Looking to crack the code on how Snapchat influencers can score collabs with United States brands in 2025? If you’re a Canadian influencer or marketer grinding in the social media trenches, this one’s for you. As of April 2025, the influencer marketing game keeps evolving, and Snapchat remains a hot playground, especially for youthful, authentic content. But how do you really tap into those US brand deals from Canada without spinning your wheels? Let’s dive deep.
📢 Marketing Trends in Canada and Snapchat’s Role in 2025
Snapchat still holds solid ground in Canada, especially among Gen Z and younger Millennials who crave real-time, unfiltered connections. While TikTok and Instagram steal much of the spotlight, Snapchat’s unique features—like augmented reality lenses and Snap Originals—offer killer engagement tools to hook brands.
At the same time, United States brands are aggressively scouting for fresh voices on Snapchat. Why? Because these brands want to reach Canadian audiences and North American markets broadly, and Snapchat’s local-to-global vibe fits perfectly.
Canadian influencers working with US brands benefit from cross-border campaigns that boost their profile and cheque size—paid in Canadian dollars but often negotiated in USD. Payment methods tend to be PayPal, wire transfers, or platforms like Wise to dodge currency exchange headaches and fees.
💡 How Canadian Influencers Can Score US Brand Collaborations on Snapchat
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Nail Your Niche and Content Style
US brands want influencers who speak their audience’s language. Whether you’re into streetwear, tech gadgets, or wellness, specialize and keep your Snapchat content sharp, authentic, and engaging. Use Snapchat’s AR filters or Story features to keep things fresh. -
Leverage Local Connections and Platforms
Canada has agencies like Mediakix (which operates cross-border) and local influencer marketing platforms that can plug you into US brands hunting for Canadian talent. Also, BaoLiba’s platform connects influencers globally, making it easier to find those US brand collabs without cold emailing. -
Understand Legal and Tax Implications
Getting paid by US companies means understanding tax treaties between Canada and the US. Declare your foreign income properly, and consider working with a tax advisor familiar with cross-border influencer income. Also, stay on top of Canada’s CASL (Canada’s Anti-Spam Legislation) to avoid any compliance issues with your social media promotions. -
Use Data to Pitch Smarter
Brands love numbers. Use Snapchat’s analytics to show your engagement rates, story views, and demographic breakdown. Highlight that your audience skews Canadian but also taps into US markets thanks to your cross-border appeal. -
Be Transparent and Professional
US brands appreciate influencers who are straightforward about deliverables, deadlines, and payment terms. Use clear contracts—platforms like Aspire or Upfluence offer handy templates—and communicate professionally.
📊 People Also Ask
How do Snapchat influencers get collaborations with United States brands?
Snapchat influencers can land US brand deals by showcasing a strong, engaged audience, leveraging influencer marketing platforms, and pitching relevant brands with detailed analytics. Building a niche and maintaining authentic content tailored to the US market is key.
What are the best payment methods for Canadian influencers working with US brands?
Common payment methods include PayPal, direct wire transfers, and platforms like Wise or Payoneer, which offer favourable currency exchange rates and lower fees compared to traditional banks.
Are there any legal considerations for Canadian influencers working with US brands?
Yes, influencers need to be mindful of tax treaties between Canada and the US, declare foreign income, and ensure compliance with both countries’ advertising standards and privacy laws. Consulting a tax professional is highly recommended.
❗ Risks and Challenges to Watch For
- Currency Fluctuations: USD to CAD conversion can impact your actual earnings. Always factor this into your rate negotiations.
- Content Ownership: Clarify who owns the content you create. Some US brands want exclusive rights, which might limit your future opportunities.
- Cultural Nuances: Even though Canada and the US are neighbours, brand messaging can differ. Avoid copy-pasting US-centric content; adapt it thoughtfully to your Canadian audience.
📢 Real Canadian Examples to Watch
Take @MaddyInMotion, a Toronto-based Snapchat creator whose authentic streetwear styling snagged a collab with Seattle’s AeroTech Gear. Or check out Mediakix’s case study on cross-border campaigns where Canadian influencers boosted a US skincare brand’s sales by 30% in Q1 2025.
These stories show that with the right approach, Canadian influencers can not only work with US brands but thrive doing it.
👊 Final Thoughts for Canadian Influencers in 2025
As of April 2025, the influencer marketing landscape demands hustle, data smarts, and a savvy understanding of cross-border nuances. Snapchat remains a prime channel for Canadian creators aiming to connect with United States brands who want authentic voices and fresh content.
Remember: build your niche, leverage platforms like BaoLiba, get your legal and tax ducks in a row, and always bring your A-game on content and professionalism.
BaoLiba will continue updating Canada’s influencer marketing trends, so stay tuned for more insider tips and real-world strategies.
