Why Bosnia Brands Are Recruiting Xiaohongshu Influencers — And Winning Big
💡 Why Bosnian Brands Are Eyeing Xiaohongshu for Influencer Recruitment If you’re a Canadian advertiser or brand marketer looking to expand your reach into the Chinese travel market, you’ve probably heard about Xiaohongshu (aka Little Red Book). But here’s the twist: Bosnia and Herzegovina is quietly making waves by recruiting influencers on Xiaohongshu to boost tourism and brand awareness. Why’s this a big deal? Because Xiaohongshu isn’t just another social app — it’s where millions of Chinese travellers discover, plan, and get hyped for their next trip. ...