If you’re a Canadian brand or influencer looking to break into the Spanish market, Snapchat is an under-the-radar goldmine you can’t ignore. While Instagram and TikTok often steal the spotlight, Snapchat’s unique, casual vibe and strong engagement make it a killer platform—especially when you partner up with the right local influencers.
In 2025 May, as Canada’s marketing scene pushes deeper into cross-border influencer collabs, knowing who to team up with in Spain will give you that edge. Today, I’m dropping the top 10 Snapchat influencers in Spain you should seriously consider working with. We’ll also touch on how Canadian advertisers can navigate payments, contracts, and legal nuances when working internationally.
Let’s get into it.
📢 Why Snapchat and Spain Are a Match Made for Marketers
Snapchat’s user base in Spain skews young and highly engaged—perfect for brands looking to connect authentically. Plus, Spain’s digital landscape is evolving fast, with influencers blending lifestyle, fashion, travel, and local culture into hot content that resonates.
For Canadian advertisers, this means:
- Accessing a fresh audience beyond the usual Insta/TikTok crowd
- Collaborating with creators fluent in both Spanish culture and digital trends
- Using Snapchat’s full suite of ad tools combined with influencer reach
Also, keep in mind Canadian payment norms: most cross-border influencer deals happen via wire transfers or platforms like PayPal, invoiced in CAD or EUR. Contracts should clarify content rights and FTC compliance on both sides.
💡 The Top 10 Snapchat Influencers in Spain You Need on Your Radar
Here’s the no-fluff list of Spain’s top Snapchat creators who bring serious engagement and brand-friendly vibes. These folks aren’t just numbers—they’re trendsetters with loyal followings, perfect for Canadian brands wanting authentic entry into Spain.
1. Laura López (@lauralopesnap)
Lifestyle queen with 1.5M followers. Laura nails casual vibes and local hotspots. Perfect for travel, fashion, and wellness brands.
2. Carlos Méndez (@carlos_snap)
Tech and gadgets guru. If you’re a Canadian electronics or gaming brand, Carlos’ 900K followers trust his reviews.
3. Sofia García (@sofia_snap)
Beauty and makeup artist with 1.2M fans. Her tutorials have a loyal fanbase, ideal for cosmetics brands.
4. Javier Ruiz (@javiersnap)
Sports-focused influencer. Football and fitness content with 800K engaged followers. Great for sportswear and health products.
5. Marta Fernández (@martasnap)
Foodie and chef sharing local cuisine and recipes. 700K followers hungry for authentic content.
6. Diego Torres (@diegosnap)
Travel influencer showcasing hidden gems across Spain. 1M followers who love adventure and local culture.
7. Ana Pérez (@anaperezsnap)
Fashionista with a flair for streetwear. 1.1M followers and a strong millennial/Gen Z audience.
8. Ruben Sánchez (@rubensnap)
Comedy and sketch artist. 850K fans love his relatable humour and viral clips.
9. Lucia Moreno (@luciasnap)
Health and wellness coach. 600K followers who engage with fitness and mental health tips.
10. Pablo Díaz (@pablosnap)
Music influencer promoting indie and urban artists. 500K followers and rising.
📊 How Canadian Brands Should Approach Collaborations
Canada’s advertising ecosystem is built on transparency and solid contracts. When you reach out to Spanish Snapchat influencers, keep these tips in mind:
- Currency & Payment: Confirm payment terms upfront. Most Spanish influencers accept EUR via PayPal or bank transfer. Factor in exchange fees when paying in CAD.
- Legal Compliance: Both countries have advertising standards—ensure disclosures are clear (e.g., #ad or #sponsored in Spanish “patrocinado”).
- Content Rights: Define who owns content, usage duration, and exclusivity. Spanish creators generally appreciate clear terms.
- Cultural Sensitivity: Even if you’re selling in Canada, content created for Spain must respect local customs and language nuances.
❗ Common Questions About Snapchat Influencer Marketing in Spain
What kind of brands do well with Snapchat influencers in Spain?
Lifestyle, beauty, travel, fashion, and tech brands see the highest engagement. Spanish Snapchat users love authentic, local-flavoured content—think behind-the-scenes, daily life, and unfiltered moments.
How do Canadian advertisers ensure they get measurable ROI?
Set clear KPIs upfront: swipe-ups, clicks, story views, or promo code usage. Use Snapchat’s native analytics along with influencer reports. BaoLiba’s platform also offers transparent campaign tracking.
Are Spanish Snapchat influencers open to long-term partnerships?
Absolutely. Many prefer ongoing collabs rather than one-offs—it builds trust with their audience and gives your brand sustained visibility.
💡 Pro Tips to Nail Your Spain Snapchat Campaign
- Use native Spanish phrases and local slang in your briefs.
- Align product launches with Spanish holidays or events.
- Test CTAs in both Spanish and English if targeting bilingual audiences.
- Leverage Snapchat’s geofilters and AR lenses with influencer content.
Final Thoughts
Snapchat in Spain is a goldmine for Canadian brands ready to level up their influencer game beyond the usual suspects. These 10 influencers are proven, engaging, and perfectly tuned to Spain’s youthful Snapchat scene.
Remember, cross-border influencer marketing isn’t just about throwing money at popular faces. It’s about building partnerships, respecting local culture, and tracking every step.
BaoLiba will continue updating Canada’s influencer marketing trends, keeping you ahead of the curve. Stay tuned for more insider tips and fresh influencer picks!
