Did you know that as of 2025, Turkey has risen to second place among the countries whose TikTok accounts are most viewed worldwide? This percentage alone also shows that Turkish people have a TikTok usage rate of 44%.
Did you also know that influencer marketing is a widespread practice in Turkey?
As a Canadian marketer, if you want to take advantage of this potential to promote your product on TikTok, it is essential that you start with Turkish influencers.
But how do you find them?
There are different ways to find Turkish influencers on TikTok. We will cover them all in this article.
Explore TikTok Turkey’s Discover Page
TikTok has its own Discover page that is unique to each country.
When you go to TikTok’s Discover page in Turkey, it shows hashtags that are mainly used by Turkish accounts.
Likewise, it also emphasizes trending content in Turkey.
Differences in TikTok Discover Pages
When you compare TikTok’s Discover Page in Canada with that of Turkey, you’ll find that more than half of the trending hashtags in Turkey are not even used in Canada.
They are also not used in other countries that experience high TikTok usage.
Even if the hashtags you find on Canada’s Discover page are the same with Turkey’s, the content for the two countries is also different.
For example, the hashtag #Metallica is trending in Turkey’s Discover page, but it is not trending in Canada.
If #Metallica is used to promote content related to heavy metal music, it’s likely that we could find Turkish influencers who also belong to that genre.
The same applies to other trending hashtags that are only popular with Turkish TikTok users.
This means that by regularly checking on TikTok’s Discover page in Turkey, you can find trending hashtags that are unique to Turkish TikTok users.
Likewise, you can find Turkish influencers who use them.
Most importantly, you can identify the Turkish influencers that are already popular correspondents of your brand or product category.
For example, if you are selling green tea from Canada, you can find hashtag trends like #YeşilÇay and #GuneyDunyasi.
When you click on either of the two hashtags, you’ll see video content that is mainly about green tea.
By scanning through the content, you’ll likely find a few Turkish influencers who are already discussing anything related to green tea.
If you establish contact with them, you can encourage them to promote your Canadian green tea.
The same applies if you are selling a product like mustard.
Hashtags like #Hardal or #BardaktaHardal can lead you to Turkish influencers who are already popular in that niche.
In short, by using TikTok’s Discover page in Turkey, you can find trending hashtags and video content that are unique to Turkey.
Most importantly, you can find Turkish influencers that you can work with for your marketing campaign.
Check Out Influencer Marketplaces
Influencer marketplaces have become prominent platforms for brands to find and collaborate with influencers.
These marketplaces allow you to filter influencer results based on factors like category, location, gender, and ethnicity.
If you want to find Turkish TikTok influencers in these marketplaces, you can simply use filters to narrow your search.
For example, you can filter out all TikTok influencers in the world until you only find those who are based in Turkey.
Then you can use other filters like gender and category to further narrow down your search.
After that, you can choose the influencers you want to contact and collaborate with.
There are multiple influencer marketplaces available. Some of them are:
- Klear
Klear is regarded as one of the top influencer marketplaces.
The platform boasts a whopping database of more than 60 million influencers across hundreds of categories you can choose from.
Klear also has a ton of features you can use, like campaign monitoring.
That way, you can figure out how your marketing campaign is performing.
- Upfluence
Upfluence is another excellent influencer marketing platform.
Like Klear, it also has a huge database of influencers you can choose from.
Upfluence also offers various features that you can use, such as handling the entire campaign process and monitoring.
- Tribe
Tribe is a unique influencer marketplace where influencers are the ones who pitch brands on products they want to promote.
This allows brands to choose influencers based on their pitches instead of brands contacting influencers.
- Worthy
Worthy is another influencer marketplace that allows brands to find and collaborate with influencers.
The platform is relatively new but has already helped various brands find influencers in their niche.
You can find Turkish influencers on TikTok and other social media platforms in these marketplaces.
Use the Right Hashtags
Another way to find Turkish influencers on TikTok is to simply use the right hashtags.
If you are looking for fashion influencers, for example, a hashtag like #Moda will help you find them.
In fact, #Moda is the second most popular hashtag in Turkey, with over 18 billion views.
There are many other hashtags to choose from when you want to find Turkish influencers.
Here are some of them:
- #YemekTarifleri – Food
- #Makyaj – Beauty and Makeup
- #Spor – Sports
- #Güzellik – Beauty
- #Komedi – Comedy
- #Şarkı – Music
- #KısaFilmler – Movies
- #Dans – Dance
- #Çocuk – Family & Kids
- #Hayvanlar – Pets & Animals
By following these hashtags, you can find Turkish influencers who are posting content related to niches that match your product.
You can also scroll through the content of influencers you already found, and by checking out the comments, you may find that some of their followers are also Turkish influencers.
In short, use the right hashtags to find the right Turkish influencers on TikTok.
Hire an Influencer Agency
Finding Turkish influencers on TikTok can be time-consuming and tedious.
If you don’t have the time and resources to find them yourself, you can simply hire an influencer agency.
An influencer agency can handle everything from finding Turkish influencers that match your product to collaborating with them on your behalf.
You only need to provide them with details like your target market, niche, product category, etc., and they’ll do the rest.
There are various influencer marketing agencies that can help you find Turkish influencers on TikTok.
- BaoLiba
BaoLiba is the leading influencer marketing agency for global brands.
With years of experience in the industry and a massive database of influencers, they can help you find TikTok influencers in Turkey.
- Sway Group
Sway Group is another influencer marketing agency that offers various services.
They can help you find TikTok influencers in Turkey and work with them on your behalf.
- SocialFly
SocialFly is a full-service influencer marketing agency.
Like BaoLiba, they have a huge database of influencers and can help you find Turkish influencers on TikTok.
- Atria
Atria is another influencer marketing agency that specializes in connecting brands with influencers.
They can also help you find and hire Turkish influencers on TikTok.
If you are looking to find Turkish TikTok influencers fast and easy, hire an influencer agency.
In Conclusion
With the rapid growth of TikTok in Turkey, Turkish influencers are expected to rise as a strong force in global TikTok trends.
This means that Turkish influencers can help your marketing campaign reach new heights.
If you want to take a shortcut and find Turkish TikTok influencers fast, hire an influencer marketing agency like BaoLiba.
They can do everything for you, from finding Turkish influencers to having them promote your product on TikTok.
