The numbers make Spain the standout when it comes to social media influencers for Facebook.
Over 22 million people use the platform regularly, making Spain the third largest market on Facebook behind the USA and India.
Spanish influencers alone average over 100,000 followers each. That’s a lot of eyeballs on your promotions.
For Canadian brands wishing to export to Spain, using Facebook influencers could be the best way to generate interest in your products.
In this article we will look at how to find Spain’s top influencers and how to best utilize their coverage for your inbound marketing efforts.
Why do Canadians need Spanish influencers for Facebook?
Canada is not Spain’s largest trading partner but it ranks high up there. Bilateral trade between the two countries totalled 6.42 billion dollars for the year ending in 2021.
Canada was also Spain’s 17th largest source of foreign direct investment at the same time.
The potential for Canadian brands to find profit in Spain is large, which is why Spanish influencers for Facebook can prove invaluable.
According to a report by the Spanish Governmental Agency for Trade, Canada was the 4th largest source of FDI into Spain’s primary sector, and Spain was Canada’s European country with the largest number of investment projects in 2021.
In 2021, Conservative MP Kelly McCauley visited Spain to promote trade links between the two countries.
Besides trade and investment cooperation, the two countries share many mutual interests in areas like science, technology, renewable energy and sustainable growth.
Spain is Canada’s only EU country friend that has signed a Science and Technology Cooperation Agreement in 2009, a Security Cooperation Agreement that was signed in 2017 and the two nations share membership in the Organization of the American States and the Community of Latin American and Caribbean States.
In 2023 Spain became the first EU country to announce a Trade Commissioner for Canada whose responsibility will be to strengthen bilateral trade ties, encourage investment and foster innovation between the two countries.
The Spanish Government through the Institute of Foreign Trade in Spain announced this position to coincide with PM Justin Trudeau’s visit to Spain for the NATO conference.
With Canada exporting around 30% of its goods and services to Europe and Spain being Canada’s largest goods trading partner in Europe, the appointment of a Spanish Trade Commissioner aimed at boosting trade with Canada is timely.
How to Find Spanish Influencers for Facebook Marketing?
Facebook seems to have a bit of an image problem lately. It’s not as cutting-edge or hip as TikTok or Clubhouse. It’s a dying platform, they say. Yea, lame old Facebook.
Well maybe lame old Facebook is a good place for Canadian brands to market into Spain using Spanish influencers.
As it turns out, Spanish social media influencers who are popular on Facebook are different than Spanish influencers on other platforms.
Spanish influencers on TikTok boast an average of 325,000 followers while Spanish influencers on Instagram get around 202,000; notable numbers as well. Spanish influencers on Facebook though average 257% more than that on Instagram with an average of 738,000 followers.
That’s a big difference and big numbers are what large brands want from their influencers.
The following are some of Spain’s most followed influencers on Facebook:
Cristina Pedroche – 3.6 million followers
Josetxo – 3.4 million followers
Pau Donés – 2.8 million followers
Dani Mateo – 2.3 million followers
Carmen Lomana – 2.2 million followers
Selena Gomez – 2.2 million followers
Belén Esteban – 1.9 million followers
La Roca – 1.5 million followers
Antonio Banderas – 1.4 million followers
Pablo Alborán – 1.3 million followers
These influencers can help get your promotions known to Spanish audiences looking to purchase goods and services like those Canadian brands will offer.
To find influencers for any marketing campaign start your search right here at Bao Liba.
Our global influencer marketing platform has the largest selection of influencers from around the world including Spain’s top social media influencers that are ready to promote your brand on Facebook.
Facebook has an influencer problem too
Spain isn’t the only country that relies heavily on Facebook influencers to get brands known to audiences. This year the company saw its stock fall over 40% in just a few months and the number of influencers using Facebook dropped significantly.
It seems platforms like TikTok, Instagram and Youtube are now the go-to’s for sharing promotions and that Facebook is better suited for older audiences than the youth market.
That makes Facebook a prime platform for brands who are looking for a mature market. Social media influencers on Facebook appeal to older demographics. In Spain, for instance, 85% of Facebook’s users are over 35 with a good portion over 50. This creates a perfect market for Canadian brands that may offer products and services useful to this older, wealthier demographic.
How to Promote Your Brand with Spanish Influencers
As with any influencer marketing program it’s important to be upfront with your Spanish partners on what you want.
When contacting Spanish influencers be very specific that you want promotions on Facebook. This way you won’t be disappointed when they send you their package and prices, and discover most of their promotions are done on TikTok.
Once you’ve established a Spanish influencer who has a large and engaged audience on Facebook the next step is to find out what their promotion includes.
Spanish influencers on Facebook are known for their creativity and ingenuity. They can provide everything from stunning photo shoots to full video production and everything in between.
They can even create live streams to share your promotions and interact with their audience in real time.
All these marketing options can be had for a fraction of what traditional advertising costs. Below is a basic breakdown of what Spanish Facebook influencers generally charge for their promotions:
Facebook Post – 180 Euros
Facebook Story – 160 Euros
Facebook Post + Facebook Story – 320 Euros
Facebook Live – 700 Euros
It’s important to know that these prices may vary greatly.
Factors such as the influencer’s level of experience, number of followers, and engagement rate will all affect the price they charge.
Something else to consider is that many Spanish influencers will not accept cash payments. Like their counterparts almost anywhere in the world, they prefer exchanges where the influencer receives the goods or services instead of cash.
Canadian brands planning on entering Spain for the first time may want to keep that in mind. You may have to ship your products to Spain for exchanges with Spanish influencers.
Shipping to Spain from Canada
Canadian brands entering Spain for the first time generally find that shipping costs can be high.
There are other factors to consider as well. Things like:
Transit Times: Air or ocean freight?
Customs Processes: Does your freight forwarder offer customs brokerage?
Documentation: Have you done your homework regarding the required documents to ship your goods into Spain?
These transit times from Canada can help you plan your promotions and influencer sharing:
Air freight – five days
Ocean freight – 15 to 20 days
Start Promoting your brand today!
Having Spanish influencers for Facebook promotions will greatly enhance your chances of being successful in Spain.
Their large audiences and engagement metrics will ensure your products get the exposure they need to generate sales.
The best place to find top Spanish influencers is right here at Bao Liba.
Our global influencer marketing platform has the largest selection of influencers ready to start promoting your brand today!
