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Indonesia has become a hotspot for influencers and brands alike, with the world’s largest Muslim population and an average audience age between 20-30 years old. More importantly, it is the world’s third largest market for YouTube, with 89% of its internet users engaging on the platform regularly, making it critical for foreign brands to leverage Indonesian YouTube content creators to successfully market their products to the Southeast Asian archipelago.

With the rapid rise of YouTube in Indonesia over the past decade, it is essential for Canadian brands to utilize local influencers for social media marketing campaigns. Here’s how brands can find relevant Indonesian influencers for their next YouTube initiative:

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