If you’re a Canadian TikTok creator looking to score collaboration deals with United States brands in 2025, you’re in the right place. Influencer marketing isn’t rocket science but cracking the US market from Canada? That’s a whole different ballgame. With the right moves, knowing the platforms, legal stuff, and payment methods, you can turn those TikTok views into cold, hard CAD. Let’s break down how you can make it happen.
📢 Marketing Trends in 2025 for Canada TikTok Creators
As of May 2025, the influencer marketing landscape between Canada and the US is buzzing with opportunity. US brands are chasing Canadian creators more than ever because Canada’s relatable yet diverse creators add fresh flavour to campaigns. Plus, TikTok remains the king of social media, especially for younger demographics.
Canadian creators like @ItsJustNick and @MarinaMitra have cracked cross-border deals by blending their local voice with US brand appeal. The trick? Understanding the expectations of US brands while staying authentic to your Canadian audience. Remember, social media algorithms love engagement, so content that resonates with both Canadian and American viewers gets preferred.
💡 How to Find United States Brands for Collaboration on TikTok
1. Research and Target Specific US Brands
Don’t just shoot blind. Narrow down brands that already invest in influencer marketing and have a US-Canada presence. Think brands like Lululemon (though Canadian, they operate heavily in the US), American Eagle, or tech giants like Squarespace. Use tools like TikTok’s Creator Marketplace or influencer platforms like BaoLiba to find brands actively looking for creators.
2. Use Your Canadian Edge
US brands want creators who can speak authentically to their target market. Highlight your Canadian background as a unique selling point. You’re a gateway to a slightly different but culturally close audience. Brands often want to test waters in Canada before a full US rollout. Don’t be shy to pitch this angle.
3. Perfect Your Pitch
Forget generic DMs. Your pitch should include your TikTok stats, engagement rates, and a tailored idea for their brand. For example, “Hey, I love your new sneaker launch. I’ve got a Canadian audience of 100K who love streetwear, and I can create a series showing how they style the kicks in cold weather.”
4. Network Locally and Virtually
Attend Canadian influencer events like InfluenceHer Collective or digital marketing meetups in Toronto and Vancouver. Many US brand reps attend these, scouting for talent. Also, keep an eye on BaoLiba’s Canada subsite for collaboration opportunities and brand campaigns.
📊 Payment and Legal Considerations for Canadian Influencers Working with US Brands
Payment Methods
Most US brands pay via PayPal, wire transfers, or platforms like Wise, which supports CAD and USD with low fees. Set up your accounts properly to avoid currency conversion surprises. Canadian creators often price their rates in USD to simplify deals, but make sure you understand tax implications.
Legal Stuff and Contracts
Canada’s influencer marketing laws require transparency—always disclose sponsored content per the Canadian Competition Bureau guidelines. When dealing with US brands, contracts often follow US legal standards, so consider consulting a local entertainment lawyer or using services like LegalZoom for contract reviews.
❗ Common Pitfalls to Avoid
- Don’t ignore cultural nuances. What works in Canada might flop in the US.
- Avoid undervaluing your content by accepting lowball offers.
- Don’t skip contracts — verbal agreements won’t cut it.
- Keep track of tax obligations in both countries, especially if you earn USD.
People Also Ask
How do TikTok influencers connect with US brands from Canada?
Start by using influencer marketplaces like BaoLiba or TikTok Creator Marketplace, research brands aligned with your content, and craft personalised pitches showing your value for their US campaigns.
What payment methods do Canadian TikTokers prefer for US brand deals?
Popular methods include PayPal, wire transfers, and Wise for smooth currency exchange from USD to CAD, ensuring you get paid timely without heavy fees.
Are there legal issues for Canadian influencers working with US brands?
Yes, you need to follow Canadian disclosure laws and carefully review US contracts. Consulting a lawyer is highly recommended to avoid pitfalls.
💡 Final Tips for Sustained Success
Consistency matters. Keep posting content mixing Canadian flair with US trends to stay relevant. Build long-term relationships with brands instead of one-off deals. Also, keep monitoring algorithm changes and social commerce features on TikTok, which often vary between the US and Canada.
BaoLiba will continue updating Canada’s influencer marketing trends, so stay tuned for the latest insights and opportunities.
Ready to take that next step? The US market is huge, but with the right strategy, Canadian TikTok influencers can thrive and turn views into $$$. Keep hustling, keep creating, and keep the content real.
