TikTok, the wildly popular video-sharing app, is part of Canada’s social media culture. Statistics show that 34% of TikTok users are Millennials, while 35% are members of Generation Z.
If you’re targeting these demographics with your marketing efforts, you may be considering working with TikTok influencers.
A TikTok influencer can help boost brand awareness and drive sales. But how do you find the right TikTok influencer for your campaign? Is age and experience important, or should you look for younger influencers as they appear more relatable and authentic?
If your campaign objectives are focused on driving sales among Millennial and Generation Z consumers, it may be more beneficial to work with younger creators who have both extensive reach and high levels of engagement.
But while TikTok is a Canadian phenomenon, perhaps your brand is looking for ways to penetrate new markets.
Since Australian TikTok influencers and creators are already familiar with your brand, they can promote your exports to their followers and help your company establish market credibility.
Using an influencer marketing platform that specializes in cross-border marketing is the best approach to finding the right Australian TikTok influencers.
Let’s take a deeper dive into the Australian influencer marketing landscape and how to find popular TikTok creators.
Influencer marketing in Australia
According to research from Insider Intelligence, there will be approximately 12.3 million TikTok users in Australia by 2025.
That statistic shows that TikTok is already an important social media platform in Australia, and that growth means it’s likely to become even more relevant to the Australian population in the near future.
Some statistics help illustrate why more brands are turning to TikTok for influencer marketing campaigns:
– 63% of TikTok users are more likely to purchase from a brand they see on TikTok.
– 72% of TikTok users say they have been influenced to make a purchase after seeing ads on the platform.
– 77% of TikTok users have purchased from a brand after viewing their content.
While the TikTok influencer marketing landscape is still evolving, in Australia it is estimated that the influencer marketing industry will be worth over 1 billion AUD ($644 million) by 2030.
Statistics from The State of Influencer Marketing 2023 report show that:
– 41.5% of Australian marketers plan to spend more than $100,000 on influencer marketing this year.
– 47% of marketers are actively investing in TikTok influencer marketing campaigns.
While many Australian brands still rely on Instagram influencers, TikTok is where many influencers are migrating to.
Why work with Australian TikTok influencers?
According to Australian influencer marketing expert, Katja Gough, TikTok has become the number one social media platform for influencers in Australia.
Influencers are making the switch because TikTok has higher engagement levels than Instagram and offers better reach. It’s also easier for creators to monetize their TikTok accounts.
Being in a similar time zone, collaborating with Australian influencers would make it easier for Canadian brands to communicate and discuss their promotional needs than it would with influencers from other continents.
How Canadian brands can find Australian TikTok influencers
The best way to find Australian TikTok influencers is to connect with an influencer marketing agency experienced in cross-border campaigns.
The Australian influencer marketing agency, Thinkerbell, specializes in both local and international campaigns.
Thinkerbell operates at the intersection of creativity, media, and technology.
Thinkerbell’s process combines consumer science, data, and a bunch of human brains to create ideas grounded in consumer truth. And they have a team of planners who specialize in using the right tactics to help get those ideas into the market.
Once a campaign has been launched, Thinkerbell keeps track of all the metrics to see how it’s performing, so they can optimize their ideas in real time.
BaoLiba: Global influencer marketing platform
With a focus on influencer marketing alone, BaoLiba is the first cross-border influencer marketing platform created for brands looking to expand their reach abroad.
BaoLiba specializes in connecting brands with authentic influencers, streamlining campaigns, and providing metrics to ensure a successful return on investment.
Based in China, BaoLiba has cross-border influencer marketing experts in 100+ countries, including Australia.
No matter how niche your audience is, BaoLiba has the best fit influencers at the ready to help you increase brand awareness and drive sales. For example, BaoLiba’s Australian influencer marketing experts can connect Canadian wine brands with influencers who specialize in promoting fine wines.
Secure your first Australian influencer marketing campaign before BaoLiba gets flooded with requests! Contact BaoLiba today to learn how they can help you reach international markets and increase export sales with authentic influencer campaigns!
Notable Australian TikTok influencers
Many Australian influencers have embraced TikTok.
Some of the most notable Australian TikTok influencers include:
– Mikayla Nogueira (@mikaylanogueira) She’s the number one beauty influencer on TikTok, with over 18 million followers. Mikayla’s experience working with many international beauty brands has made her a trusted ambassador for makeup and cosmetics brands.
– Sarah Magusara (@sarahmagusara) This social media star and dancer has over 16 million followers on TikTok, making her one of Australia’s most popular content creators.
– Lauren Bullen (@gypsea_lust) With over 2 million followers, Lauren is one of Australia’s most popular travel influencers on TikTok. She’s noted for creating stunning travel content that inspires wanderlust among her followers.
Conclusion
The Canadian influencer marketing landscape has many similarities to Australia’s landscape.
However, there are many differences between marketing in Canada and Australia.
So it’s important that your influencer marketing campaigns account for those cultural differences.
That’s why working with an influencer marketing agency that specializes in cross-border campaigns is the best approach for Canadian brands looking to connect with Australian consumers.
Have you considered using Australian TikTok influencers to expand your brand awareness and drive sales? Reach out to BaoLiba today for assistance with your cross-border influencer marketing!
