If you’re a Canadian influencer looking to snag collabs with Australia brands on TikTok in 2025, you’re in the right spot. The social media game is evolving fast, and cross-border influencer marketing is hotter than ever. But making those Aussie connections? It takes some street smarts, insider knowledge, and a solid game plan.
In this piece, I’m breaking down how you, as a Canadian content creator, can lock in collaborations with Australian brands on TikTok. We’ll cover everything from the nitty-gritty of Canada’s social media landscape, payment methods in CAD, legal stuff, and practical tips that get results. Plus, I’ll throw in examples of local brands and influencers who are crushing it.
By the time you finish this, you’ll know exactly how to approach Australia brand deals with confidence and get paid without hassle. Let’s dive in.
📢 Marketing Landscape in Canada and Australia
Before hunting down Aussie brands, understand the playing field. Canada’s social media scene has its own vibe—TikTok is king, but Instagram, YouTube, and even Snapchat are still relevant for influencer marketing. Payment usually flows through PayPal, e-Transfers, or direct bank deposits in Canadian dollars (CAD). Contracts and disclosures must follow Canadian laws, including CASL (Canada’s Anti-Spam Legislation) and the Competition Bureau’s guidelines on influencer transparency.
On the flip side, Australia brands are keen to expand their reach beyond local shores, especially to markets like Canada and the US. Aussie brands in fashion, health & wellness, and eco-friendly products are particularly hungry for TikTok collaborations that feel authentic and localised.
💡 How TikTok Influencers in Canada Can Find Australia Brand Collaboration
1. Nail Your Niche and Aussie Appeal
Australian brands want influencers who can connect emotionally with their target market. This means you need to highlight your niche—be it beauty, fitness, or sustainable living—and show how your audience aligns with the Aussie customer profile.
Example: Canadian influencer @MapleGreenBeauty focuses on clean skincare and has a strong Vancouver audience interested in eco-conscious products. She’s a perfect match for Aussie organic skincare brands like Aesop or Sukin.
2. Use Cross-Border Influencer Platforms
BaoLiba is a prime example of a platform that bridges global influencers with brands worldwide, including Australia. Register on platforms that cater to international collaborations—these platforms handle currency conversion, contracts, and compliance, making your life easier.
Other platforms to peek at include Upfluence, CreatorIQ, and Tribe. Pro tip: Keep your TikTok profile sharp with Australian English hashtags and content relevant to the Aussie vibe (think slang, local trends).
3. Outreach with a Tailored Pitch
Forget the generic “Hey, let’s collab.” Aussie brands appreciate authenticity and effort. Do your homework, mention specific products you love, and explain why your Canadian audience is a perfect fit for their brand expansion.
Example pitch snippet:
“G’day! I’m a Canadian TikTok creator focusing on sustainable fashion with a growing audience interested in Aussie-made eco-friendly brands like [Brand Name]. I’d love to collaborate and introduce your products to my engaged followers here in Canada.”
4. Understand Payment and Legal Matters
Canada’s currency is the Canadian dollar (CAD), so clarify payment terms upfront. Many Aussie brands will pay via PayPal or direct deposit, but always confirm currency conversion fees and timelines.
Legal-wise, you must follow Canada’s advertising standards. Disclose sponsored content clearly with hashtags like #ad or #sponsored as per the Competition Bureau’s rules. Also, keep contracts airtight—if you’re unsure, get a quick consult from a Canadian legal expert familiar with international influencer agreements.
📊 Data Insights and Trends as of May 2025
According to data from May 2025, TikTok influencer marketing is growing 25% year-over-year in Canada. More than 60% of Canadian TikTok users follow at least one influencer promoting foreign brands, showing a real appetite for international collabs.
Meanwhile, Australian brands are doubling down on TikTok partnerships to grow their footprint overseas, especially in North America. Categories like skincare, fitness gear, and tech gadgets are leading the charge.
This cross-pollination means Canadian influencers who crack the Aussie code stand to gain lucrative deals and long-term partnerships.
People Also Ask
How can Canadian TikTok influencers find Australian brands for collaboration?
Leverage influencer marketing platforms like BaoLiba that connect global creators with brands. Also, research Aussie brands active on TikTok, engage with their content, and send tailored collaboration pitches highlighting your Canadian audience’s fit.
What payment methods do Australian brands use for Canadian influencers?
Most Aussie brands prefer PayPal, direct bank transfers (in AUD or CAD), or international e-wallets. Always clarify currency and fees beforehand to avoid surprises.
Are there legal concerns for Canadian influencers working with Australian brands?
Yes. Influencers must comply with Canadian advertising laws, including clear disclosure of sponsored content. Contracts should specify deliverables, payment terms, and jurisdiction. Consulting a legal advisor is recommended for cross-border deals.
❗ Pitfalls to Avoid When Collaborating with Australian Brands
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Don’t assume Aussie slang or culture is the same as Canada’s—localise your content genuinely.
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Avoid vague contracts; international deals need clear scope and payment terms.
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Don’t neglect tax implications—both Canadian and Australian tax rules may apply; get advice.
Final Thoughts
If you’re serious about scoring Australia brand deals on TikTok in 2025, get your niche locked, use the right platforms, and craft personalised pitches. Keep payments and legal details crystal clear, and always respect the local cultures on both sides.
BaoLiba will continue to update you on Canada’s influencer marketing trends and how to navigate cross-border collabs like a pro. Stay tuned, grind smart, and let’s make those TikTok brand partnerships rain.
