If you’re a Canadian YouTube creator eyeing the massive United States market for brand collabs, you’re not alone. As of May 2025, influencer marketing between Canadian creators and US brands is booming, but it ain’t just about uploading videos and hoping for the best. You gotta know the game — how to pitch, who pays, what platforms to use, and the legal nitty-gritty that comes with cross-border dealings.
In this no-fluff guide, I’ll walk you through how YouTubers from Canada can snag those sweet United States brands collaborations, using local insights, payment tips, and examples from our backyard. Let’s dive in.
📢 2025 Canadian YouTube and US Brand Collabs Landscape
First off, Canada’s social media scene is tight with the US — we share a lot of platforms like YouTube, Instagram, and TikTok, but the way brands approach influencer marketing here can differ. US brands often have bigger budgets, but they also expect a polished, ROI-driven collaboration.
As of 2025 May, data shows that Canadian YouTubers with a strong niche (think beauty, tech, or gaming) and consistent engagement are prime targets for US brands. The key is to get on the radar before you hit a million subs. Brands love micro and mid-tier influencers because of the loyal audiences and better engagement rates.
Local platforms like VANMOOF (bike brand from Vancouver) or Lululemon (though Canadian, huge in US) can be your starting point to build credibility. Once you have a solid portfolio, US brands in sectors like skincare (e.g., Glossier), tech gadgets (e.g., Anker), or lifestyle products (e.g., Casper mattresses) become reachable.
💡 How to Find and Pitch US Brands for Collaboration
1. Use the Right Platforms
Forget just waiting for brands to slide into your DMs. Leverage influencer marketing platforms that connect creators with brands. BaoLiba is a global player with local Canadian support that helps you find US brands actively looking for YouTube influencers.
Other platforms like AspireIQ, Upfluence, and CreatorIQ are popular in the US but may require a bit of vetting to find Canadian-friendly deals. Pro tip: always check if the platform supports CAD payments or cross-border tax compliance.
2. Nail Your Pitch with Data
US brands want numbers and proof. Provide your YouTube analytics showing watch time, audience demographics, and engagement. If your audience skews heavily into the US, highlight that—brands want to invest where their customers are.
Keep your pitch short, direct, and results-oriented. Use terms like “brand awareness,” “conversion,” and “authentic content.” Mention your familiarity with Canadian and US markets to show you’re not just another creator throwing spaghetti on the wall.
3. Understand Payment and Tax Logistics
When working with US brands, payments usually come in USD. Platforms like Payoneer, Wise, or direct wire transfers are common for cross-border payments. Make sure you’re clear on invoicing and tax paperwork. Canada-US tax treaties can help avoid double taxation, but you might want to consult a tax pro familiar with cross-border income.
Don’t forget to factor in currency conversion fees when pricing your deals. Always quote your fees in CAD but clarify that you accept USD payments too.
📊 Real Canadian YouTuber Example
Take Marissa Rachel, a Toronto-based beauty guru with a 450k subscriber base. She started collaborating with US skincare brands like Drunk Elephant and The Ordinary by actively using BaoLiba to pitch and negotiate deals. Marissa credits her success to presenting detailed audience insights, including a 60% US viewer base, and offering multi-platform packages (YouTube + Instagram Stories).
Her payment method? A mix of Payoneer for USD transfers and local bank deposits. She also ensures contracts spell out usage rights and content exclusivity to avoid headaches later.
❗ Legal and Cultural Tips for Canada-US Collaborations
You might think being neighbours means easy peasy, but laws differ. Canada has stricter privacy laws (PIPEDA) compared to the US’s patchwork of state regulations. When dealing with US brands, ensure your content complies with both countries’ advertising standards.
Also, be mindful of the different cultural tones. US brands often want more direct calls-to-action, while Canadian audiences appreciate authenticity and subtlety. Finding that balance will make your collaborations smoother and more effective.
People Also Ask
How can Canadian YouTubers attract United States brands for collaboration?
Focus on building a US audience, use influencer marketing platforms like BaoLiba, and tailor your pitch with clear analytics and ROI potential. Highlight your cross-border market savvy and ensure payment and contracts are clear.
What payment methods do Canadian creators use for US brand deals?
Common payments are via Payoneer, Wise, or wire transfers in USD. Creators usually invoice in CAD but accept USD. Be aware of currency conversion fees and tax implications.
What social media strategy works best for YouTube influencers targeting US brands?
Cross-platform promotion works best—combine YouTube with Instagram and TikTok. Consistent engagement, niche content, and clear audience demographics help you stand out to US brands.
Final Thoughts
Landing collaborations with United States brands as a Canadian YouTuber in 2025 isn’t rocket science, but it does require hustle, smart pitching, and understanding cross-border nuances. Use local platforms like BaoLiba, keep your data sharp, and get your payment setup sorted early.
BaoLiba will keep tracking and updating Canada’s influencer marketing trends, so stay tuned and keep grinding. The US brand market is massive — it’s yours for the taking.
