Meta's Muse AI Shift: What 2026 Facebook Ad Rates Mean for Canadian Creators
Meta’s Muse AI isn’t just another product announcement—it’s a fundamental rewiring of how Facebook’s ad ecosystem values attention. For Canadian creators watching CPMs fluctuate week to week, the $1.98 trillion valuation Meta just hit tells a clear story: the platform is betting everything on AI-mediated discovery, and that bet changes what your content is worth. I’ve spent the last few months talking with creators across Toronto, Vancouver, and Montreal who are noticing the same pattern. Their Reels get decent views but the RPM (revenue per mille) has become unpredictable. Some weeks it’s $4.50, others it drops to $1.20 for seemingly similar content. The comments sections are full of “algorithm changed again” theories, but the reality is more structural. ...