Facebook Ads in 2026: Why Canadian Creators See Rising Costs

If you’ve logged into Ads Manager lately and felt that knot in your stomach tighten, you’re not imagining things. The CPMs you’re seeing across your Canadian campaigns aren’t a glitch — they’re the new baseline. As someone who’s spent the last decade watching creators navigate platform shifts from the Netherlands to North America, I’ve learned that the creators who survive these moments aren’t the ones with the biggest budgets. They’re the ones who understand why the numbers move the way they do. ...

September 11, 2026 Â· 9 min