Canadian creators: Land Sweden brands on Bilibili (GRWM)

💡 Why Sweden brands on Bilibili? A quick reality check If you’re a Canadian creator thinking: “Why would a Swedish skincare or fashion brand ever care about my GRWM (Get Ready With Me) video on Bilibili?” — good. That scepticism will help you craft a smarter pitch. Swedish brands care about new affluent audiences and cultural cachet. China-facing platforms like Bilibili are not just for gaming clips and anime edits anymore — they’re a place where product storytelling, long-form demos, and authentic KOC-style opinions move wallets. Great Wall Motor’s recent tender shows how international campaigns now expect suppliers who can deliver platform-native social strategy, KOL/KOC cultivation, and in-house production (Shanghai (Gasgoo)). Translation: brands and big buyers want creators who know local platform playbooks, not one-off influencer posts. ...

August 27, 2025 Â· 9 min

Canadian Creators: How to Connect with Swedish Brands on KakaoTalk for Unboxing Videos

📢 Connecting Canadian Creators with Swedish Brands on KakaoTalk: What You Need to Know So you’re a creator in Canada, eyeing those cool Swedish brands for unboxing videos on KakaoTalk — but how do you actually reach them? It’s not as straightforward as sliding into DMs on Instagram, especially when you’re dealing with brands based halfway across the world with communication preferences you might not be familiar with. ...

July 31, 2025 Â· 6 min