To ensure effective promotion of your brand in Spain, collaborating with Spanish YouTube influencers is essential. They can help you navigate the social media marketing landscape in Spain and reach your target customers more effectively.
Fellow Canadian brands already export over $32 billion worth of goods to Spain annually and Spanish YouTubers are a great way to expand your reach in the European country. 79% of Spanish people have bought a product after seeing it promoted on YouTube, with 68% of men and 53% of women saying they bought something directly after watching a product review video.
When it comes to finding Spanish influencers for YouTube marketing, you need to remember that neither Google Ads nor YouTube Ads reach many Spanish people who use ad-blockers on their devices. 77% of Spanish YouTube users use ad-blockers, and that’s why the Spanish influencer marketing industry is estimated to generate over $235 million in revenue in 2025.
If you’re a Canadian brand looking to work with Spanish influencers, here’s how to find them.
1. Use Hashtags Associated With YouTube Influencers in Spain in Spanish
When searching for Spanish influencers on social media platforms, remember to use Spanish hashtags. This way, you will increase the chances of finding Spanish YouTubers who are likely to work with your brand.
For instance, on Instagram or TikTok, you can search for hashtags like #influencer, #influenceres, #influencerspain, and #influencerspain.
Additionally, you can use hashtags that are likely to appear in Spanish influencer posts. For example, cancelebrity.com claims that 15% of Spanish Instagram influencers are in the fashion niche, while fashion is the most popular category among Spanish YouTubers.
Therefore, in addition to general hashtags, you can look for specific tags like #fashion, #fashionblogger, #fashioninfluencer, #beautyblogger, and #beautyinfluencer.
These hashtags will help you discover popular Spanish influencers relevant to your brand.
2. Browse YouTube Search Results for Spanish Influencers
Google owns YouTube, and that’s why they often appear in Google search results. Therefore, searching for Spanish influencers on Google or YouTube will yield different results.
Some Spanish influencers may only operate on YouTube, while others may also have accounts on other social media platforms. Therefore, searching Google for Spanish influencers on YouTube may yield different results from searching YouTube itself.
You can search for Spanish influencers in Spanish or English. Phrases such as “YouTube influencers Spain” or “influencers de Youtube España” should yield several lists of influencers in Spain.
Some lists may be more credible than others, so cross-check several sources to find the best influencers. You can also use this method to find market research agencies in Spain that specialize in digital marketing or influencer marketing. They can help you not only find influencers but also manage your campaigns.
3. Use Social Media Monitoring Tools to Find Spanish Influencers
Social media monitoring tools can help you track brand mentions and relevant conversations about competitors online. Additionally, they can help you find Spanish influencers who can promote your brand.
Most tools have a database of Spanish influencers that you can filter by theme, platform, audience size, and more. You can browse through their profiles, see their follower counts, average engagement rates, and posts, and find round-ups of top influencers in various niches.
A few of the most popular social media monitoring tools include:
– BuzzSumo
– Hootsuite
– Talkwalker
– Mention
– Zoho Social
4. Use Influencer Marketing Platforms to Find Spanish Influencers
Influencer marketing platforms can help you find and connect with Spanish influencers for your marketing campaigns. While social media monitoring tools can help you find many influencers, an influencer marketing platform can help you find influencers willing to work with a brand like yours.
You can search for Spanish influencers with the following platforms:
– Klear
– Influencity
– Influencify
– Upfluence
– TRIBE
– Aspire
5. Search for Spain’s Most Popular YouTubers
You can also search for Spain’s most popular YouTubers. Websites like statista.com have statistics on the top YouTubers in Spain as of 2023. This list can show you which famous personalities are also Spanish YouTubers and can likely promote your brand effectively.
For example, Enrique Pérez is the most popular YouTuber in Spain, with over 28 million subscribers on his channel “elrubiusOMG.” He is a 36-year-old gaming influencer and is also one of YouTube’s top gaming influencers worldwide.
Other prominent Spanish YouTubers include:
– Vegetta777: 32 million subscribers
– Willyrex: 24 million subscribers
– Fernanfloo: 47 million subscribers
– María Villar (aka SoyUnaPringada): 8.3 million subscribers
– AuronPlay: 22 million subscribers
6. Use a Global Influencer Marketing Agency to Find Spanish Influencers
The last method is to use a full-service global influencer marketing agency that specializes in finding influencers in Spain and managing influencer marketing campaigns.
While you can find Spanish influencers yourself, hiring an influencer marketing agency can save you time, effort, and mistakes that could hurt your brand in the long run.
With an influencer marketing agency, you can also find micro and nano influencers in Spain who can reach localized audiences. They are cheaper to work with than macro or mega influencers.
For example, a macro influencer in Spain can charge up to $14,000 to promote your brand on YouTube, while a global influencer marketing agency with a network of Spanish influencers can charge around $2,500 based on a study by the influencer marketing platform Traackr.
Work With a Global Influencer Marketing Agency
BaoLiba is a cross-border influencer marketing agency with a network of over 2 million influencers in more than 100 countries, including Spain.
We help brands like yours find Spanish influencers to work with on YouTube for their marketing campaigns.
Additionally, we take care of all the aspects of influencer marketing campaigns that you may not have the time or expertise to handle, including contracts, payments, campaign reports, and more.
This way, you can focus on what you do best and leave the hard work of influencer marketing to us.
So if you want to work with Spanish influencers for your YouTube marketing campaigns, reach out to us today and let’s discuss how we can help you grow your brand’s presence in Spain and beyond.
