Spanish influencers are all the rage right now among brands looking to market their products using social media in Spain. There are massive Spanish influencers who have millions of followers on Instagram, such as Laura Escanes, Aida Domenech, and Dulceida.
Spanish influencers can give your brand the boost it needs to break into the Spanish market, which is primarily an export market for Canadian brands and companies. You can find Spanish influencers for Instagram marketing through influencer marketplaces like BaoLiba or Instagram itself.
Here is what you need to know about how to find Spanish influencers for Instagram marketing if you are a Canadian brand looking to break into Spain in 2025.
How big is the Spanish influencer marketing industry?
Over 2 million accounts on Instagram are posting content in Spanish. Many of these accounts are influencers who have massive audiences within Spain and Spanish-speaking audiences outside of Spain.
According to Statista, approximately 19 percent of individuals between the ages of 16 and 64 stated that they have purchased products based on the recommendations of influencer marketing campaigns from 2022 to 2023.
A 2023 survey of over 1,000 social media professionals found that 70% believe influencer marketing is crucial in the marketing strategy for their brands. 95% of those surveyed believe that influencer marketing would grow in importance in the coming years.
Spain also has the highest audience engagement rate on Instagram in the world at 2.58%, which is higher than the global average of 1.95%.
With an increasing number of Spanish influencers, and higher audience engagement rates, the influencer marketing industry in Spain is expected to grow to over $400 million USD in 2025.
Spanish influencers on Instagram
Spanish influencers on Instagram can help your brand achieve new heights of commercial success in Spain. Instagram is the most important social media platform among Spanish influencers.
A survey from 2023 found that 42% of Spanish influencers primarily use Instagram to reach their audiences. TikTok is the second most important social media platform among Spanish influencers with only 20% saying it is their primary social media platform.
Spanish influencers can be found on Instagram based on their niches of interest.
How to find Spanish influencers on Instagram
Finding Spanish influencers on Instagram is easier than you think.
Search hashtags
You can find Spanish influencers on Instagram by searching hashtags such as #spanishinfluencer. You can also search hashtags that pertain to your niche such as #spanishtravelblogger or #spanishfitnessinfluencer.
You can also search hashtags in Spanish, such as #influencerspana, #influencerspain, or #influencersinispaña. Searching hashtags is a free and easy way to find Spanish influencers on Instagram.
Explore page
You can also find Spanish influencers by checking your Instagram explore page. Your explore page shows you content from accounts you do not follow based on your interests. The more you engage with content that is related to Spanish influencers, the more content about Spanish influencers will show up on your explore page.
Check popular accounts
You can search the popular accounts of Spanish influencers by entering popular Instagram usernames such as @spanishfashionista, @spanishmama and @spanish_life. These accounts are a few networks of Spanish influencers you can connect with to promote your brand in Spain.
Influencer marketplaces
Finding Spanish influencers on Instagram can also be done through influencer marketplaces like BaoLiba. Influencer marketplaces allow you to search influencers from all over the world based on your requirements.
You can filter your searches by country, niche, audience size, engagement rate, and even the number of Instagram posts made in the last month.
Did you know that there are over 3.1 million influencers that are Spanish-speaking on the BaoLiba influencer database?
You can find popular Spanish influencers with excellent engagement rates in Spain and beyond.
On BaoLiba, you can find Spanish influencers such as @itzmonik, a fashion influencer with 2.4 million followers, and @antoniojp09, a TikTok star and crossover influencer who has 2.3 million followers.
Influencer marketing platforms
Spanish influencers can also be found through influencer marketing platforms that connect brands looking for influencers with influencers looking for brand deals.
Some influencer marketing platforms that can help you find Spanish influencers are:
- The Insider’s Room
- Upfluence
- Rolemodels
- Influencity
- Kolsquare
How much to pay Spanish influencers on Instagram
The cost of hiring Spanish influencers on Instagram can vary widely depending on several different factors.
Spanish influencers with larger audiences usually charge more than smaller influencers with varying audience sizes. The influencer’s niche, audience engagement rate, and experience in working with brands are other factors that determine their rates.
According to a 2023 survey of Spanish influencers, 45% charge between $100 and $500 for a single post on Instagram, while 15% charge between $500 and $1,500.
According to the same survey, 43% of Spanish influencers prefer to be paid in cash, while 39% prefer to be paid in free products. Only 10% prefer to be paid in discount codes.
21% of Spanish influencers accept cryptocurrency as a payment method.
Conclusion
Finding Spanish influencers for Instagram marketing does not have to be exhausting. If you are looking for Spanish influencers to promote your brand in Spain, try searching hashtags, checking your explore page, or checking popular influencer accounts. Try using influencer marketplaces like BaoLiba or influencer marketing platforms to streamline your searches.
Learn how to find Spanish influencers for Instagram marketing today!
