Looking to crack the code on influencer marketing with Vietnam brands through Snapchat in 2025? If you’re a Canadian content creator or marketer, this guide is your no-fluff playbook. We’ll break down how to tap into Vietnam’s booming social media scene, work with local brands, and get paid in CAD without the usual headaches. No jargon, just real talk from someone who’s been in the trenches.
📢 Marketing Trends in Canada and Vietnam as of May 2025
As of May 2025, Snapchat remains one of Canada’s top social platforms, especially among Gen Z and Millennials. The platform’s unique AR filters and Stories format offer fresh ways to engage audiences. Meanwhile, Vietnam’s digital economy is exploding, with over 70 million internet users hooked on social media daily. Vietnam brands are hungry for international collabs, particularly with influencers who can bring authenticity and reach.
Canadian influencers are well-positioned to partner with Vietnamese brands because of our multicultural markets and strong trade ties with Southeast Asia. Plus, the Canadian dollar (CAD) exchange rate is favourable, making cross-border payments smoother than ever.
💡 How Canadian Influencers Can Find Vietnam Brand Collaborations on Snapchat
1. Understand Vietnam’s Social Media Landscape
Vietnam’s social media scene isn’t just Facebook and TikTok. Snapchat is growing, especially among urban youth in Ho Chi Minh City and Hanoi. Local brands are experimenting with Snapchat’s AR ads and influencer partnerships to stand out. To speak their language, keep an eye on Vietnamese trends—think vibrant visuals, energetic music, and storytelling that blends tradition with modern lifestyle.
2. Use Platforms That Bridge Canada and Vietnam
You don’t have to cold-email every brand in Saigon. Use platforms like BaoLiba, which connects global influencers and brands—including many Vietnam-based companies—streamlining collaboration. These platforms handle the nitty-gritty like contracts, payment in CAD, and campaign tracking, so you can focus on content creation.
3. Build a Niche That Appeals to Vietnamese Brands
Vietnamese brands love influencers who can authentically showcase products in lifestyle contexts—think skincare routines for humid climates or tech gadgets for young professionals. If you’re in Canada, highlight your multicultural background or your knowledge of Asian markets. Authenticity beats follower count every time.
4. Navigate Legal and Payment Considerations
In Canada, influencer marketing is regulated by the Competition Bureau, so always disclose sponsored content. For Vietnam collaborations, contracts should clarify intellectual property and usage rights. Payments via PayPal, Wise, or direct CAD bank transfers are common and secure. Keep your tax filings clean—Canada Revenue Agency expects you to report foreign income.
📊 Case Study: How a Toronto Influencer Partnered with a Ho Chi Minh City Skincare Brand
Take Sarah, a Toronto-based beauty influencer with 50K followers on Snapchat. She connected with a Vietnamese skincare brand via BaoLiba in early 2025. The brand wanted to enter Canada’s multicultural market and chose Sarah for her authentic vibe and bilingual content.
The campaign involved Snapchat AR filters showcasing product benefits tailored for Canadian-Vietnamese skin types. Sarah received payments in CAD through a streamlined platform, avoiding currency exchange hassles. The collab boosted Sarah’s engagement by 30% and helped the brand grow sales in Canada by 15% within three months.
❗ Risks and Pitfalls to Watch Out For
- Cultural Missteps: Avoid stereotypes or tone-deaf content. Do your homework on Vietnamese culture and consumer behaviour.
- Payment Delays: Always use secure payment platforms with clear terms to avoid getting ghosted.
- Legal Compliance: Both Canadian and Vietnamese advertising laws apply. Don’t skip disclosures or contracts.
- Platform Changes: Snapchat updates features frequently. Stay agile and test new tools early.
People Also Ask
How can Canadian Snapchat influencers find Vietnam brand collaborations?
Start by using influencer marketing platforms like BaoLiba that connect Canadian creators with Vietnam brands. Also, engage with Vietnam’s social trends and reach out through localized marketing agencies.
What payment methods work best for Canada-Vietnam influencer deals?
PayPal, Wise, and direct CAD bank transfers are popular and reliable. Always clarify payment terms upfront and keep records for tax purposes.
What type of Vietnam brands are most active on Snapchat?
Beauty, fashion, tech gadgets, and lifestyle brands in Vietnam are actively seeking Snapchat influencer collaborations to tap into younger audiences.
📢 Final Thoughts
Finding Vietnam brand collaborations on Snapchat as a Canadian influencer is no longer a moonshot. With platforms like BaoLiba, savvy niche-building, and a good grip on legal and payment logistics, you can crack this market wide open in 2025. Keep your content fresh, authentic, and culturally respectful.
BaoLiba will continue updating Canada’s influencer marketing trends—stay tuned for more insider tips and real-deal strategies.
