Canadian creators: Land Sweden brands on Bilibili (GRWM)
💡 Why Sweden brands on Bilibili? A quick reality check If you’re a Canadian creator thinking: “Why would a Swedish skincare or fashion brand ever care about my GRWM (Get Ready With Me) video on Bilibili?” — good. That scepticism will help you craft a smarter pitch. Swedish brands care about new affluent audiences and cultural cachet. China-facing platforms like Bilibili are not just for gaming clips and anime edits anymore — they’re a place where product storytelling, long-form demos, and authentic KOC-style opinions move wallets. Great Wall Motor’s recent tender shows how international campaigns now expect suppliers who can deliver platform-native social strategy, KOL/KOC cultivation, and in-house production (Shanghai (Gasgoo)). Translation: brands and big buyers want creators who know local platform playbooks, not one-off influencer posts. ...