If you’re a Canadian brand or content creator looking to tap into Singapore’s vibrant market, Facebook still packs a punch for influencer marketing. As of May 2025, Singapore’s digital landscape is buzzing, and local Facebook influencers have carved out solid niches that can drive real ROI for your campaigns.
In this article, I’ll break down the top 10 Facebook influencers in Singapore you should seriously consider collaborating with. I’ll also share some down-to-earth tips on how us folks in Canada can run these collabs smoothly—think payment methods, legal angles, and what works best on both sides of the globe.
📢 Why Singapore Facebook Influencers Matter to Canadian Brands
Singapore’s social media scene might be smaller than Canada’s, but it’s insanely engaged and digitally savvy. Facebook remains a key platform, especially for community-driven content, lifestyle, food, and tech.
For Canadian brands aiming to expand in Southeast Asia, working with Singaporean Facebook influencers is a no-brainer. They bring local flavour, trust, and eyeballs that can’t be matched by just running ads. Plus, with the SGD to CAD exchange rate being favourable these days, influencer partnerships in Singapore offer good bang for your buck.
💡 How Canadian Advertisers Can Work With Singapore Facebook Influencers
Before jumping into the influencer list, a few quick tips from the trenches:
- Payments: Use PayPal or Wise for smooth cross-border transfers in CAD or SGD. Avoid wire transfers unless you want to get hammered on fees.
- Contracts: Make sure your contracts cover IP rights, content usage, and disclosure rules. Singapore’s Personal Data Protection Act (PDPA) and Canada’s CASL laws both demand transparency.
- Content: Facebook in Singapore favours video and community engagement. Short clips, Facebook Live, and posts that spark conversations work best.
- Localize: Don’t just slap your Canadian content on Singapore’s audience. Work with influencers who can adapt your messaging to local slang, culture, and trends.
Let’s get to the influencers.
📊 Top 10 Facebook Influencers in Singapore You Should Collaborate With in 2025
1. Eunice Annabel
Eunice is a lifestyle and travel influencer with a solid 120K Facebook following. She’s known for authentic storytelling and engaging live streams. Brands like DBS Bank and Changi Airport have worked with her for campaigns that blend travel tips with financial advice—a neat combo for Canadian fintech or travel brands eyeing Asia.
2. The Smart Local
One of Singapore’s biggest digital media brands, The Smart Local’s Facebook page boasts over 1.5 million followers. Their content covers everything from food to culture, making them perfect for Canadian tourism or food brands wanting mass reach.
3. Daniel Food Diary
If your product is food or F&B related, Daniel Food Diary’s the guy to know. He has a loyal 350K+ follower base on Facebook, and his food reviews and videos get serious engagement. Canadian food brands can benefit from his trusted voice in Singapore’s foodie circles.
4. Xiaxue (Wendy Cheng)
Xiaxue is a veteran influencer with a strong presence on Facebook. Known for her candid, no-BS style, she’s great if you want edgy campaigns that break the mould. Her audience skews younger, which is key if you’re targeting millennials or Gen Z.
5. Rachel Wong
Rachel is a fitness and wellness influencer with a growing Facebook community. Canadian health supplement or activewear brands can tap into her engaged followers for authentic endorsements.
6. Seth Lui
Another food influencer but with a more urban, trendy vibe. Seth’s content mixes humour and food exploration, perfect for Canadian brands that want to come across fresh and playful.
7. Sylvia Chan
Sylvia covers parenting and family lifestyle. If your brand is about kids, family travel or education, her Facebook community values her honest reviews and practical tips.
8. Mr Brown
Singapore’s top satirical blogger crosses over to Facebook with a massive fanbase. He’s ideal for brands looking for a humorous angle or social commentary style campaigns.
9. Shiberty
A beauty and skincare influencer who’s made waves on Facebook with tutorials and honest product reviews. Canadian beauty brands can leverage her credibility to enter the Singapore market.
10. Kimberly Wang
Kimberly is a fashion influencer with a strong Facebook presence and a knack for styling affordable looks. Perfect for Canadian apparel brands wanting to build buzz in Singapore.
❗ People Also Ask
How do I find reliable Facebook influencers in Singapore from Canada?
Start with platforms like BaoLiba that specialise in influencer discovery and management across markets. Look for influencers with authentic engagement and a follower base that matches your target audience.
What payment methods are best for Canadian brands working with Singapore influencers?
PayPal and Wise are the go-to options for fast, low-fee international payments. Always clarify currency and payment terms upfront in your contract to avoid surprises.
How important is localising content for Singapore Facebook campaigns?
Super important. Singapore’s multicultural society values authentic, locally relevant content. Work with influencers who know the nuances of language, culture, and social trends.
📊 Wrapping It Up
As of May 2025, the Singapore Facebook influencer scene offers Canadian brands a sweet spot to diversify their global marketing efforts. The 10 influencers above are proven players who can help you cut through the noise in this competitive market.
Remember: collaborations work best when you respect local tastes, handle payments professionally, and comply with legal standards on both sides. BaoLiba will keep you posted on the latest Canada-Singapore influencer marketing trends, so stay tuned and keep hustlin’.
Happy collabing!
