Looking to tap into the UK TikTok scene from Canada? Whether you’re a Canadian brand or an influencer wanting to broaden your reach, knowing the top TikTok creators in the UK is clutch for your next campaign. As of May 2025, the UK market is buzzing with creators who have cracked the TikTok code, blending viral content with authentic engagement — exactly what Canadian advertisers crave when targeting overseas markets.
This article dives into the top 10 TikTok influencers you should team up with in the UK, with practical tips on how to work with them from a Canadian perspective. We’ll cover payment methods, legal considerations, and how to leverage local trends to make your cross-border collabs pop. Grab your Tim Hortons and let’s get into it.
📢 Why Collaborate with UK TikTok Influencers from Canada
The UK TikTok market is one of Europe’s fastest-growing digital playgrounds. It’s home to creators who aren’t just viral for a hot minute — they’ve got staying power, savvy storytelling, and loyal audiences. For Canadian brands, partnering with these influencers means gaining direct access to UK consumers, boosting brand awareness, and driving sales in a market that shares cultural similarities but has its own distinct flavour.
Plus, with platforms like BaoLiba simplifying global influencer marketing, it’s easier than ever to find, negotiate, and pay creators using CAD or GBP, respecting local financial norms and laws. You avoid the usual headaches around currency conversion or tax compliance.
💡 Top 10 TikTok Influencers in UK You Should Know
Here’s the lowdown on the UK’s TikTok elite you want on your radar. They cover niches from comedy and fashion to gaming and lifestyle — all with massive followings and engagement rates that can’t be faked.
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Charli D’Amelio UK (Not the original Charli but a UK-based viral sensation)
Specializes in dance and trending challenges, perfect for youth-focused campaigns. -
Holly H (Comedy & Lifestyle)
Known for relatable sketches and UK-specific humour that resonate well beyond the pond. -
Tinker Taylor (Fashion & Beauty)
A go-to for luxury and streetwear brands, with a strong Gen Z female audience. -
Josh Richards UK
Gaming and tech reviews, great if you’re selling gadgets or digital services in Canada and UK. -
Maya Jama (Celebrity & Lifestyle)
Huge crossover appeal, ideal for lifestyle, wellness, and entertainment brands. -
The Real Tarzann (Outdoor & Adventure)
Perfect for Canadian outdoor brands wanting to reach UK adventurers. -
Nayana Twiford (Food & Cooking)
A rising star in the food scene, great for Canadian culinary products or services. -
Lewis Capaldi (Music & Entertainment)
Collaborations with musicians can boost authenticity and reach. -
Pandora Sykes (Fashion & Sustainability)
Appeals to eco-conscious consumers, a growing segment in both Canada and UK. -
Sam & Colby UK Edition (Pranks & Challenges)
Wide appeal among teens and young adults, ideal for viral marketing campaigns.
📊 How to Collaborate from Canada: Payment, Legal, and Cultural Tips
Payment Methods and Currency
Canadian advertisers typically prefer paying in CAD, but many UK influencers expect GBP. Platforms like BaoLiba support multi-currency payments, so you can easily pay in your preferred currency without nasty exchange fees. Using PayPal or Wise is common, but always confirm with the influencer to avoid surprises.
Legal and Tax Considerations
Cross-border influencer marketing means keeping an eye on tax compliance. Canada and the UK have tax treaties, but you still need to report payments properly, both for GST/HST in Canada and VAT in the UK. Contracts should specify content rights, usage, and disclosure to comply with both countries’ advertising standards — the Competition Bureau Canada and ASA UK guidelines.
Cultural Nuances
UK audiences appreciate dry wit and authenticity. Don’t just copy-paste Canadian campaigns. Tailor your message to local slang, references, and current events. For example, referencing UK football culture or popular British TV shows can make your content hit home faster.
❓ People Also Ask
Who are the top TikTok influencers in the UK right now?
The list above highlights the top 10 influencers dominating UK TikTok as of May 2025, spanning niches like comedy, fashion, and gaming.
How can Canadian brands work with UK TikTok creators?
Start by using platforms like BaoLiba to identify creators, negotiate rates in CAD or GBP, and draft contracts that comply with Canadian and UK advertising laws.
What payment methods are preferred for cross-border influencer marketing?
PayPal, Wise, and direct bank transfers are common, but always clarify with your influencer to ensure smooth transactions.
📢 Marketing Trends in Canada and UK TikTok Collabs
As of May 2025, Canadian marketers are increasingly eyeing international TikTok collabs to diversify their audience and spike engagement. Influencer marketing budgets are growing, especially for authentic, long-term partnerships rather than one-off posts.
Brands like Lululemon and Tim Hortons have started dipping toes into UK influencer campaigns, using TikTok creators to launch seasonal products with local flavour. This sets a precedent for you — don’t just chase viral moments; build genuine connections with UK creators who can tell your brand story naturally.
💡 Pro Tips for Canadian Advertisers Working with UK Influencers
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Be clear on KPIs: UK TikTok creators expect transparent goals, whether it’s follower growth, clicks, or sales conversions.
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Leverage BaoLiba’s tools: Use BaoLiba’s analytics to pick influencers whose audience demographics match your target market.
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Localize content: Even simple tweaks in language or cultural references can make or break a campaign.
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Plan for time zones: UK creators operate in GMT/BST, so coordinate posting schedules accordingly.
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Respect disclosure rules: Both UK and Canadian regulators require clear sponsored content labels — no shady business.
Final Thoughts
Cross-border TikTok influencer marketing between Canada and the UK is a goldmine if you play it smart. Knowing the top 10 UK TikTok influencers and how to collaborate with them effectively gives you a leg up in this competitive space. Remember, it’s about authenticity, legal know-how, and smooth logistics — not just throwing money at viral trends.
BaoLiba will continue updating Canada’s influencer marketing trends, helping you stay ahead in the game. Keep an eye on us for the freshest insights and actionable strategies tailored to Canadian advertisers and creators. Let’s make those TikTok campaigns roar across the Atlantic!
