If you’re a Canadian brand or content creator looking to crack the Brazil market, teaming up with local Telegram influencers is a killer move. Telegram’s booming in Brazil, and it’s a goldmine for authentic engagement outside the usual Instagram or TikTok noise. As of May 2025, Brazil ranks among the top countries for Telegram user growth — which means your brand can’t afford to snooze on this platform.
In this piece, I’ll break down the top 10 Telegram influencers in Brazil you should seriously consider for your next collab. I’ll also weave in how Canadian marketers can navigate this space smartly—from payment methods to legal tips—making sure you get max ROI without the usual headaches.
Let’s get into it.
📢 Why Telegram and Why Brazil?
Brazil’s got over 120 million active internet users, and Telegram is their go-to for everything from news and memes to influencer content. Unlike Canada, where Instagram and YouTube still dominate influencer marketing, Brazil’s Telegram channels offer more direct, engaged audiences with less ad clutter. For Canadian advertisers, it’s a chance to build genuine connections with Brazilian consumers in Portuguese, tapping into hyper-local trends and communities.
Plus, Telegram’s open API and bot integration allow for creative campaign formats—think exclusive giveaways, flash sales, or localized content drops—all perfect for Canadian brands like Lululemon or Canada Goose wanting a foothold in Brazil.
💡 How Canadian Brands Should Approach Brazilian Telegram Influencers
Before jumping in, remember:
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Currency & Payments: Brazilians use the Brazilian Real (BRL). Most Telegram influencers prefer payments via PayPal, bank transfers (via SWIFT), or Pix (the local instant payment system). Canadian brands should budget for FX fees and maybe use a payment service like Wise for smoother transactions.
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Language & Culture: Content must be in Brazilian Portuguese, not just straight translations from English. Collaborate with local copywriters or agencies to nail the tone.
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Legal & Compliance: Brazil’s consumer protection laws (like the Consumer Defence Code) are strict about transparency in sponsored content. Influencers must disclose paid promotions clearly, mirroring Canada’s similar FTC rules.
📊 Top 10 Telegram Influencers in Brazil to Watch
Here’s the no-BS list of Telegram influencers who deliver results, based on engagement, audience quality, and niche relevance.
1. @TechGuruBR
Niche: Tech & Gadgets
Followers: 1.2M+
Why: Perfect for Canadian tech brands like BlackBerry or Shopify tools looking to showcase products or services to Brazilian tech enthusiasts.
2. @ModaBrasil
Niche: Fashion & Lifestyle
Followers: 900K+
Why: Ideal for apparel brands wanting to tap into Brazil’s booming fashion scene with authentic style tips and collabs.
3. @FitLifeBR
Niche: Health & Fitness
Followers: 750K+
Why: For Canadian wellness brands like Vega or local gyms wanting a slice of Brazil’s fitness-conscious crowd.
4. @CryptoRadarBR
Niche: Crypto & Finance
Followers: 600K+
Why: Brazil’s crypto market is exploding; this influencer is a trusted voice for Canadian FinTech brands or crypto startups.
5. @FoodieBrasil
Niche: Food & Drinks
Followers: 500K+
Why: Great for Canadian food brands or beverage companies eyeing Brazil’s diverse culinary market.
6. @EcoWarriorBR
Niche: Sustainability & Environment
Followers: 450K+
Why: Align your green campaigns with influencers promoting eco-friendly lifestyles in Brazil.
7. @GamingZoneBR
Niche: Gaming & Esports
Followers: 400K+
Why: Brazil’s gaming community is massive. This influencer is your gateway to gamers who love Canadian gaming gear or software.
8. @TravelBrazil
Niche: Travel & Tourism
Followers: 350K+
Why: Perfect for Canadian travel agencies or airlines targeting Brazilian tourists.
9. @EducaBR
Niche: Education & Self-Development
Followers: 300K+
Why: For Canadian e-learning platforms or coaching services wanting to expand into Brazil.
10. @CinemaLoversBR
Niche: Movies & Entertainment
Followers: 280K+
Why: Great fit for Canadian streaming platforms or content creators seeking Brazilian entertainment enthusiasts.
🧐 People Also Ask
How do Canadian brands pay Brazilian Telegram influencers?
Typically through PayPal, Wise, or direct bank transfers. Pix is gaining traction but less common for international payees.
Is it safe to collaborate with Brazilian Telegram influencers?
Yes, if you do your due diligence—verify follower authenticity, get contracts in place, and comply with local advertising laws.
What type of content works best on Brazilian Telegram channels?
Exclusive content, early product drops, giveaways, and interactive polls tend to perform well.
❗ Key Tips for Canadian Advertisers Working with Brazilian Influencers on Telegram
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Use local translators or agencies for messaging to avoid awkward phrasing or cultural faux pas.
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Track engagement metrics beyond follower count—Telegram’s open ecosystem allows you to monitor views and reactions.
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Be patient with payment cycles—Brazilian banking can be slower due to holidays and regulations.
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Always sign a collaboration agreement specifying deliverables, timelines, and payment terms in both English and Portuguese.
Final Thoughts
Brazil’s Telegram scene is a wild west of opportunity right now. As of May 2025, the platform’s growth makes it a must-have in your global marketing toolkit. For Canadian brands and creators ready to go beyond Instagram and TikTok, these 10 Telegram influencers are your best bet to build authentic, high-impact connections.
BaoLiba will keep you posted on Canada’s evolving influencer marketing landscape. Stay tuned for more insider tips and real-deal strategies to help you win big, whether at home or abroad.
