Looking to tap into Singapore’s buzzing digital scene? If you’re a Canadian brand or influencer aiming to expand your footprint globally, especially through Facebook, you gotta know the right players. As of May 2025, Facebook remains a powerhouse in Singapore’s social media landscape, hooking millions daily with local content that hits home. This article digs into the top 10 Facebook influencers in Singapore you should seriously consider partnering with—no fluff, just the real deal.
Why Singapore? It’s a gateway to Southeast Asia’s vibrant market, and its consumers are digital-savvy with a strong appetite for local and international brands. Plus, with Canadian dollars (CAD) strengthening and digital payments getting slicker, syncing up with Singaporean influencers can bring you solid ROI when done right.
Let’s get into it.
📢 Marketing Landscape in Singapore and Canada
Before jumping into the list, here’s the 411 on how Canadian advertisers and creators sync with Singapore’s Facebook ecosystem.
Facebook in Singapore operates alongside WhatsApp, Instagram, and TikTok, but it still holds a unique spot for communities and longer-form content. For Canadian brands, payment methods like Interac e-Transfers and credit cards work smoothly with global influencer marketing platforms, including BaoLiba, which supports collaborations across 100+ countries with local compliance.
Singapore’s legal environment is strict on advertising disclosures and data privacy (think PDPA), so working with influencers who know the drill is crucial. These influencers often have bilingual content (English and Mandarin/Tamil/Malay), which helps brands reach multi-ethnic audiences without sounding like a robot.
Some Canadian brands killing it in Singapore include beauty giant MAC Cosmetics Canada and travel services like Air Canada Rouge, both of which have leveraged influencer partnerships to boost awareness.
💡 Why Collaborate with Singapore Facebook Influencers?
- Localized Reach: Singapore’s population might be just 5.6 million, but the engagement rates on Facebook are off the charts.
- Cultural Nuance: Influencers here blend global trends with local flavour—essential for authentic storytelling.
- Cross-Border Sales: With seamless payment gateways, Canadian brands can convert audiences directly via e-commerce integrations.
- Trust Factor: Singaporeans trust influencers who have proven track records and genuine connections with their followers.
📊 Top 10 Facebook Influencers in Singapore to Watch in 2025
Here’s a no-nonsense list of the cream of the crop. These folks have nailed engagement, authenticity, and cross-border appeal.
1. Jian Hao Tan
Jian Hao is a household name among Singapore’s youth, known for his comedic skits and relatable lifestyle content. His Facebook page boasts millions of followers, making him perfect for brands targeting millennials and Gen Z. Jian Hao’s collaborations with brands like Samsung Singapore show his ability to drive tangible sales.
2. Xiaxue (Wendy Cheng)
A pioneer in Singapore’s influencer scene, Xiaxue mixes beauty, lifestyle, and candid opinions. Her Facebook content remains strong despite her Instagram fame. Canadian beauty brands like Sephora Canada would find her audience ultra relevant.
3. Dee Kosh
Dee Kosh is a radio personality and social media star with a massive Facebook following. His witty commentary and active community engagement make him a great pick for tech and entertainment brands.
4. Andrea Chong
Andrea focuses on fashion and lifestyle, appealing to Singapore’s urban women. Her Facebook page features polished content with high engagement rates, ideal for Canadian fashion labels looking to test Singapore’s market.
5. Naomi Neo
Known for her honest takes and lifestyle vlogs, Naomi’s influence spans Facebook and TikTok. She’s a go-to for brands in the wellness and lifestyle categories.
6. Sylvia Chan
Sylvia’s Facebook content is a mix of travel and food, two massive niches in Singapore. Canadian travel agencies and food brands can piggyback on her loyal followers.
7. Benjamin Kheng
Musician and actor Benjamin uses Facebook to connect with a broad audience through music and lifestyle posts. Great for entertainment and youth-targeted products.
8. Christabel Chua
Christabel’s fitness and wellness content resonates strongly with health-conscious Singaporeans, a fast-growing market segment. Her Facebook presence is solid for fitness brands eyeing Asia.
9. Ridhwan Azman
As a digital artist and content creator, Ridhwan’s niche audience on Facebook is highly engaged, perfect for tech and creative brands.
10. Melissa Koh
Melissa’s family and lifestyle posts have a warm, authentic touch. This makes her a favourite among parenting and household brands.
❓ People Also Ask
What makes Facebook influencers in Singapore unique?
Singapore’s Facebook influencers blend multicultural content with sharp local insights, creating highly engaged and loyal communities that respond well to authentic storytelling.
How can Canadian brands pay Singapore influencers securely?
Platforms like BaoLiba support Canadian payment methods such as Interac and credit cards, ensuring smooth, compliant international transactions.
What legal considerations should Canadian brands keep in mind?
Brands must ensure influencers disclose sponsored content per Singapore’s Personal Data Protection Act (PDPA) and advertising standards to avoid penalties.
💡 Pro Tips for Canadian Advertisers Working with Singapore Influencers
- Use BaoLiba or similar platforms to vet influencers for authenticity and compliance.
- Negotiate contracts in CAD but clarify conversion rates and payment timelines.
- Leverage Facebook’s ad tools in tandem with influencer content to amplify reach.
- Keep content bilingual or culturally adaptive for maximum impact.
- Monitor KPIs closely, focusing on engagement and conversion rather than vanity metrics.
📢 Wrapping It Up
As of May 2025, the Singaporean Facebook influencer scene offers Canadian brands a golden chance to expand in a lucrative, digitally mature market. Whether you’re a beauty brand, tech firm, or lifestyle service, these top 10 influencers bring local flavour with global reach. Collaborating with them via trusted platforms like BaoLiba ensures you stay compliant, get paid securely, and see real results.
BaoLiba will keep tracking and updating the Canada influencer marketing trends, so stay tuned and follow us for the latest insights. Let’s make your next Singapore campaign a slam dunk!
