If you’re a Canadian influencer or a brand marketer looking to crack the Snapchat scene with United Kingdom brands in 2025, you’re in the right spot. Influencer marketing is not just a buzzword anymore – it’s a money spinner, especially on platforms like Snapchat that keep evolving with fresh features and massive Gen Z & millennial audiences. But here’s the kicker: working cross-border, especially Canada to UK, comes with its own quirks on collaboration, payments, and legal stuff. Let’s cut the fluff and get into how you can land those UK brand deals on Snapchat in 2025.
📢 Marketing Trends in Canada and UK as of May 2025
As of May 2025, Canada’s social media landscape is buzzing with diversified influencer marketing strategies. Snapchat remains a top platform, thanks to its innovative AR lenses and Stories format, which UK brands love for authentic engagement.
- Canadian influencers have grown their reach on Snapchat by 30% year-over-year, and UK brands are actively hunting for fresh Canadian voices to tap into North American markets.
- Brands like Lush Cosmetics UK, Gymshark, and Innocent Drinks are increasingly open to Snapchat collaborations, favouring creators who can deliver raw, organic content over polished ads.
- Payment methods have also adapted; most Canadian influencers prefer getting paid in CAD via e-transfer or PayPal, but UK brands often deal in GBP, requiring platforms or agencies to manage currency exchange efficiently.
💡 How Canadian Influencers Can Land Snapchat Collabs with UK Brands
1. Know Your UK Brand’s DNA
Don’t just shoot your shot blindly. Study the UK brand’s vibe and audience. For example, Lush UK loves eco-conscious, socially aware content creators. If your Snapchat content reflects that, you’re halfway there.
2. Localize Your Content with a UK Twist
Even if you’re chatting in Canadian English, sprinkle in UK slang or cultural nods when creating content for UK campaigns. Brands want to see you can speak their audience’s language, literally and culturally.
3. Nail Your Pitch with Data
UK brands dig metrics. Show them your Snapchat stats: average views, swipe-ups, engagement rates, plus your demographic breakdown highlighting UK or international followers.
4. Use Canadian-Friendly Payment Platforms
Platforms like TransferWise (now Wise) and Payoneer work well for cross-border payments, handling CAD to GBP conversion with low fees. It’s a must-mention in your proposal so brands know you’re set up for smooth transactions.
5. Partner with Canadian Agencies That Know UK Markets
Agencies like The Shelf and Influence Factory help bridge Canadian influencers with UK brands. They’re experts in contracts, payment terms, and compliance with Canadian and UK marketing laws.
📊 Snapchat Collaboration Formats UK Brands Love in 2025
- Snap Ads: Short, punchy vertical video ads. UK brands want these to feel like mini-stories, not just commercials.
- AR Lenses: Snapchat’s AR tech is a playground. Brands like Innocent Drinks UK have launched branded filters that Canadian influencers can showcase.
- Story Takeovers: Influencers run a brand’s Snapchat Stories for a day, giving an authentic behind-the-scenes vibe.
- Shoppable Snaps: Direct product links are a big hit, especially with Gen Z shoppers who want instant gratification.
❗ Legal and Cultural Points to Keep in Mind
- Disclosure Laws: Both Canada and the UK require clear disclosure of sponsored content. Use hashtags like #ad or #sponsored right on your Snaps.
- Privacy Rules: The UK’s GDPR and Canada’s PIPEDA govern data privacy. If you’re collecting any user data or running contests, double-check compliance.
- Tax Considerations: As a Canadian influencer earning from UK brands, you need to declare foreign income to the CRA and possibly deal with withholding tax. Consult a tax pro to avoid surprises.
People Also Ask
What is the best way for Canadian Snapchat influencers to approach UK brands?
Start with a tailored pitch highlighting your Snapchat engagement and how your audience aligns with the UK brand’s target market. Use local slang and cultural references to connect and propose clear collaboration formats like Snap Ads or AR lenses.
How do payment methods work for cross-border influencer deals between Canada and the UK?
Most influencers use international payment platforms like Wise or Payoneer to receive GBP and convert it to CAD with minimal fees. Some brands may pay via PayPal, but always clarify in advance to avoid delays.
What types of Snapchat content perform best for UK brand collaborations?
Authentic, unfiltered stories, AR lenses, and shoppable snaps resonate best. UK audiences appreciate relatable content over overly polished ads, so keep it real and creative.
Final Thoughts
Snagging Snapchat deals with United Kingdom brands in 2025 isn’t rocket science, but it demands savvy. Canadian influencers must blend local authenticity with a deep understanding of UK brand culture and smooth payment setups. Meanwhile, advertisers in Canada can tap into a goldmine by partnering with the right Snapchat creators who speak UK’s language – culturally and digitally.
BaoLiba will continue updating Canada’s influencer marketing trends, so keep an eye on us for more juicy insights and practical tips. Let’s crush those cross-border collabs!
