If you’re a Canadian brand or influencer looking to expand your reach to the Nordic scene, Norway’s Instagram space is a goldmine. As of 2025 May, with global marketing trends leaning heavily on authentic, localized content, partnering with the right Norwegian influencers can seriously boost your campaign’s ROI. Whether you’re in fashion, tech, lifestyle, or travel, these top 10 Instagram stars from Norway will bring genuine engagement and help you crack the Scandinavian code.
In this post, we’ll break down the best creators on Instagram in Norway you should keep on your radar, how Canadian advertisers can work with them, and what payment and legal nuances you need to mind when crossing borders.
📢 Why Norway and Why Instagram
Instagram remains king for lifestyle and visual storytelling in Norway, much like here in Canada. The platform’s penetration is high, and Norwegian users value authenticity mixed with that sleek Nordic aesthetic. Brands like Canada Goose and Lululemon have already dipped toes into the Scandinavian market, and influencers are the perfect local bridges.
The keyword “stagram” might be a typo you see floating around, but here, we’re talking about the real deal: Instagram in Norway, where 10 influencers dominate the scene with diverse niches — from eco-friendly fashion to tech gadgets and outdoor adventures.
💡 Canadian Advertisers Working with Norwegian Influencers: What to Know
Cross-border payments and legal bits
Canadian advertisers usually pay via wire transfers or platforms like PayPal and Wise, all in CAD or sometimes converted to NOK (Norwegian Krone). Make sure contracts comply with Canadian and Norwegian advertising laws — Norway enforces strict transparency rules around sponsored posts, similar to the Canadian Competition Bureau’s guidelines.
Collaboration styles
Norwegian influencers appreciate clear briefs but also creative freedom. Unlike some Canadian markets where pushing hard sales works, Norway thrives on subtlety and trust-building content. Think long-term partnerships instead of one-off posts.
Localizing campaigns
Use Norwegian cultural references or seasonal themes (like “friluftsliv,” the love for outdoor life) to resonate deeper. If you’re a Canadian brand, consider hiring a local Norwegian agency or a platform like BaoLiba to bridge language and cultural gaps.
📊 Top 10 Norwegian Instagram Influencers to Collab With
Here’s the lineup, blending follower count, engagement, and niche relevance. These profiles are vetted for authenticity and active community interaction as of 2025 May.
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Kristine Ullebø (@kristineullebo) – Lifestyle & Fashion
A Vancouver favourite for Scandinavian minimalist style inspiration. Great for Canadian fashion brands aiming to tap eco-conscious millennials. -
Thomas Hayes (@thomashayesofficial) – Actor & Influencer
Perfect if you want to target young adults with entertainment and lifestyle products. -
Helene Olafsen (@heleneolafsen) – Sports & Wellness
A pro snowboarder turned wellness guru, ideal for Canadian outdoor brands like Arc’teryx. -
Anna Rasmussen (@annarasmussen) – Beauty & Skincare
Focuses on clean, cruelty-free beauty — aligns well with Canada’s growing natural skincare market. -
Fredrik Skavlan (@fredrikskavlan) – Media Personality
He’s a household name in Norway, great for broader lifestyle campaigns. -
Jørgine Massa Vasstrand (@funkygine) – Fitness & Motherhood
She’s a powerhouse in family and fitness content, perfect if your product targets active parents. -
Mariell Lind Hansen (@marielllhansen) – Travel & Adventure
Showcases Norway’s stunning landscapes; ideal for Canadian tourism or outdoor gear brands. -
Sofie Frøysaa (@sofiefroysaa) – Mental Health & Lifestyle
Mental wellness is hot in Canada; this influencer nails authentic storytelling in that space. -
Eivind Helgerød (@eivindhelgerod) – Food & Culinary
If your brand is into promoting Canadian maple syrup or local foods, he’s a great match. -
Vilde Haug (@vildehaug) – Eco & Sustainability
Known for zero waste and sustainable living content — a big trend here and in Norway.
🤔 People Also Ask
How do Canadian brands approach influencer marketing in Norway?
Canadian brands should focus on authenticity and long-term partnerships, respecting Norwegian cultural values and legal advertising standards. Using local payment methods and translating content helps a lot.
What’s the best way to pay Norwegian influencers from Canada?
Most common are international bank transfers in CAD converted to NOK or platforms like PayPal and Wise. Contracts should clarify currency and tax responsibilities.
How to find the right Norwegian influencer for my niche?
Start with platforms like BaoLiba that offer filters by country, niche, and engagement. Then vet their content for authenticity and audience demographics.
📢 Wrapping It Up
Norway’s Instagram scene is vibrant and diverse, and these 10 influencers give you a solid starting point to test the waters. Remember, as of 2025 May, Canadian marketing trends emphasize authenticity, cultural sensitivity, and compliance — don’t just push your message, build relationships.
By tapping into these creators, you’ll not only gain exposure but also win trust with the Norwegian audience. BaoLiba will continue to update Canada’s influencer marketing trends — keep following us for the freshest insights and hands-on tips.
Ready to dive into Norway’s influencer market? Time to slide into some DMs and start collabing!
