Looking to tap into Vietnam’s booming Instagram scene from Canada? You’re in the right spot. As of May 2025, the global influencer game is hotter than ever, and Vietnam’s Instagram (or “Stagram” if you wanna be cheeky) influencers are making waves that Canadian brands and creators should not ignore.
If you’re a Canadian advertiser or content creator, partnering with the right Vietnamese influencers can open doors to a vibrant market hungry for fresh content and authentic connections. This isn’t just about throwing money at followers; it’s about smart, localized collabs that respect cultural nuances and payment preferences, while riding the wave of current marketing trends.
Let’s dive into the top 10 Instagram influencers in Vietnam you want on your radar — plus some tips on making your collab game tight from a Canadian perspective.
📢 Why Vietnam and Why Instagram
Vietnam’s digital scene is exploding. With over 70 million social media users and Instagram being a favourite for Gen Z and millennials, it’s a goldmine for brands aiming for engagement and reach. Canadians know the power of influencer marketing — think brands like Lululemon or MEC using local influencers to build trust and hype. The same principle applies when you go international, but you gotta localize hard.
Payments? Most Vietnamese influencers favour mobile wallets like MoMo or bank transfers. For Canadian advertisers, platforms like PayPal or Wise make cross-border payments smooth, but always confirm with your influencer to avoid hiccups.
💡 The Top 10 Instagram Influencers in Vietnam You Need to Know
Here’s a quick rundown of the 10 Vietnamese Instagram stars who are killing it right now. Their follower counts range from hundreds of thousands to millions, covering niches from fashion and food to travel and lifestyle.
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@ngoc.trinh – Queen of glam and lifestyle, Ngoc Trinh blends high fashion with approachable content. Perfect for luxury or beauty brands looking to penetrate Vietnam’s upper market.
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@son.tung.mtp – A music icon with a huge following, Son Tung M-TP is ideal if you want to tap into youth culture and entertainment.
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@thuy.tien – Focuses on fitness and wellness, a growing niche in Vietnam. Great for health brands or Canadian supplement companies.
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@minhhang.official – Actress and style influencer. Collaborate here if you want to showcase apparel or Canadian beauty products.
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@phamquynhanh – Travel and lifestyle blogger who offers authentic Vietnam experiences. A solid pick if you’re pushing tourism or adventure gear.
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@hoangthuy – Supermodel and activist with a strong, engaged following. Brands with a social cause or ethical angle should definitely consider her.
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@haanh.90 – Foodie and chef, perfect for Canadian food exporters or kitchen gadget brands wanting to enter Vietnam.
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@khanhlinh – A rising star in fashion and sustainable living. Canadian eco-friendly brands will vibe here.
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@huyentrang – Beauty and skincare guru. Ideal for Canadian skincare brands looking to build trust in a new market.
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@vietanh – Photographer and content creator with a focus on urban life and tech. Great for gadgets and lifestyle collaborations.
📊 People Also Ask
How do Canadian brands collaborate with Vietnamese Instagram influencers?
Start by identifying influencers whose audience matches your target market. Use influencer marketing platforms like BaoLiba to manage outreach and contracts. Always negotiate deliverables, timelines, and payment methods upfront. Paying in CAD via PayPal or Wise is standard, but confirm local preferences to avoid confusion.
What are common pitfalls when working with Vietnamese influencers?
Cultural missteps top the list. Avoid generic messaging — tailor your content to reflect Vietnamese values and trends. Also, beware of fake followers; do your due diligence with third-party analytics. Finally, ensure clear communication on IP rights and content usage.
How can Canadian influencers leverage Vietnam’s Instagram market?
Collaborate with local Vietnamese creators to co-create content. Use bilingual posts to attract both Vietnamese and international audiences. Join local trends and hashtags to boost visibility. Platforms like BaoLiba can connect you with vetted Vietnamese influencers to streamline the process.
❗ Legal and Cultural Notes for Canadian Advertisers
Vietnam’s advertising regulations require transparency — no shady paid promo without disclosure. Also, cultural respect matters big time. Content that’s too flashy or “Western” might flop or even backfire. Collaborate with Vietnamese influencers who understand the local vibe and can guide you through.
From a legal side, always draft contracts in English and Vietnamese, and consider involving a local legal advisor. Payment practices can be different — expect some influencers to prefer upfront partial payment before starting content creation.
💡 Practical Tips for Smooth Collaboration
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Use BaoLiba or local Vietnamese MCNs (multi-channel networks) to verify influencer authenticity and negotiate deals.
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Plan campaigns around Vietnamese holidays like Tet or Mid-Autumn Festival for maximum relevance.
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Leverage Instagram Stories and Reels — these formats get the most engagement in Vietnam right now.
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Always track campaign KPIs like engagement rate (not just followers). Vietnamese Instagram users are fiercely engaged but selective.
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Include bilingual captions or hashtags to bridge Canadian and Vietnamese audiences.
📢 Marketing Trends in Canada and Vietnam (May 2025)
As of May 2025, Canada’s influencer marketing is gravitating towards authenticity and niche micro-influencers, a trend mirrored in Vietnam. Cross-border collaborations are gaining traction, especially in lifestyle, tech, and wellness sectors.
Canadian companies like Shopify and Freshii have started experimenting with Vietnamese influencer partnerships to diversify markets, showing the potential for brands to scale with the right local partners.
Final Thoughts
Vietnamese Instagram influencers offer a vibrant, engaged audience that Canadian brands and creators can’t afford to ignore. By choosing from these top 10 influencers and following best practices around payments, culture, and legalities, you can build fruitful, long-term partnerships that drive real results.
BaoLiba will continue updating Canada’s influencer marketing trends, so keep an eye on us for the freshest intel and tactical advice. Let’s keep the global influencer game real and profitable — one collab at a time.
