When it comes to marketing strategies, influencer marketing is one of the most powerful tools in 2025. However, for some Canadian brands looking to export to the UAE market, working with influencers from the UAE can be challenging. Here are some pro tips on how to find UAE influencers for Facebook marketing.
- Understand the UAE-Specific Influencer Culture
When looking for influencers from the UAE, it is important to realize that there is a significant cultural difference between North America and the Gulf region. Influencers born and raised in the UAE will have grown up immersed in a unique culture that combines ancient traditions with ultra-modern technology and trends, including social media.
Though they may have many followers, influencers in the UAE can often be very different than those found in Canada. For example, many Emirati influencers prefer to work with brands that share their values and interests rather than just accepting a payment to promote a product.
Many Emirati influencers can also navigate cultural complexities and help Canadian brands connect with Emirati customers in a culturally sensitive way.
- Explore Facebook Groups for UAE Influencers
Facebook groups can still be one of the best ways to find UAE influencers versed in Facebook marketing. Many Emirati influencers can be a part of Facebook groups specifically designed to connect brands and sponsors with potential UAE influencers for promotional campaigns.
To search for UAE influencer groups on Facebook, simply enter in the keyword ‘UAE Influencers’ in the search bar and filter your search results by selecting ‘Groups.’ From there, you can simply join the group and post that you are looking for influencers. You can also privately message influencers you feel would be a good fit and see if they are interested in collaboration.
- Check Websites to Find UAE Influencers
While websites can still be a great resource for finding local influencers in the UAE, this method will take a little more time and effort on your part. You will have to dig deeper than just a basic Google search for ‘top influencers in the UAE.’ This will only yield results of lists and articles of Instagram influencers who have the largest followings, not necessarily influencers who specialize in Facebook marketing.
Instead, search for ‘influencers based in the UAE’ or ‘UAE influencer agency.’ This will help connect you to influencers personally, rather than just influencers who are popular in the UAE. One great example of a UAE influencer is Sultan AlQassemi (@SultanAlQassemi), a UAE-based commentator on Arab affairs with an impressive 1 million followers on Facebook.
- Use Influencer Platforms to Search for UAE Influencers
Influencer platforms can be one of the best ways to find UAE influencers, especially if you are looking for influencers who specialize in Facebook marketing. These platforms serve as a kind of marketplace where brands can find influencers by filtering their search according to various criteria.
For example, BaoLiba is an influencer marketing platform that connects global brands with influencers around the world, including in the UAE. A Canadian brand can easily find influencers based in the UAE and search for those who have experience marketing on Facebook.
- Search Social Media for Hashtags
Most UAE influencers will promote their services across various platforms, including Facebook, Instagram, Tik-Tok, and even Twitter. Therefore, one way to find UAE influencers who specialize in Facebook marketing is to search other platforms using specific hashtags.
Although many of the hashtags will be in Arabic, searching hashtags in English will still yield many results. Some hashtags to look for include #PublicRelations #UAEInfluencer #DigitalMarketing. Also, when specific influencers are found, searching their social media using the phrase ‘Facebook marketing’ will also reveal if they have experience promoting businesses on Facebook.
- Collaborate with UAE Influencer Marketing Agencies
If you need to save time and focus on other aspects of your Canadian brand’s cross-border marketing campaign, working with influencer marketing agencies can be a great option. This way, you help ensure you connect with strategic Emirati influencers who will resonate with Emirati consumers.
One of the top influencer marketing agencies in the UAE is The Influencer Marketing Factory. Their website boasts that they have experience working with brands in over 25 different industries and have helped launched influencer marketing campaigns in North America, Europe, and the Middle East.
