Japan

💡 Why WhatsApp matters (and why Japan is still a special case) If you’re a Canadian creator looking to get Japanese game publishers or brands to test and review new features, WhatsApp might feel like a weird choice — Japan’s chat scene historically leans LINE, not WhatsApp. That said, platform dynamics are shifting: AnyMind Group expanded its AI conversational agent AnyChat from LINE to WhatsApp in March 2025, opening the door for brands that want to scale conversational outreach and first-touch automation on WhatsApp (AnyMind Group). At the same time, Meta’s April 2025 numbers remind us why WhatsApp can’t be ignored — roughly 3 billion monthly active users worldwide (Meta), so lots of regional hubs and international teams use it for business. ...

📢 Why Canadian Advertisers Should Care About Amazon Japan Brand Mentions If you’re a Canadian advertiser wondering how to break into the Japanese e-commerce scene, you’re not alone. Japan’s Amazon marketplace is massive, highly competitive, and packed with savvy consumers who crave authenticity and quality. But here’s the kicker — just listing your products isn’t enough. To stand out, you need to master the art of requesting brand mentions on Amazon Japan. ...