If you’re a Canadian brand or creator looking to break into the Norway market or just want to tap into Norway’s stagram scene, knowing the right influencers to team up with is half the battle won. Norway’s influencer game is unique — niche, authentic, and highly engaged. As of May 2025, Canadian marketers are increasingly eyeing Norwegian creators to diversify their campaigns and boost global reach.
So, buckle up. Here’s the lowdown on the top 10 Instagram influencers you should be sliding into DMs with if you want that Norway flavour in your collab mix.
📢 Why Norway and Why Instagram
Instagram is still king when it comes to influencer marketing in Norway. Despite TikTok’s rise, stagram holds steady with a mature audience, especially for lifestyle, travel, fashion, and outdoor niches. Norway’s audience values genuine content and storytelling over flashy ads.
From a Canada-based advertiser’s perspective, partnering with Norwegian influencers means tapping into a high-CPM market where followers trust their fave creators deeply. Plus, Norway’s high disposable income and eco-conscious culture make it a goldmine for brands in sustainable products, outdoor gear, and tech.
Payment-wise, Canadian advertisers should prep for cross-border transactions in NOK or EUR, often via PayPal, Wise, or direct bank transfers. Keep in mind Norway’s strict advertising laws — transparency is key, and all paid collaborations must be clearly disclosed.
💡 10 Top Norwegian Instagram Influencers to Watch
Here’s our curated list of Norwegian influencers who bring serious clout on Instagram and can help your brand crack the market.
1. Emilie Nereng (@emilienutrition)
Emilie is a powerhouse in health, wellness, and lifestyle. With over 400K followers, her content blends nutrition tips with authentic daily life vibes. Great for Canadian health brands wanting to reach the Nordic wellness crowd.
2. Kristine Ullebø (@kristineullebo)
Fashion and lifestyle queen with a solid 500K+ fanbase. Kristine’s style is effortless, making her perfect for Canadian brands focused on modern, sustainable fashion.
3. Andreas Wijk (@andreawijk)
Andreas is your go-to for men’s fashion and travel content. His rugged yet refined aesthetic resonates well outside Norway, ideal for Canadian menswear or adventure gear brands.
4. Ida Wulff (@idawulff)
A lifestyle and beauty influencer who’s big on authenticity and mental health awareness. Her engaged community of 250K+ followers is perfect for Canadian beauty and wellness brands.
5. Thomas Moen (@thomasmoen)
Tech and gaming influencer with a strong Norwegian-Canadian following. Perfect if you’re in the gaming or consumer electronics space.
6. Sara Høydahl (@sarahoydahl)
Sara’s feed is a visual feast of travel and nature photography. Canadian outdoor brands or eco-tourism services will find a natural fit here.
7. Thea Maria Mørk (@theamork)
Known for fitness and healthy living content. With a sharp, motivational tone, Thea is great for Canadian fitness brands looking to expand Nordic reach.
8. Vegard Harm (@vegardharm)
Comedian and entertainer with a massive following. If your brand wants to add humour and relatability to campaigns, Vegard is your guy.
9. Anna Rasmussen (@annarasmussen)
Foodie and sustainable eating advocate with an engaged audience. Canadian organic food brands will vibe well with Anna’s community.
10. Magnus Midtbø (@magnusmidtbo)
Climbing and adventure sports pro. Perfect for Canadian outdoor and sporting goods brands aiming to connect with extreme sports fans.
📊 How Canadian Brands Can Make These Collabs Work
Localize Your Message
Norwegians appreciate authenticity and local context. Don’t just translate your Canadian campaigns — adapt them. Highlight shared values like sustainability, outdoor lifestyle, or tech innovation.
Payment and Contracts
Most Norwegian influencers prefer clear contracts in English, with payments in NOK or EUR. Platforms like BaoLiba make handling multi-currency payments and legal compliance easier for Canadian advertisers.
Use Instagram Stories & Reels
Norway’s Instagram users love Stories and Reels for real-time, behind-the-scenes content. Collaborate on these formats to get higher engagement.
Tap Into Norway’s Micro-Influencers
Besides the big names, Norway has a vibrant micro-influencer scene (10K-50K followers) that’s highly trusted. These creators can deliver better ROI for niche products.
❗ People Also Ask
Who are the most popular Instagram influencers in Norway?
Top influencers include Emilie Nereng, Kristine Ullebø, and Andreas Wijk, covering niches from wellness to fashion and travel.
How do Canadian brands work with Norwegian influencers?
Start with localized messaging, use platforms like BaoLiba for contracts and payments, and choose influencers aligned with your brand values.
What are the legal requirements for influencer marketing in Norway?
Transparency rules require all paid posts to be clearly marked. Influencers must disclose collaborations to comply with Norwegian Advertising Standards.
📢 Marketing Trends as of May 2025
As of May 2025, Canadian brands are shifting towards hybrid influencer campaigns combining Instagram with TikTok and YouTube to maximize reach in Norway. Sustainability and authenticity continue to dominate consumer preferences. BaoLiba’s data shows a 20% increase in Canadian-Norwegian influencer collaborations year-over-year.
Final Thoughts
Cracking the Norway market via Instagram isn’t rocket science, but it demands respect for local culture, savvy influencer selection, and smart campaign execution. Teaming up with these top 10 Norwegian influencers can give your brand that edge — a foot in the door with a community that values realness and quality.
BaoLiba will keep updating the latest Canada influencer marketing trends, so stay tuned and keep hustling. If you want to make your Norway Instagram campaign pop, you know where to find us.
