If you’re a Canadian influencer or brand looking to crack the Aussie market on Twitter in 2025, you’ve landed in the right spot. Influencer marketing is no longer about just posting pretty pics or viral tweets — it’s a strategic game, especially when it comes to cross-border collabs like with Australia brands. So how do you find and lock down those sweet Twitter partnerships Down Under? Let’s break it down, no fluff, just real-deal tactics.
📢 Marketing Trends in Canada and Australia as of May 2025
As of May 2025, influencer marketing keeps evolving on Twitter, with Canada’s social media landscape showing a strong tilt towards authenticity and niche communities. Canadians prefer micro to mid-tier influencers who engage closely with their audiences — think relatable content over flashy ads.
Meanwhile, Australia brands are aggressively tapping into Twitter’s power for real-time engagement, especially in sectors like fashion (Hello, Country Road), sports gear (Canterbury), and eco-friendly products (Who Gives A Crap). They want collaborations that feel genuine and drive action, not just vanity metrics.
Canada-based influencers can cash in big here by understanding Aussie values: sustainability, community, and straightforward communication. Payment-wise, Canadian dollars (CAD) dominate, but many Aussie brands are happy to pay via PayPal, direct bank transfers (EFT), or platforms like Wise for currency conversion ease.
💡 How Canadian Twitter Influencers Can Find Australia Brand Collaborations
1. Research Australia Brands Actively Using Twitter
Start with a simple Twitter search and hashtags like #AustraliaBrands, #AussieMade, or industry-specific tags (#EcoFriendlyAU). Follow and engage with brands such as Aesop (skincare) or Bonds (clothing) to get on their radar. Aussie brands love influencers who understand their story and local vibe.
2. Use Influencer Platforms to Connect
Platforms like BaoLiba are gold mines for finding Australia brands ready to collaborate globally. BaoLiba’s Canada and Australia hubs make it easy to filter by niche, follower count, and campaign type, plus handle contract and payment securely in CAD.
3. Tailor Your Pitch with Aussie Flavour
When reaching out, ditch generic DMs. Highlight why you’re a fit for their brand and Twitter’s real-time culture. Mention any previous experience with Australia or similar markets, and show you get their values. For example, “I’m a Toronto-based eco-conscious influencer and would love to amplify your sustainable message to my 30k engaged followers.”
4. Offer Twitter-Specific Collaboration Ideas
Twitter’s strength is in quick, conversational content — think Twitter Spaces, polls, threads, and trending hashtags. Pitch campaigns built around these formats, like hosting an Aussie product Q&A or live tweeting events. This shows you know the platform and can deliver engagement, not just reach.
5. Understand Legal and Tax Implications
Canadian influencers working with Australia brands need to keep Canada Revenue Agency (CRA) rules in mind. Declare all income in CAD, and if the brand pays in AUD, account for exchange rates and possible fees. Also, be aware of Canada’s anti-spam laws (CASL) when promoting products.
📊 Case Study: Canadian Influencer Partners with Aussie Brand on Twitter
Take Jessie M, a Vancouver-based lifestyle influencer with 25k Twitter followers. In early 2025, she landed a collab with Frank Green, an Australian reusable cup brand. Jessie created a Twitter thread showing her day using Frank Green cups, paired with Twitter polls on sustainability habits.
The campaign drove 15% follower growth for Jessie and a 20% increase in Frank Green’s Twitter engagement in Canada. Payment was handled smoothly via Wise, converting AUD to CAD, with clear contract terms from BaoLiba’s platform.
People Also Ask
How can Canadian influencers get Australia brand deals on Twitter?
Start by researching Aussie brands active on Twitter, engage authentically, use influencer matchmaking platforms like BaoLiba, and pitch tailored Twitter-specific campaigns that align with Australian values and culture.
What payment methods do Australia brands prefer for influencer collaborations?
Most Aussie brands prefer PayPal, direct bank transfers (EFT), or platforms like Wise to handle currency conversion when paying Canadian influencers in CAD.
What legal considerations should Canadian influencers know when working with Australian brands?
Declare all income to the CRA, be mindful of currency exchange fees, and comply with Canadian anti-spam laws (CASL) when promoting products on social media.
❗ Pitfalls to Avoid When Collaborating Across Borders
Avoid sending generic pitches without Australian context — it screams “spam.” Don’t ignore currency conversion fees; they eat into your pay. And always get contracts reviewed to cover usage rights and timelines, especially with global campaigns.
Final Thoughts
Finding and locking Australia brand collaborations on Twitter in 2025 is totally doable for Canadian influencers who play it smart. Understand the Aussie market, leverage platforms like BaoLiba, and bring Twitter-savvy, authentic campaigns to the table.
BaoLiba will keep updating Canada’s influencer marketing trends, so stay tuned and keep hustling!
