If you’re a Canadian brand or influencer eyeing Norway’s market, tapping into the right Instagram crowd is pure gold. Norway’s Instagram scene might not be as massive as some other countries’, but it’s super engaged, authentic, and filled with creators who can drive serious local buzz. As of May 2025, Norway’s social media game is buzzing with niche influencers who blend lifestyle, travel, fashion, and eco-conscious content — all hot topics for Canadian brands wanting a slice of that Scandinavian vibe.
Here’s the lowdown on the top 10 Instagram influencers you want on your radar if you’re planning a collab targeting Norway — plus some real talk on how to make your partnership work from a Canada-based marketer’s perspective.
Why Norway and Why Instagram
Norway’s got a population of about 5.5 million, but don’t underestimate the power of their Instagram users. They’re highly engaged, and Instagram remains one of the top platforms for lifestyle and travel content there, much like in Canada. Canadian brands looking to expand in Europe can leverage local influencers to crack the market quicker and with better authenticity.
Plus, payment methods and legal frameworks differ from Canada. Norway favours local payment systems like Vipps, but international deals usually run through PayPal or direct bank transfer in CAD or EUR. Make sure you clarify currency and tax implications upfront when contracting Norwegian influencers.
How to Collaborate with Norwegian Instagram Influencers from Canada
- Use clear contracts respecting both Norwegian and Canadian advertising standards — disclosure is everything.
- Pay attention to timing. Norway’s working hours and holidays differ; respect their time zone (CET/CEST).
- Localize your offers with Norwegian language snippets or cultural references to hit home.
- Leverage local agencies like Nordic Social or Oslo-based influencer platforms for smoother collaborations.
- Consider Canadian influencers who speak Norwegian or have experience in Scandinavian markets as a bridge.
Top 10 Instagram Influencers in Norway You Should Collaborate With
Here’s a curated list blending follower count, engagement, and niche relevance — all vetted for Canadian advertisers aiming for impact.
1. @emilieskarnes — Lifestyle & Travel
Emilie’s feed is pure Norway: fjords, cozy cabins, and sustainable travel tips. She’s favoured by eco-friendly Canadian outdoor brands looking to gain traction in Scandinavia.
2. @martinehalvs — Fashion & Beauty
Martine’s got that Scandinavian chic style. Her audience skews young and fashion-forward, perfect if you’re launching apparel or beauty products in Norway.
3. @thegreeneditno — Sustainability & Wellness
This account is a smash hit for eco-conscious brands. Canadians in the green market should definitely consider a collab here.
4. @andershauge — Tech & Gadgets
Anders blends tech reviews with lifestyle. Canadian gadget brands or apps can get some serious exposure here.
5. @norskehjem — Home Decor & DIY
If you’re in Canada’s home goods or furniture scene, Norske Hjem’s audience loves minimalist Scandinavian design.
6. @trondheimfoodie — Food & Drink
Trondheim Foodie is a go-to for Norway’s food lovers, great for Canadian beverage or gourmet snack brands wanting to test waters.
7. @sarahnaturelover — Outdoor & Adventure
Sarah’s followers crave hiking and adventure content. Perfect for Canadian outdoor gear brands.
8. @osloparentlife — Parenting & Lifestyle
For family-friendly Canadian brands, collaborating with Oslo Parent Life brings you right into Norwegian parents’ daily scroll.
9. @nordicfitnessguru — Fitness & Health
This influencer is a fitness beast with a loyal following. Canadian wellness brands can tap into Norway’s growing health-conscious crowd here.
10. @bergenarts — Arts & Culture
For brands in Canada’s creative industries, Bergen Arts offers a gateway into Norway’s vibrant arts scene.
People Also Ask
How do Canadian brands pay Norwegian influencers?
Most often, payments go through PayPal or direct wire transfers in CAD or EUR. Some prefer local options like Vipps, but this is less common for international deals. Always confirm payment methods before signing contracts.
What’s the best way to approach Norwegian influencers from Canada?
Keep it straightforward and professional. Use email or Instagram DMs but follow up through official channels or agencies. Highlight your Canadian brand story and why the Norwegian audience matters to you.
Are Norwegian Instagram followers engaged compared to Canadian ones?
Yes, Norway’s Instagram users tend to be highly engaged, especially around niche topics like sustainability, outdoor life, and design — all areas where Canadian brands can shine.
Wrapping It Up
If you want to crack Norway’s Instagram scene, these 10 influencers are your shortcut to authentic reach and engagement. From eco-conscious to fashion-forward, Norway’s creator landscape aligns well with Canadian brand values and marketing styles.
As of May 2025, Canada’s influencer marketing continues to evolve with a growing focus on cross-border collaborations. Norwegian Instagram influencers offer a fresh, genuine voice for brands seeking to expand in Europe.
BaoLiba will keep updating Canada’s influencer marketing trends, so stay tuned and follow us for the latest scoops and insider tips.
