If you’re a Canadian Instagram influencer looking to score collabs with United States brands in 2025, you’ve landed in the right spot. Influencer marketing is hotter than ever, and nailing partnerships south of the border can seriously level up your game—and your loonies. But it’s not just about sliding into DMs; it’s a craft, a hustle, and a strategy that you gotta get right, especially working through Canada’s unique social media scene and payment systems.
As of May 2025, the landscape for collaboration between Canadian creators and US brands is evolving fast. From payment methods to legal nuances and social media trends, let’s unpack how you can make those influencer marketing deals happen on Instagram and get paid in Canadian dollars without headaches.
📢 The 2025 Influencer Marketing Landscape Between Canada and the US
Instagram remains king for influencer marketing, with millions of active users daily across North America. For Canadian influencers, partnering with United States brands is a no-brainer: bigger budgets, diverse product categories, and the chance to tap into the massive US consumer market.
But here’s the kicker: US brands want authentic voices that resonate locally yet can flex internationally. Canadian influencers often bring that multicultural flavour and trustworthiness, making them ideal collaborators.
In 2025, the trend leans heavily toward micro and nano influencers—think 10k to 100k followers—with high engagement rates. Brands like Roots Canada are even teaming up with US-based eco-friendly apparel companies, showcasing cross-border collaboration done right.
💡 How Canadian Instagram Influencers Can Find US Brand Collaborations
1. Leverage Social Media Networking and Platforms
Instagram is your playground, but don’t just wait for brands to find you. Use platforms like BaoLiba, which specializes in cross-border influencer marketing, to connect with verified US brands actively seeking Canadian content creators.
Also, engage with US brands’ Instagram pages—comment, share, and create content featuring their products organically. This often catches the attention of brand managers scouting for influencers.
2. Understand the Payment and Contract Nuances
Since you’re in Canada dealing with US companies, payment can get tricky. Most US brands prefer paying via PayPal, wire transfer, or platforms like Wise (formerly TransferWise) to save on conversion fees. Expect contracts in USD, but negotiate clear terms about currency conversion, taxes, and invoicing.
Keep in mind Canadian tax laws: you’ll need to report income earned from the US, and the Canada Revenue Agency (CRA) might want documentation of cross-border earnings. Many influencers find it easier to register as sole proprietors or small businesses for tax purposes.
3. Showcase Your Niche and Authenticity
US brands crave authenticity. Whether you’re into fitness, beauty, tech, or sustainable products, highlight your unique angle. Take inspiration from Canadian influencers like Jessica Lord (@jessicalord) who blends fitness with wellness, appealing to both Canadian and US audiences.
Use Instagram Stories, Reels, and Guides to create compelling, high-engagement content demonstrating how you can boost a US brand’s social media presence.
📊 People Also Ask
How does influencer marketing on Instagram work for Canadian creators targeting US brands?
It’s about building a strong profile, engaging authentically with US brands, leveraging influencer platforms, and understanding cross-border payment and legal details. Canadian creators need to tailor their content to US audiences while maintaining their unique voice.
What are the best ways to get paid by US brands as a Canadian influencer?
Popular methods include PayPal, wire transfers, and Wise. Always clarify payment currency and conversion fees upfront. Invoicing should follow both US and Canadian tax regulations to avoid issues during tax season.
How can Canadian influencers stay compliant with legal and tax rules when working with US brands?
Registering as a business entity in Canada helps. Keep detailed records of income and contracts. Consulting with a Canadian accountant familiar with cross-border earnings ensures you stay on the right side of CRA and IRS regulations.
❗ Common Pitfalls to Avoid
Don’t ignore the legal side—many influencers jump into collaborations without contracts, leading to payment disputes. Also, avoid overpromising engagement metrics. US brands scrutinize influencer performance, so be honest and data-driven.
Watch out for currency exchange losses. Negotiate who covers the conversion fees, and consider using payment platforms that offer favourable rates.
💡 Extra Tips for Canadian Influencers in 2025
- Stay ahead of Instagram’s algorithm changes by mixing Reels, Stories, and carousel posts.
- Use hashtags relevant to both Canadian and US markets.
- Collaborate with Canadian agencies that have US brand connections, like The Influence Agency based in Toronto.
- Keep your content bilingual or include English subtitles if you cater to French-speaking Canadians too—this broadens your appeal.
Final Thoughts
Finding collaboration opportunities with United States brands on Instagram as a Canadian influencer in 2025 is about being smart, strategic, and savvy with influencer marketing tactics. Leverage platforms like BaoLiba to cut through the noise, understand payment and tax hurdles, and bring authentic, high-quality content to the table.
BaoLiba will continue updating Canada’s influencer marketing trends, so follow us for the latest insights and insider tips to boost your cross-border game. Let’s get those brands knocking on your DMs!
