Exporting brands from Canada must seek out the most suitable influencer that best fits their own campaign’s needs as well as Spanish TikTok trends and viewers’ interests.
When successfully done, strong product placement can be achieved with minimum funding as these Spanish influencers can achieve sought-after virality for Canadian brands advertising on Spanish TikTok.
To help Canadian brands on their quest for the brightest Spanish TikTok creators, this article will highlight the most effective ways to scout Spanish TikTok influencers that offer advertising services suitable for Canadian brands.
Why advertising on Spanish TikTok is a goldmine for Canadian brands
The Spanish TikTok community is promising for many Canadian brands.
According to an article published on “Marketing in Spain,” the total number of TikTok users in Spain is 14.88 million users.
It also highlighted that TikTok is Spain’s most popular social media platform, 46% of users falling within the 16-to-24 age bracket. The remaining 54% of users made up of people aged 25 and above.
This shows a likely trend towards TikTok being the perfect platform for brands looking to capture a growing number of young consumers.
TikTok on the other hand, is a global social media platform.
So, brands in Canada seeking to capture Spanish TikTok cannot miss out on promising trends.
According to Statista, Spain is one of the highest TikTok penetration rates in the world at 33%.
The Spanish penetration rate among the total Spanish population also falls under other nations with only the USA higher than it.
Factors to observe when scouting Spanish influencers for campaign marketing
Not all Spanish TikTok influencers present the same promised benefits.
Depending on a brand’s goals, a carefully selected Spanish influencer must be able to rally their followers to take action.
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The Spanish TikTok influencer must have a loyal following
While follower counts are often used as a measure of an influencers’ popularity, they still matter for a brand’s advertising goals.
A Spanish influencer with millions of followers counts may have somewhat of a monopoly. When observing the engagement metrics of their TikTok content, most of their posts hardly see a few hundred likes and less than a hundred comments. This can indicate that many of their follower accounts are bots or inactive accounts.
A brand must be able to dissect an influencer’s followers and ensure that most of them are real and can be mobilized to take concrete action. -
The Spanish influencer’s niche must align with the brand’s offerings
Spanish influencers may fall into varying niches.
Some influencers may post videos about the best Spanish wines, others may be known for their beauty and fashion tips.
A Canadian brand should ensure that the influencer they reach out to coves a niche related to their offerings.
For instance, a Canadian company looking to export beauty products must partner with a Spanish influencer advocating beauty products and regularly posting related tips and advice. -
The Spanish influencer must have strong TikTok content creation capabilities
It is not enough for an influencer to post on point videos.
The influencer must regularly showcase creativity and be adept at using popular effects and trends.
This will give brands confidence that the influencer can represent their offerings adequately and with creativity that suits their audience. -
The Spanish influencer must be familiar with advertising metrics and how to track them
Influencers should have the ability to demonstrate how effective their advertising was and what metrics were achieved.
They should be able to showcase how many impressions their posts made, how many people clicked through to the brand’s website, how many actual conversions they made and so on.
This is a strong indicator of accountability for influencers and should matter when selecting a Spanish influencer suitable for advertising Canadian brands.
How to find Spanish TikTok influencers who offer advertising services
Now that we have pointed out the factors to consider when looking for a Spanish TikTok influencer suitable for advertising Canadian brands, here are the best ways to find them:
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Search and reach out to Spanish influencers on TikTok directly
TikTok makes it relatively easy to find Spanish influencers as the creators can easily be found on the platform.
Simply type in Spanish keywords into the TikTok search bar, and TikTok will populate videos and users related to that keyword.
For instance, typing in keywords like “Spanish fashion tips” or “Spanish recipes” will lead to Spanish influencers who post videos related to those keywords.
\nAfter identifying prospective Spanish influencers, brands can reach out to them either in their DMs or email address if they have one listed. -
Use Spanish influencer marketing agencies
Spanish influencer marketing agencies are a very successful way to connect brands with influencers in Spain.
They already have databases of Spanish influencers sorted into various niches.
Most importantly, they handle almost all aspects of influencer marketing campaigns, including finding, reaching out to, and managing Spanish influencers suitable for advertising brands.
Some examples of Spanish influencer marketing agencies include:
– Famous in Spain
– Nfluence
– The Influencers Agency
– Vizz Agency
– The Urban Influence
– Fluvip
– We Are Social
– INFLUENCER
– PlayGround
– PR Factory
– Brave Up
– Rove
– Pulp
– The Media Team
– Wink & Love
– Like A Hotshot
– PINK
– Folladores Agency
For instance, when a Canadian company seeking to export a beauty product chooses to work with the Spanish influencer marketing agency Wink & Love, a Spanish influencer who regularly posts beauty tips can be selected to advertise their product.
The beauty product will then be sent to the influencer who will create a TikTok video dedicated to the contents of the product, using it and giving a review.
- Use social media platforms dedicated to connecting brands with influencers
There are numerous platforms dedicated to connecting brands with influencers who offer advertising services.
Many of these platforms are popular and have thousands of influencers signed up on them.
Brands can easily search for Spanish TikTok influencers on these platforms, find their contact details, and reach out to them directly.
Some noteworthy platforms include:
– HypeAuditor
– Klear
– Influencity
– Tribe Dynamics
– BuzzStream
– Upfluence
– Hyype
– Hypetrace
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Join social media groups and forums
There are many groups and forums tailored to helping brands seeking influencers find them.
Many of these groups are bound to have many Spanish TikTok influencers waiting to be contacted by brands needing their advertising services.
For example, Reddit has specific subreddits dedicated to helping brands seeking influencers find them.
Facebook, LinkedIn, Telegram, and Discord are also suitable social networking platforms for finding Spanish TikTok influencers. -
Use influencer marketing platforms
Influencer marketing platforms are systems that help brands connect with influencers in various niches.
These platforms usually have databases of influencers sorted by location, social media platform, and niche.
Some popular influencer marketing platforms include:
– BaoLiba
– Grapevine
– Influencity
– Buzzworthy
– Influencity
– NinjaOutreach
– Marching Brands
– Insense
– Influencify
– Promo
Spanish influencers can help Canadian brands thrive on Spanish TikTok
Investing in advertising on Spanish TikTok can be a worthy goal for Canadian brands.
Armed with the right influencer marketing strategy and Spanish influencers, brands can achieve a high ROI.
Spanish influencer marketing agencies are great assets to brands seeking Spanish influencers suitable for advertising.
Utilizing influencer marketing platforms is also great to simplify the process of finding and hiring Spanish influencers who can help Canadian brands achieve sought-after brand visibility on Spanish TikTok.
