If you’re a Canadian influencer or brand looking to crack the UK market via TikTok in 2025, you’re in the right place. The influencer marketing game keeps evolving, especially on platforms like TikTok, and knowing how to hook up with United Kingdom brands for collabs is pure gold. Let’s skip the fluff and get real about how influencers in Canada can score brand deals with UK companies, what works in social, and how to handle payments and legal stuff without losing your shirt.
📢 Marketing Landscape in 2025 May for Canada and UK Collabs
As of May 2025, influencer marketing is still king when it comes to driving sales and brand awareness both in Canada and the UK. TikTok’s explosive growth means brands want creators who can cut through the noise with authentic content. Canadian influencers have an edge: we’re culturally close to the UK, speak English fluently, and share similar consumer habits, making us prime candidates for UK brand partnerships.
UK brands like Gymshark, The Body Shop, and ASOS are regularly scouting for fresh faces beyond their borders to grow their reach. For Canadian influencers, understanding how these brands operate and what they want on TikTok is crucial if you want to land those collabs.
💡 How Canadian TikTok Influencers Can Land UK Brand Collabs
1. Get Your Social Proof and Niche Down
UK brands want creators who know their audience inside out. Whether you’re into sustainable fashion, fitness, beauty, or tech gadgets, make sure your TikTok content screams “expert” and matches the brand’s vibe. Don’t just chase follower count; engagement rate and content quality matter big time.
2. Use the Right Platforms to Connect
Besides TikTok DMs, use influencer marketing platforms popular in Canada and the UK like BaoLiba, Upfluence, and AspireIQ. These platforms help you pitch directly to UK brands looking for influencers, streamlining the whole collab hunt.
3. Pitch Like a Pro: Localize Your Approach
When reaching out, show you get the UK market. Mention UK-specific trends, holidays, or pop culture references. For example, referencing “Wimbledon” or “The Great British Bake Off” in your pitch can show you’re dialled into UK culture, making you more attractive to UK brands.
4. Handle Payments Smoothly in CAD and GBP
UK brands usually pay in GBP, but Canadian influencers want to avoid nasty currency conversion fees. Platforms like Payoneer, Wise, or PayPal make cross-border payments painless. Make sure to clarify payment terms upfront—net 30 or net 60 days is common. Also, keep in mind Canada’s tax rules: declare your influencer income properly to stay compliant.
5. Know the Legal Basics
Canada’s influencer guidelines from the Competition Bureau require clear disclosure of paid content—same deal in the UK under ASA rules. When working with UK brands, always sign a contract that covers content rights, deliverables, payment and timelines. This protects you and keeps things professional.
📊 Case Study: Canadian Creator Collaborates with UK Brand
Take Rachel, a Toronto-based beauty TikTokker with 50k followers, who bagged a collab with London’s cult skincare brand The Ordinary. She nailed it by creating content tailored to UK skincare trends and referencing popular UK influencers. Payments came through Wise, keeping currency fees low. Rachel’s engagement spiked, and she’s now on retainer for multiple UK brands.
People Also Ask
How can Canadian TikTok influencers find UK brand collaborations?
Start by building a niche, leveraging influencer platforms like BaoLiba, and pitching UK brands with localized content that shows you get their market. Use payment platforms that handle CAD to GBP smoothly.
What legal considerations should Canadian influencers know when working with UK brands?
You need clear contracts covering deliverables and payments, plus follow Canadian and UK disclosure rules to label sponsored content transparently. Don’t forget to report income properly on your taxes.
Which UK brands actively collaborate with Canadian TikTok influencers?
Brands like Gymshark, The Body Shop, ASOS, and The Ordinary often look beyond local creators. Fitness, beauty, and fashion sectors are hot spots for influencer marketing cross-border.
❗ Final Tips for Success
Keep your TikTok content fresh and relevant to both Canadian and UK audiences. Engage with UK TikTok communities to boost your visibility. Don’t sleep on networking—join Canadian influencer events or UK brand webinars. And always negotiate contracts and payments upfront to avoid headaches later.
BaoLiba will keep updating you on Canadian influencer marketing trends and how to work with UK brands on TikTok. Stay tuned and keep hustling!
