If you’re a Canadian influencer or marketer eyeing the booming Philippines market through Pinterest in 2025, buckle up. This isn’t your usual cross-border collab story. It’s about cracking the code on how to find, pitch, and seal deals with Philippines brands using influencer marketing on Pinterest — the underdog social media platform that’s quietly exploding in popularity.
As of May 2025, Canada’s influencer marketing landscape is more competitive than ever, with brands hunting for authentic voices that resonate globally. Pinterest’s visual-first, discovery-driven model is a goldmine for lifestyle, fashion, and home decor niches — categories where Philippines brands are gaining traction. Let’s dive into how you, as a Canadian Pinterest influencer or brand, can connect with those Philippines brands and make collaboration work smoothly.
📢 Marketing Trends in 2025 for Canada and Philippines Brand Collabs on Pinterest
Pinterest isn’t just for DIY and recipes anymore. In 2025, Pinterest influencer marketing is shaping up as a top channel for brands wanting evergreen content and high-intent audiences. For Canadian influencers, this means Pinterest offers a more niche, less noisy platform compared to Instagram or TikTok. You get to build a loyal follower base that’s actively searching for inspiration and purchasing ideas.
Philippines brands have caught on. Many local players in fashion (think Bench, Penshoppe), beauty (Human Nature), and even food products are pushing Pinterest campaigns to tap into overseas markets, especially with the Filipino diaspora in Canada and North America. They want influencers who can showcase products in authentic, aspirational ways that Pinterest users crave.
Key trend alert: Philippines brands prefer collaborations that go beyond a one-off post — they want long-term partnerships with content that keeps driving traffic and sales on Pinterest. Evergreen pins with great SEO-friendly descriptions are a must.
💡 How Canadian Influencers Can Find Philippines Brand Collaborations on Pinterest
1. Do Your Homework with Local Philippine Marketplaces and Agencies
Finding Philippines brands isn’t just about sliding into Instagram DMs. Start with local influencer marketing agencies based in the Philippines like The Social Collective or Brand Buzz PH. These agencies work closely with brands looking for international influencers, especially those with a Canadian footprint.
Also, tap into Philippines e-commerce platforms like Lazada or Shopee Philippines. Many sellers there actively seek Pinterest influencers for product promos. Join relevant Facebook groups or LinkedIn communities where Filipino entrepreneurs and marketers hang out.
2. Use Pinterest’s Own Tools to Scout Brands and Trends
Pinterest is packed with data. Use Pinterest Trends and Audience Insights to identify which Philippines brands are trending and what kind of content is resonating. For example, if you spot a surge in pins related to “Filipino skincare routines” or “Philippine fashion brands,” that’s your entry point.
Follow official brand accounts and check their Pinterest boards. Engage genuinely with their content before pitching. This shows you’re not just spamming, but actually invested.
3. Tailor Your Pitch to Show ROI and Long-Term Value
Philippines brands are budget-conscious but value ROI. Your pitch should highlight your Pinterest engagement metrics, audience demographics (especially if you have a Canadian-Filipino or North American audience), and past success stories.
Offer collaboration ideas like creating a series of themed boards, seasonal gift guides featuring their products, or Pinterest Story Pins that educate while selling. The more you align with their marketing calendar and goals, the better.
4. Handle Payments and Contracts with Canadian and Philippine Nuances in Mind
Money talks. For cross-border deals, expect payment in Canadian dollars (CAD) or Philippine pesos (PHP), depending on the brand’s preference. PayPal, Wise, and local bank transfers via Interac e-Transfer are common payment methods. Make sure you draft a clear contract covering content rights, timelines, and payment terms.
Be mindful of tax implications on both sides. Canadian influencers should declare foreign income properly. Consulting a tax advisor familiar with international contracts is a smart move.
📊 People Also Ask
How effective is influencer marketing on Pinterest for Philippines brands?
Pinterest influencer marketing is very effective for Philippines brands, especially in categories like fashion, beauty, and home decor. Pinterest users are actively searching for inspiration and product ideas, which means content has a longer shelf life and higher conversion potential compared to other social platforms.
What makes Pinterest collaboration with Philippines brands different from Instagram?
Pinterest collaborations focus more on evergreen, search-friendly content rather than trendy, short-lived posts. Philippines brands want influencers who can create lasting value through well-optimized pins that drive traffic and sales over time, not just flash-in-the-pan stories.
How do Canadian influencers get paid by Philippines brands?
Payments usually happen via international money transfer services like PayPal or Wise. Contracts should specify currency and timelines. Canadian influencers should also prepare for tax reporting on income earned from foreign brands.
❗ Risks and Pitfalls to Watch Out For
Cross-border collaborations can get messy if you overlook cultural nuances or legal requirements. Philippines brands might have different expectations about content style or frequency. Always clarify deliverables upfront.
Beware of payment delays or currency conversion fees. Insist on partial upfront payments when possible.
Lastly, Pinterest’s algorithm favours consistent pinning and engagement. Don’t expect one pin to move mountains. Build a content calendar and keep your Pinterest profile active.
💡 Real-World Example: Canadian Influencer @MapleVibes x Bench Philippines
Toronto-based lifestyle influencer @MapleVibes nailed a collaboration with Bench Philippines in early 2025 by focusing on a “Canadian winter meets tropical style” board. She created pins mixing Bench’s latest jackets with cozy Canadian winter looks, targeting both Filipino-Canadians and fashion lovers in the Philippines.
Her pins drove consistent traffic to Bench’s e-commerce site, leading to contract renewal for a seasonal campaign.
📢 Final Thoughts
If you’re a Canadian Pinterest influencer or marketer aiming for Philippines brand collaborations in 2025, remember: it’s about playing the long game with genuine, SEO-savvy content. Understand the local market, align with brand goals, and keep your payment and legal ducks in a row.
BaoLiba will keep updating Canada’s influencer marketing trends — stay tuned for more insider tips on bridging global markets through social media.
