UAE is home to many businesspeople, which makes LinkedIn a suitable platform to advertise your brand.
Promoting your products and services via influencers can further boost your outreach. Here’s how to find UAE influencers for your LinkedIn marketing campaign.
Choosing LinkedIn Marketing
It is no secret that LinkedIn is the go-to social media platform to connect with the business community. Based on a 2023 report by Hootsuite, 55% of users access LinkedIn daily, and 49% check-in several times a day.
LinkedIn has also established its own ad system. You can set your advertising budget, decide whether to pay per click or per impression, and track conversions.
But with increasing ad budgets, many brands have started opting for influencer marketing to boost their LinkedIn campaigns.
Looking for UAE Influencers
Finding influencers from the UAE to promote your products and services to business people on LinkedIn is straightforward. Follow the steps below to find and connect with them.
- Utilize LinkedIn’s Search Feature
LinkedIn’s search feature allows you to filter searches by location and keywords in bios.
Type the keywords you want to target into the search box. In this case, consider using terms such as “influencer” or “marketing expert.”
Be sure to specify the location on the right side of the search results page.
- Research Hashtags
Another way to find influencers is to search for popular hashtags related to influencer marketing. Use the hashtags below to get started.
LinkedInInfluencer #UAEinfluencer #LinkedInMarketing #UAEbusiness #LinkedInExperts
Then look for posts that have garnered lots of engagement. If the post’s author offers influencer marketing services, reach out to them and ask if they can help.
- Find Influencers via LinkedIn Groups
Finding influencers on LinkedIn groups can also be an effective strategy. Many professionals use groups to connect with other like-minded individuals and brands.
Search for groups related to influencer marketing or advertising in the search bar. Join the groups and connect with active members.
- Use LinkedIn’s Content Suggestions
LinkedIn’s content suggestions feature can help identify influencers in your industry. It shows trending topics based on industries, locations, and job functions.
You will find the content suggestions feature when you go to the home tab (the house icon), look for the write box, and click on the three horizontal dots.
Click on content suggestions, choose your target audience, and use your keywords to search.
- Find Influencers on Other Platforms
Many influencers use multiple platforms to build their audience. Researching influencer marketing platforms can also help pinpoint UAE influencers.
Websites like Instagram or TikTok can help you identify influencers who can also promote your business on LinkedIn.
Use search terms such as “UAE LinkedIn influencers” or “LinkedIn influencers in UAE” to search for relevant platforms that may list them.
- Ask for an Influencer Marketing Agency
An influencer marketing agency can also help pinpoint UAE influencers for LinkedIn promotions.
HypeLife Agency studied a survey run by HubSpot that revealed that nearly 70% of marketers say they lack the budget or time to run an influencer marketing campaign.
Instead of wasting time looking for influencers, consult with an influencer marketing agency to identify and recruit suitable UAE influencers who can promote your brand on LinkedIn.
- Email Influencers Directly
Feel free to reach out to LinkedIn influencers directly. Visit their profile pages and look for their emails.
Craft personalized emails or InMails to save them in your inbox. Below is an email template you can use to reach out to influencers.
Subject: Partnership Proposal for LinkedIn Promotions
Message: Dear {{Name}},
My name is {{Your name}} from {{Your Brand}}.
We are interested in hiring you for a LinkedIn marketing campaign. We are looking for suitable influencers to represent our brand on LinkedIn and believe you fit the bill.
If you are interested, please reply to this email, and we can discuss this further.
Regards,
{{Your name}}
{{Your Brand}}
{{Your Contact Information}}.
- Look at Their Posts
Before reaching out to influencers, browse their posts to evaluate their engagement rates, credibility, and audience niche.
If they are advocating for other brands or products, have a look at their comments. Positive comments can indicate they have a loyal following.
- Visit Their Websites
Most influencers have websites showcasing their portfolios and testimonials from previous clients. Look for their pricing structure, too.
Browsing their websites can help you get an adequate understanding of their services.
- Check Their Influencer Ratings
Many influencer marketing platforms allow influencers to create profiles that display their statistics and ratings based on previous campaigns.
Check platforms like Upfluence or Zine to see if they have profiles there that reveal their ratings. Picking influencers with higher ratings can help you get better results from your campaigns.
What’s Next?
Once you have picked out suitable influencers from the UAE for your LinkedIn marketing campaign, draft your campaign goals using the S.M.A.R.T method.
Ensure your goals are Specific, Measurable, Attainable, Relevant, and Time-bound.
Then have a meeting with your chosen influencer(s) and establish the campaign details, such as deliverables, deadlines, and payment methods.
Afterward, you can track your campaign performance by using LinkedIn analytics and tools like Google Analytics.
From tracking conversions to leads generated, ensure to measure metrics that align with your goals.
