If you’re a Canadian brand or marketer looking to break into the vibrant Singapore market, tapping into local Facebook influencers is a no-brainer. Singapore’s digital scene is buzzing, and Facebook remains a stronghold for content creators who bring serious engagement and credibility. As of May 2025, brands in Canada are doubling down on influencer marketing in Asia-Pacific, and Singapore stands out for its savvy, diverse audience.
In this article, I’ll break down the top 10 Facebook influencers in Singapore that you should seriously consider collaborating with. We’ll also touch on how Canadian advertisers can approach partnerships, payment methods, legal considerations, and how to get the most bang for your buck in the SG market. Let’s dive in.
📢 Why Facebook Influencers in Singapore Matter for Canadian Brands
Singapore is a hotspot for digital consumption in Southeast Asia. From tech gadgets to beauty products and lifestyle services, the Singaporean crowd trusts influencers to guide their purchases. With Facebook’s local penetration still strong, collaborating with top Facebook influencers is an efficient way to build brand awareness and authenticity.
For Canadian advertisers, understanding the local culture, payment preferences (SGD, e-wallets), and compliance matters (like PDPA – Singapore’s data protection law) is key. Plus, using platforms like BaoLiba can streamline influencer discovery and payments, making your cross-border campaigns smooth.
💡 How Canadian Brands Should Approach SG Facebook Influencers
- Localize your messaging: Singaporeans appreciate brand stories that resonate with their multicultural lifestyle. Use Singlish sparingly but smartly.
- Payment methods: While CAD is king back home, influencers prefer SGD payouts via PayPal, bank transfer, or GrabPay.
- Legal stuff: Always draft contracts with clear deliverables, respecting Singapore’s PDPA and advertising standards.
- Platform tools: Use Canadian platforms like BaoLiba to vet influencers, manage contracts, and track campaigns in real-time.
📊 Top 10 Facebook Influencers in Singapore to Watch
Here’s the real deal—your shortlist of 10 Facebook influencers who pack a punch in Singapore’s digital space. These folks have solid followings, authentic engagement, and niches that cover lifestyle, tech, food, fashion, and more.
- Jianhao Tan
- Followers: 1.8M+
- Niche: Comedy & Lifestyle
-
Why collaborate? Jianhao’s relatable content vibes well with Gen Z and millennials. His videos often go viral, making him perfect for brands targeting young Singaporeans.
-
Preetipls
- Followers: 1.2M+
- Niche: Food & Travel
-
Why collaborate? A foodie at heart, Preetipls is the go-to for mouth-watering local eats and travel hacks. Ideal for F&B brands or tourism campaigns.
-
Naomi Neo
- Followers: 1.5M+
- Niche: Fashion & Beauty
-
Why collaborate? Naomi’s blend of humour and beauty reviews resonates deeply with urban Singaporean women.
-
Night Owl Cinematics
- Followers: 1.1M+
- Niche: Sketch Comedy & Social Commentary
-
Why collaborate? Their creative storytelling and sharp humour engage a broad demographic, excellent for lifestyle and tech products.
-
Dawn Yang
- Followers: 900K+
- Niche: Fitness & Wellness
-
Why collaborate? Fitness is booming in SG, and Dawn’s motivational content is perfect for health and wellness brands.
-
Melissa Celestine Koh
- Followers: 800K+
- Niche: Travel & Lifestyle
-
Why collaborate? Melissa’s aspirational travel content is great for hospitality and travel brands eyeing Singaporeans.
-
Xin Yi
- Followers: 750K+
- Niche: Parenting & Family
-
Why collaborate? Family-oriented brands will find Xin Yi’s engaged and loyal community invaluable.
-
Mr Brown
- Followers: 650K+
- Niche: Satire & Social Issues
-
Why collaborate? If your brand wants to tap into socially conscious audiences, Mr Brown’s insights pack a punch.
-
Sylvia Chan
- Followers: 600K+
- Niche: Beauty & Skincare
-
Why collaborate? Skincare brands looking for trusted voices in SG should consider Sylvia.
-
Daniel Food Diary
- Followers: 1.3M+
- Niche: Food & Lifestyle
- Why collaborate? Another foodie giant, Daniel’s honest reviews drive serious purchase intent.
❗ People Also Ask
How do Canadian brands pay Singapore Facebook influencers?
Most Singapore influencers prefer payments in SGD through PayPal, direct bank transfers, or e-wallets like GrabPay. Using a platform like BaoLiba simplifies currency exchange and ensures secure transactions.
What legal considerations should Canadian companies keep in mind?
Comply with Singapore’s Personal Data Protection Act (PDPA) and ensure contracts clearly specify content rights, deliverables, and disclosure of sponsored content per local guidelines.
Can Canadian brands use Facebook ads alongside influencer campaigns?
Absolutely. Pairing Facebook ads with influencer content amplifies reach and engagement. Use Facebook’s targeting tools to zero in on Singapore’s diverse demographics.
💡 Pro Tips for Smooth Collaborations
- Start with micro-influencers if your budget’s tight—they often deliver higher engagement per dollar.
- Use BaoLiba to vet influencer authenticity and avoid fake followers.
- Track KPIs like engagement rate and conversion, not just follower count.
- Keep communication clear and culturally respectful—Singapore’s diverse audience values authenticity.
📊 Market Snapshot in 2025 May
As of May 2025, Canadian brands investing in Singapore influencer marketing report up to 30% higher engagement rates on Facebook compared to paid ads alone. The trend shows a growing preference for localized, authentic voices. BaoLiba’s data confirms that collaborations with top 10 SG influencers deliver a solid ROI when campaigns are tailored thoughtfully.
Final Thoughts
If you’re serious about cracking the Singapore Facebook scene, these 10 influencers are a solid starting point. Coupled with smart localisation, legal compliance, and payment strategies, your brand can ride the wave of digital influence from Canada to Singapore seamlessly.
BaoLiba will continue updating Canada’s influencer marketing trends globally. Stay tuned and follow us for the freshest insights and practical tips.
Happy collabing, eh!
