In 2025, if you’re a Canadian TikTok influencer eyeing collaborations with United States brands, you’re sitting on a goldmine — but you gotta know how to play the game right. Influencer marketing is booming, and the US market is still the biggest fish in the pond. But it’s not just about throwing up videos and hoping for the best. You need a solid strategy tuned for both the Canadian and US landscapes, especially when it comes to social media partnerships, payments, and legal stuff.
As of May 2025, Canada’s influencer scene is evolving fast. More creators are crossing the border digitally to tap into US brands, while advertisers here want influencers who can speak authentically to North American audiences. Let’s break down how you, as a Canadian TikTok pro, can lock down those juicy US brand deals and keep your hustle smooth.
📢 Marketing Trends in Canada and the US for Influencers
Canada’s social media landscape is closely tied to the US, but with some distinct flavours. TikTok remains king for Gen Z and Millennials, and US brands love partnering with Canadian creators because they bring a fresh voice without the cultural disconnect.
In 2025, influencer marketing is no longer just about follower counts. US brands want engagement, authenticity, and niche audiences. Platforms like BaoLiba have made it easier for Canadian influencers to get discovered by US brands looking for collaborations that resonate on both sides of the border.
One local example: Canadian TikTok star @JessieVibes recently partnered with a Seattle-based outdoor gear brand. The campaign hit 1 million views in a week, showing how cross-border collabs can be a win-win.
💡 How Canadian TikTok Influencers Can Find US Brand Collaborations
1. Use Dedicated Influencer Platforms and Marketplaces
Don’t just wait to get found. Platforms like BaoLiba, Upfluence, and AspireIQ connect influencers with US brands actively seeking collaborations. These sites handle vetting, contracts, and even payment logistics, easing the cross-border headaches.
2. Tailor Your Content for US Audiences Without Losing Your Canadian Edge
US brands want creators who understand their market but also offer unique perspectives. Showcase your Canadian roots subtly — it adds credibility and freshness. For example, if you’re into sustainable fashion, highlight Canadian eco-friendly brands alongside US partners to build trust.
3. Know Your Payment Options and Currency
Most US brands pay in USD, but as a Canadian, you want to avoid losing dough on currency conversions. Use payment platforms like Payoneer or Wise, which offer better exchange rates and lower fees than traditional banks. BaoLiba also supports smooth payout options in Canadian dollars (CAD), making life easier.
4. Understand Legal and Tax Implications
Cross-border collaborations mean dealing with US contracts and Canadian tax laws. Make sure you get contracts reviewed, especially clauses about content rights and exclusivity. Canada’s CRA requires you to report foreign income, so keep your bookkeeping tight. Consider consulting a tax pro familiar with cross-border influencer income.
📊 People Also Ask
How do TikTok influencers get brand deals with United States companies?
TikTok influencers can land US brand deals by joining influencer marketing platforms, pitching directly to brands, or working through talent agencies. Building a strong, engaged following and creating content that fits the brand’s target audience is key.
What payment methods do Canadian influencers prefer for US collaborations?
Canadian influencers usually prefer payment via Payoneer, Wise, or direct wire transfers. These options reduce currency conversion fees and ensure timely payments in CAD or USD.
What legal considerations should Canadian TikTok creators know when working with US brands?
Creators need to understand contract terms, intellectual property rights, and tax obligations in both countries. Having a legal professional review agreements can prevent headaches later on.
❗ Risks and Pitfalls to Watch Out For
Cross-border influencer marketing isn’t all sunshine. Watch for:
- Contracts with vague terms or unfair usage rights.
- Hidden fees on currency exchange.
- Misaligned brand values causing audience backlash.
- Non-compliance with Canadian Advertising Standards and US FTC guidelines.
Stay sharp and always vet brand partners thoroughly.
Final Thoughts
If you’re a Canadian TikTok influencer aiming for United States brand collaborations in 2025, the path is ripe but requires a savvy approach. Leverage influencer platforms like BaoLiba, keep your content authentic, understand payment and legal details, and stay plugged into both markets.
BaoLiba will keep updating the Canada influencer marketing trends, so stay tuned and keep your hustle strong!
