Looking to tap into the Singapore market through Facebook? You’re in the right spot. As a Canadian advertiser or content creator, understanding which local Facebook influencers pack the biggest punch can save you time, money, and headaches. In 2025, with Facebook still commanding a solid user base in Singapore, partnering with the right influencers can seriously boost your brand’s reach and conversion rates.
This article breaks down the top 10 Facebook influencers in Singapore you should keep on your radar, why they matter, and how to work with them effectively from a Canadian perspective. We’ll also touch on relevant social media trends in Canada, payment methods, and compliance tips to keep your campaigns smooth and legit.
📢 Why Singapore Facebook Influencers Matter to Canadian Marketers
Singapore’s digital savvy population, high disposable income, and multicultural mix make it a prime spot for brand expansion. While Instagram and TikTok get their share of buzz, Facebook remains a powerhouse for longer-form content, community groups, and event-driven marketing there.
For Canadian brands targeting Southeast Asia, collaborating with Singapore-based Facebook influencers opens doors to a rich, engaged audience hungry for quality content and product recommendations. Plus, Singapore’s English proficiency means minimal localization headaches compared to other markets.
💡 Top 10 Facebook Influencers in Singapore You Should Know
Here’s the no-BS list of Singapore’s top Facebook influencers as of May 2025, selected based on follower count, engagement quality, and industry relevance:
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Naomi Neo
Lifestyle queen with 1.5M+ followers. Known for relatable content and honest product reviews. Perfect for beauty, fashion, and lifestyle brands. -
Dr. Leslie Tay
Food guru with a loyal foodie community. Great for F&B brands and local delicacies looking to increase awareness. -
JianHao Tan
Comedy and sketch content creator, with a massive youth following. Ideal for brands targeting Gen Z and millennials. -
Preetipls
Travel and adventure influencer who shares stunning visuals and travel hacks. Perfect for tourism boards and travel gear companies. -
Ming Bridges
Singer-songwriter with a strong connection to the arts scene. Suitable for music, entertainment, and cultural campaigns. -
Sylvia Chan
Parenting and family lifestyle influencer. A go-to for baby products, family services, and educational brands. -
TheSmartLocal
Singapore’s top online magazine with a huge Facebook presence, covering everything from food to travel and pop culture. -
Fiona Fussi
Model and wellness advocate with an engaged following interested in beauty and health products. -
Night Owl Cinematics
Popular video production channel with a quirky take on Singaporean culture. Great for brands wanting a local flavour with humour. -
Munah Bagharib
Comedian and social commentator, known for sharp wit and engagement. Brands targeting urban, socially aware audiences should check her out.
📊 People Also Ask
What makes Facebook influencers in Singapore unique compared to Canada?
Singapore influencers tend to blend cultural nuances from East and West, delivering content that appeals to a diverse, bilingual audience. Unlike Canada, where French-English bilingualism is a factor, Singapore’s mix of Chinese, Malay, Indian, and Western influences creates a unique content flavour. Plus, Facebook’s groups and marketplace features are more actively used in Singapore for community-driven marketing.
How can Canadian brands pay Singapore influencers securely?
Most Singapore influencers accept payments via PayPal, bank transfers, or platforms like Wise (formerly TransferWise) for cost-effective currency exchange from CAD to SGD (Singapore Dollar). Contracts should specify payment terms clearly, respecting Singapore’s Personal Data Protection Act (PDPA) and Canada’s CASL rules.
Are there legal considerations for Canadian advertisers working with Singapore influencers?
Absolutely. Both countries have strict advertising disclosure laws. Singapore mandates clear declarations of sponsored content under the Infocomm Media Development Authority (IMDA) guidelines. Canadian advertisers also must comply with Competition Bureau rules and CASL when communicating with Canadians. Transparency and proper contracts are your best defence.
💡 Tips for Canadian Advertisers Collaborating with Singapore Facebook Influencers
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Localize your messaging: Use Singapore English or Singlish phrases subtly to connect authentically without sounding fake.
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Leverage BaoLiba: Platforms like BaoLiba help you discover verified Singapore influencers, handle contracts, and ensure smooth payments.
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Respect cultural sensitivities: Singapore is a multiracial society; avoid content that could be perceived as insensitive.
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Set clear KPIs: Engagement rates, click-throughs, and conversion tracking are non-negotiable for ROI measurement.
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Use CAD to SGD hedging: Currency fluctuations can impact budgets, so plan payments with forward contracts or currency options.
📢 Marketing Trends in Canada and Singapore for 2025
As of May 2025, Canadian brands are increasingly looking to Southeast Asia for growth, with Singapore as a gateway. Influencer marketing on Facebook remains robust due to the platform’s mature ad system and community features. Canadian brands like Aritzia and Lululemon have successfully partnered with Asian influencers for regional launches, proving this cross-border collaboration works when done right.
Meanwhile, Canadian influencers are also expanding their reach internationally via Facebook Groups and Facebook Live sessions, creating opportunities for reciprocal partnerships.
📊 Final Thoughts
If you’re serious about cracking the Singapore market on Facebook, these 10 influencers should be your starting point. Pairing their local clout with your Canadian brand’s quality and authentic storytelling can deliver killer results. Just remember to navigate payments, contracts, and compliance with care—this isn’t just about clicks but building lasting trust.
BaoLiba will continue updating Canada’s influencer marketing trends and Singapore’s social media landscape, so keep us bookmarked for the freshest insights and partnership opportunities.
Ready to level up your Singapore Facebook game? Let’s make it happen.
