Sweden

💡 Why Sweden brands on Snapchat are a smart play (and why you should care) If you’re a Canadian creator who’s been hustling on TikTok, IG Reels, or YouTube, swapping some of that energy to sell yourself to Sweden brands on Snapchat might feel weird — but it’s timely and smart. Snapchat in the Nordics isn’t a sleepy relic; platforms have been running big, authenticity-first campaigns in cities like Copenhagen that lean into user Snaps to build real emotional connections, and Swedish brands are watching. Barbara Wallin Hedén, Snapchat’s Nordic marketing lead, framed the approach as “taking Snaps into the public space” to make private moments visible and to capture local authenticity in big campaigns. That’s the exact creative currency Swedish brands want: raw, local, human moments that still drive measurable outcomes. ...

💡 Why Swedish Creators Are Killing It with Threads Community Contests Alright, fellow Canadian creators, let’s talk about something pretty cool happening overseas — in Sweden, of all places. Social media creators there have been quietly mastering the art of hosting community contests on Threads, Meta’s fresh microblogging platform. And honestly? It’s a game-changer for anyone looking to boost engagement, grow a loyal fanbase, and build a real community vibe online. ...