Canadian creators: Reach South Korean brands on Josh for wardrobe hauls
💡 Why Canadian creators should care — and why now If you’re a creator in Canada making wardrobe haul videos, South Korean fashion brands are a juicy, under-tapped target. Over the past couple of years South Korean firms have doubled-down on character-led, humorous short-form content to win millennials and Gen Z — think mascots, memes and cinematic skits that translate really well into haul formats (Reference Content). ...