Canada is a Northern American country that is famous for many things, like the rocky mountains, poutine, and strong influence from England and France. Toronto, its capital, is a vivid world city, where more than 250 nationalities co-exist and contribute to Canadian diversity. It is therefore not surprising that many brands want to capitalize on the cultural melting pot that Canada is and expand their reach abroad.
Turkey is one of the countries that Canada is interested in exporting its goods to and has been increasing its exports to Turkey over the years. In 2021, Canada exported $682 million in goods to Turkey, which is an increase of over $482 million from 2020. The Canadian government has been very much interested in further increasing exports from Canada to Turkey, hence they have partnered with the Turkish government to launch the Canada-Turkey Trade Mission to bolster bilateral trade.
To assist in this goal, representatives of Canada’s Turkish community were consulted and they advised that Canadian exporters need to use Turkey’s burgeoning social media to reach Turkish consumers. The best way to promote through social media is to collaborate with local influencers. Therefore, this article will highlight how you can find Canadian influencers to promote your brand on Instagram in Turkey, should you wish to export to that country.
Why Use Influencers for Instagram Marketing in Turkey?
1. Influencers Have a Wide Reach
Influencers can reach out to millions of people, Terry Crews has about 330 million followers! Of course, you don’t need a celebrity like Terry Crews to get the job done. In fact, celebrities have a reputation for being unreliable but they can still help improve your brand’s credibility. Therefore, it would be best to target micro-influencers who are more relatable and trustworthy to their audience. According to a 2022 report by HubSpot, 90% of consumers are more likely to trust an influencer than traditional celebrities.
2. Influencer Marketing Yields Better Results
According to the Weber Shandwick report, 87% of CMOs report having used influencers to achieve their marketing objectives and 94% of those CMOs believe that influencer marketing is effective in reaching customers. In fact, 57% report that influencer marketing yields a better return on investment than paid media ads.
3. Influencers Can Effectively Bring Brand Awareness
Internet influencers don’t just advertise, many of them also educate their audience about brands. For example, Brenna Brady is a Canadian TikTok influencer who educates her audience on how to safely enjoy wild mushrooms in the woods. Brenna’s educational videos have garnered her over 1 million followers and she is often featured by media houses. Since educational videos are highly shareable, Brenna also has a lot of impressions, which results in an even wider reach. A brand can benefit from an influencer’s educational approach, as it ensures that the audience learns something and can trust a brand that they have just learned of.
4. Influencers Can Help Brands Appear More Authentic
When a brand uses the traditional route to reach consumers, using tactics like employing salesmen, consumers are aware that the brand is driving sales and marketing. On the other hand, an influencer does not appear as if they are trying to sell their audience something. Influencers often produce genuine-sounding content that seems natural, which helps brands appear credible.
How Many Canadians Are Influencers in Turkey?
It is very difficult to find out just how many Canadians are influencers in Turkey, but I can tell you that there are many Canadians who are influencers elsewhere. A recent report by Statista found that Canadian influencers predominantly reside in Ontario, Quebec, and British Columbia. The research also found that the most popular niches among Canadian influencers are travel, beauty, and fitness. Since Canadians are a multicultural lot, it is likely that they will have different backgrounds and we can assume that some of them have Turkish roots and may influence in Turkey.
How Can You Find Canadian Influencers on Instagram?
1. Search Hashtags or Keywords Related to Canada
You can search for hashtags like; #canadian #canada #canadainfluencer #canadamom #canadianbeauty #canadianblogger #canadianfood #canadianfoodie #canadianfashionblogger #canadianlifestyle and #canadiantravel to find Canadian influencers on Instagram. You can also search keywords like “Canadian influencer”, “Canadian travel photographer” etc.
2. Use Influencer Marketing Platforms
You can also use influencer marketing platforms to find influencers that suit your specifications. For example, Baoliba is a global influencer marketing platform that connects brands with influencers, bloggers, and content creators from all over the world. One of the best things about Baoliba is that it conducts in-depth checks on the influencers in its network, which gives brands peace of mind that they are working with genuine influencers.
Choose Baoliba for Influencer Marketing
Baoliba is an influencer marketing platform that specializes in cross-border influencer marketing services. If you want to promote your products to Turkish consumers using Canadian influencers, Baoliba can help.
Baoliba is one of the leading influencer marketing platforms in Turkey, with a huge number of established Canadian influencers. Their team of seasoned influencer marketing specialists can help you take advantage of their extensive contacts to get your promotional posts up and running quickly.
Baoliba will tailor your campaigns to your specifications and needs. Whether you would like to market your product through a sponsored post on Instagram, a Youtube video, or a blog post, Baoliba will help you achieve your goals.
If you need help with cross-border influencer marketing, feel free to contact Baoliba at Baoliba.com.
