If you’re a Canadian advertiser or influencer looking to expand into Norway’s Snapchat market in 2025, you’re in the right place. Snapchat’s user base in Norway continues to grow, and local brands are investing heavily in this platform. But how do the ad rates stack up? What should you expect when buying or selling Snapchat ads targeting Norway from Canada? Let’s break down the full-category advertising rate table for Norway on Snapchat in 2025 — no fluff, just the real-deal numbers and insights you need to budget smart and scale fast.
📊 Norway Snapchat 2025 Ad Rates Overview
As of June 2025, Norway remains one of Europe’s most Snapchat-savvy markets, with a heavy youth demographic and high engagement rates. For Canadian marketers used to spending in CAD, here’s a quick conversion tip: Norway uses Norwegian Krone (NOK), so keep an eye on exchange rates to avoid surprises. At current mid-2025 rates, 1 CAD roughly equals 7 NOK, so all local prices will need some currency math for your Canadian budget.
Snapchat ad rates in Norway vary widely by format, targeting, and seasonality. But broadly speaking, here’s what you’ll find in the 2025 rate table (all prices in NOK, followed by approximate CAD conversion):
| Snapchat Ad Format | CPM (Cost per 1000 Impressions) | CPC (Cost per Click) | Approx. CAD CPM | Approx. CAD CPC |
|---|---|---|---|---|
| Snap Ads (Full Screen Video) | 90 – 140 NOK | 3.5 – 5 NOK | $13 – $20 | $0.50 – $0.70 |
| Story Ads (Vertical) | 70 – 110 NOK | 2.5 – 4 NOK | $10 – $16 | $0.35 – $0.55 |
| Filter Ads (Geo/Local) | 60 – 100 NOK | N/A | $8.50 – $14 | N/A |
| AR Lenses (Sponsored) | 120 – 180 NOK | N/A | $17 – $26 | N/A |
| Commercials (Snap Originals) | 150 – 250 NOK | N/A | $21 – $36 | N/A |
Why these rates matter for Canadian advertisers
Compared to Canada’s Snapchat rates — typically $12-$22 CAD CPM for Snap Ads — Norway’s rates are pretty competitive, especially considering their high engagement and relatively smaller market size. For Canadian brands like Lululemon or Holt Renfrew looking to test Nordic waters, these prices give you a clear baseline to negotiate or plan campaigns.
💡 How Canadian Marketers Can Leverage Norway Snapchat Ad Rates
1. Use Localized Creatives
Norwegians value authenticity and local culture in ads. Working with Norwegian content creators or bilingual Canadian influencers fluent in Norwegian can push down your CPM by increasing relevance and engagement. Brands like MEC Canada have pioneered this localized approach by partnering with Nordic influencers to co-create Snapchat stories that resonate.
2. Payment and Legal Nuances
Canadian advertisers must remember that payments for Snapchat ads targeting Norway will be billed in NOK, and you’ll need a credit card or payment method accepted internationally. Using platforms like BaoLiba helps streamline payment and invoicing across currencies, ensuring compliance with both Canadian and Norwegian tax rules, including GST/HST for Canadian businesses.
3. Integrate Snapchat with Other Canadian Social Campaigns
In 2025, Canadian marketers often run multi-channel campaigns combining Snapchat with Instagram, TikTok, and even LinkedIn for B2B. Norway’s Snapchat audience skews younger, so syncing Snapchat ads with other platforms where Canadian brands already have traction (like Instagram Stories or TikTok ads) helps reinforce messaging and optimise overall ROI.
📢 Snapchat Advertising Trends in Norway as of June 2025
- AR Filters and Lenses are booming: Norwegian Snapchatters love interactive experiences, pushing AR lens CPMs higher than ever. Canadian brands in fashion and outdoor gear sectors can tap this trend for memorable campaigns.
- Story Ads remain the workhorse: Despite flashy lenses, vertical story ads still drive the best CTRs at a moderate cost.
- Privacy-first targeting: Norway’s strict privacy laws mean advertisers must lean heavily on Snapchat’s first-party data and contextual targeting rather than third-party cookies. This aligns well with Canada’s evolving privacy landscape, so Canadian advertisers should be comfortable navigating this.
❗ Risks and Pitfalls to Watch For
- Currency Fluctuations: Keep a close eye on NOK/CAD exchange rates. Sudden swings can impact campaign budgets.
- Local Compliance: Norway’s Consumer Protection Act requires clear ad disclosures, especially for influencer marketing — something Canadian brands should mirror to avoid fines.
- Cultural Missteps: Avoid overly generic global creatives. Norwegian audiences expect ads that feel “homegrown” or at least respectful of local values.
### People Also Ask
What is the average Snapchat ad CPM in Norway for 2025?
The average Snapchat CPM in Norway ranges from 90 to 140 NOK ($13-$20 CAD) depending on the ad format, with AR lenses and commercials commanding higher rates.
How do Snapchat ad rates in Norway compare to Canada?
Norway’s Snapchat ad rates are broadly similar to Canada’s, with some premium on AR lenses and commercial content. Both markets value high engagement, but Norway’s smaller size means rates can be more volatile.
Can Canadian advertisers pay Snapchat Norway ad bills in CAD?
No, Snapchat bills for Norway-targeted ads in Norwegian Krone (NOK). Canadian advertisers need to convert their budgets accordingly or use platforms like BaoLiba that handle international payments and currency conversions.
Final Thoughts
Navigating Snapchat’s ad rates in Norway from Canada isn’t rocket science, but it does require some savvy around currency, local culture, and platform trends. As of June 2025, Snapchat remains a goldmine for youth-centric brands looking to punch above their Canadian market weight in Europe. Canadian advertisers and influencers who get their hands dirty with localized creative, smart budgeting, and privacy compliance will win big.
BaoLiba will continue to update Canada’s influencer marketing landscape and Norwegian Snapchat ad insights. Stay tuned and follow us for more no-BS, street-smart marketing intel.
