Looking to tap into Vietnam’s buzzing Instagram scene from right here in Canada? Whether you’re a brand or a fellow content creator, collaborating with the right influencers can make or break your campaign. As of May 2025, Canada’s marketing game is all about authentic cross-border partnerships that deliver real ROI, especially on social platforms like Instagram — or as some call it, stagram.
Vietnam’s influencer market is booming, with a rich mix of fashionistas, foodies, travel junkies, and lifestyle gurus who’ve built massive, engaged followings. For Canadian advertisers and creators, aligning with these Vietnamese Instagram stars is a smart move to reach a vibrant, digitally savvy audience.
Here’s a no-BS rundown of the top 10 Instagram influencers from Vietnam you should seriously consider collaborating with — plus a bit of the insider scoop on how to make these partnerships work smoothly across borders.
📢 Why Vietnam Instagram Influencers Matter for Canadian Marketers
Vietnam’s digital landscape is growing fast, with over 70 million internet users and Instagram playing a key role in urban youth culture. For Canadian brands, especially those in fashion, beauty, tech gadgets, and travel, Vietnam offers a hotspot of trendsetting consumers eager for fresh content.
Paying in Canadian dollars (CAD) is standard for us, but most Vietnamese influencers are flexible with PayPal, international wire transfers, or even platforms like Wise for low-fee currency exchange. Legal-wise, always ensure contracts comply with both Canadian and Vietnamese advertising standards — transparency and disclosure are non-negotiable to keep Google and your audience happy.
Canadian brands like Aritzia and Frank And Oak have already dipped toes into Southeast Asia’s influencer waters. For creators, teaming up with Vietnamese influencers not only increases reach but also builds cultural bridges that resonate with diverse audiences at home.
💡 The Top 10 Instagram Influencers in Vietnam You Need on Your Radar
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Chau Bui (@chaubui_)
Fashion queen and lifestyle icon, Chau Bui blends street style with luxury brands effortlessly. Perfect for Canadian fashion labels wanting to appeal to Gen Z and millennials. -
Helly Tống (@hellytong)
A mix of travel, lifestyle, and sustainable living content, Helly’s storytelling is gold for eco-conscious Canadian brands looking to champion green initiatives. -
Quang Đăng (@quangdangdance)
Known for viral dance videos and upbeat content, Quang is great for tech and entertainment brands seeking viral engagement. -
Huyền Chip (@huyenchip)
Author and travel influencer famous for her global adventures, ideal for Canadian travel agencies or outdoor gear companies. -
Sun HT (@sunhtofficial)
Sings, acts, and shares lifestyle moments. Her broad appeal works well for beauty and wellness brands targeting urban Vietnamese and Canadian Asian communities. -
Ninh Dương Lan Ngọc (@lanngoc.ninhduong)
Actress with a massive following, perfect for luxury brands or high-end beauty products wanting strong brand association. -
Trang Lou (@tranglou)
Mommy blogger and fashionista, she’s a go-to for family brands and baby product companies from Canada. -
Min (@minnie.min)
Pop singer with an edgy style, great for music-related campaigns or Canadian youth brands. -
Đặng Thu Thảo (@dangthuthao_official)
Beauty queen and influencer, a good fit for skincare and cosmetic brands aiming for elegance and sophistication. -
Hà Trúc (@hatruc)
Travel and lifestyle influencer with a creative flair, ideal for Canadian tourism companies exploring Southeast Asian markets.
📊 How to Collaborate with Vietnamese Instagram Influencers from Canada
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Communication is key: Most influencers speak English well, but having a Vietnamese liaison or agency like BaoLiba can smooth out cultural and negotiation wrinkles.
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Content style: Vietnamese influencers favour vibrant, authentic visuals — think colourful street scenes, food shots, and candid moments. Match this vibe, or you’ll look like a stiff foreign brand.
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Payment terms: Pre-agree on payment schedules and methods (PayPal and Wise are popular). Consider local tax implications and contracts reviewed by legal pros in both countries.
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Legal & disclosure: Must-haves include clear sponsorship tags (#ad, #sponsored), aligning with Canada’s Competition Bureau and Vietnam’s Ministry of Information and Communications guidelines.
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Campaign goals: Set measurable KPIs like engagement rate, reach, and link clicks. Tools like Google Analytics and Instagram Insights help track success across borders.
People Also Ask
Who are the top Instagram influencers in Vietnam right now?
Vietnam’s top Instagram influencers include fashion icons like Chau Bui, lifestyle stars like Helly Tống, and entertainers like Quang Đăng. These creators dominate engagement and offer access to Vietnam’s growing digital market.
How can Canadian brands pay Vietnamese influencers?
PayPal, Wise (formerly TransferWise), and international wire transfers are common payment methods. Canadian dollars (CAD) are widely accepted but expect currency conversion fees. Always clarify payment terms upfront.
What should Canadian marketers watch out for when working with Vietnamese influencers?
Ensure clear legal contracts are in place, including disclosure compliance. Understand Vietnamese cultural nuances to avoid messaging faux pas. Also, verify influencer authenticity to dodge fake follower traps.
❗ Final Thoughts
Cross-border collaboration on Instagram between Canada and Vietnam is a goldmine if you play it smart. Picking the right influencer from Vietnam’s top 10 list can skyrocket your brand’s visibility and credibility, especially if you nail the cultural fit, payment logistics, and legal compliance.
Remember, it’s not just about follower numbers — engagement quality and audience loyalty matter more than ever in 2025. BaoLiba will continue updating Canada’s influencer marketing trends, so stay tuned and follow us for the freshest insights and real-deal strategies.
Ready to level up your brand’s presence in Vietnam? Start building those stagram collabs today!
