts over 20 million active Instagram users, mostly aged 18–34, making it a prime spot for fashion, tech, travel, and lifestyle brands. Meanwhile, Canadian brands like Herschel Supply Co. and Lululemon have successfully leveraged influencer marketing to boost visibility in Southeast Asia, proving there’s huge potential if you play it smart.
Payment-wise, Canadian advertisers often prefer clear, secure methods like PayPal or wire transfers in CAD, which many Vietnamese influencers accept. Always factor in currency conversion and local tax laws—Vietnam requires influencers to declare income, so it’s good to get legal counsel or work with local agencies.
💡 The Top 10 Instagram Influencers in Vietnam You Need on Your Radar
Here’s a no-nonsense list of the 10 Instagram stars in Vietnam who can help you explode your brand’s reach, with follower counts and niche focus included:
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Chau Bui (@chaubui_) – 2.5M followers
Queen of fashion and lifestyle in Vietnam, Chau’s style blends streetwear with high fashion—a great fit for Canadian apparel brands targeting young adults. -
Quang Dang (@quangdangdance) – 1.8M followers
Known for viral dance vids, Quang is perfect for lifestyle, tech, or entertainment brands wanting to tap into Gen Z. -
Nguyen Tran Bao Anh (@baobaoaa) – 1.2M followers
Model and travel influencer with a strong aesthetic. Ideal for outdoor gear or travel brands. -
Huyen Chip (@huyenchip) – 850K followers
Tech blogger and entrepreneur who reviews gadgets and startups. Great for Canadian tech companies eyeing the Vietnamese market. -
Hoang Ku (@hoangku) – 1.1M followers
Fashion influencer with a male audience, perfect for men’s grooming or fashion brands. -
Ngan Anh (@ngananh1608) – 900K followers
Beauty and skincare influencer, ideal for Canadian cosmetic brands looking to expand. -
Phuong Ly (@phuongly.lyly) – 1.5M followers
Pop singer and style icon, she blends music and fashion, great for lifestyle and entertainment collabs. -
Minh Tu (@minhtu_nguyen) – 700K followers
Fitness and wellness influencer, perfect for activewear and health product promos. -
Lien Pham (@lienphamm) – 650K followers
Food and travel photographer who’s all about authentic Vietnamese eats—great for food and beverage brands. -
Son Tung M-TP (@sontungmtp) – 8M followers
The biggest music star in Vietnam with massive influence across all demographics. Collaborating here is premium but worth every cent.
📊 How Canadian Brands Can Work with Vietnamese Instagram Influencers
Understand the Culture and Communication Style
Vietnamese influencers value respect and professionalism, but they also appreciate brands that get their vibe right. Avoid stiff corporate talk—keep it casual but clear. Use Vietnamese-friendly communication tools like Zalo or Facebook Messenger if needed, alongside email.
Payment and Contracts
Most influencers accept PayPal payments, but it’s wise to draft a clear contract covering deliverables, deadlines, and content rights. Canadian brands should also comply with Vietnam’s tax regulations—many agencies like BaoLiba offer end-to-end influencer marketing services that handle payments and legal stuff seamlessly.
Content Localized for Maximum Impact
Vietnamese Instagrammers thrive on authentic content. Brands should tailor campaigns to local trends, slang, and seasonal events like Tet (Vietnamese New Year). Collaborate closely with influencers to produce content that resonates—think street fashion shoots in Ho Chi Minh City or foodie tours in Hanoi.
❗ People Also Ask
Who are the top Instagram influencers in Vietnam for fashion?
Chau Bui, Hoang Ku, and Phuong Ly are the go-to fashion influencers in Vietnam. They blend local trends with global style, making them top picks for fashion brands.
How can Canadian brands pay Vietnamese influencers?
Popular payment methods include PayPal, bank wire transfers, and sometimes platforms like Wise (formerly TransferWise). Always agree on payment terms upfront.
What should Canadian marketers know about Vietnam’s influencer marketing laws?
Vietnam requires influencers to declare income for taxation. Canadian brands should ensure contracts are clear and possibly work with local agencies to stay compliant.
💡 Final Thoughts
If you want to crack the Vietnam market via Instagram, working with the right influencers is your shortcut. These 10 influencers cover a broad range of niches, from fashion and beauty to tech and music, perfect for Canadian brands looking to diversify globally. Remember, localizing your approach and respecting payment and legal norms will save you headaches.
BaoLiba will continue updating Canada’s influencer marketing trends. Stay tuned and follow us for the freshest insights on global influencer collabs. Let’s make your next Vietnam campaign a slam dunk!
