Canada is one of the largest Turkish communities outside Turkey, with around 250,000 Turks living in the country.
Furthermore, according to a report from the Turkish Ministry of Trade, Canadian imports from Turkey reached an all-time high of $1.8 billion in 2021. So, it’s safe to say that Canadian brands may want to target this market, especially through social media.
When it comes to social media marketing in Turkey, YouTube marketing accounts for a large chunk of the market according to Statista, especially among Turkish millennials and Gen Z users.
Therefore, when targeting Turkish nationals in Canada, YouTube marketing may be very effective, especially if you’re using Turkish YouTube influencers.
In this article, we’ll discuss how Canadian brands can find Turkish YouTube influencers to market their brands to Turks in Canada.
Use Turkish Influencer Search Platforms
There are several search platforms that connect brands with influencers. While many platforms focus on North America, there are several that focus on Turkey specifically, including:
– SocialInsider
– Mediakix
– Baoliba
– Gohype
– Influencity
These platforms allow brands to search for influencers based on various demographics, including geographical location. So, Canadian brands can simply set Canada as one of their search filters to find influencers living in Canada.
Notably, Baoliba offers a free influencer search platform that provides brands with comprehensive data on all global influencers, including Turkish YouTube influencers.
Search on YouTube
Search functions are one of the most effective ways to find social media influencers.
You can use relevant keywords for your search, and YouTube will return content creators that match your search terms.
For Canadian brands looking for Turkish YouTube influencers, they can use the keywords “Turkish Canadian” in the search bar to find content creators in Canada who identify as Turkish.
Here are some examples of keywords that can be used to find Turkish influencers on YouTube:
– Turkish Canadian
– Ben Türküm
– Türküm
– Türkler
– Türk
– Türkiye
– Turkey
– Toronto
– The GTA
Note that many Turkish influencers will also likely conduct their marketing in Turkish. If a Canadian brand can find an influencer who can market in both Turkish and English, it may be very effective.
Use Google Search
Google can also be used to find Turkish YouTube influencers.
In fact, it can be more effective than YouTube’s search function, as it searches websites outside of YouTube.
Since many Turkish YouTube influencers will also have their own websites, blogs, or social media profiles, searching on Google can yield more results than searching on YouTube alone.
Here are some keywords that Canadian brands can use to search for Turkish influencers on YouTube in Google:
– Turkish Canadian influencer
– Toronto Turkish influencer
– Turkey influencer living in Toronto
– Turkish influencer in Toronto
– GTA Turkish influencer
– Canada Turkish influencer
Also, the Boomerang effect seems to be very popular in Turkey, so brands can find influencers using variations of that term.
Find Agencies that Specialize in Turkish Influencer Marketing
Another option for Canadian brands is to work with agencies that have experience in influencer marketing, specifically Turkish influencer marketing.
Here are some examples of agencies that specialize in Turkish influencer marketing:
– Turkish Influencers Agency
– Influencer Marketing Istanbul
– Turkey Influencer
– Baoliba
– Viral ad
Some of the benefits of using an agency to find Turkish influencers are:
– They often have a database of influencers, so they can find one that matches your brand’s needs very quickly.
– They can provide other marketing services, such as social media management and content creation.
– They often have preferred rates with influencers, so your overall influencer marketing costs may be lowered.
– They may have experience marketing to Turkish nationals within Canada, so they can provide expert advice on how to craft your campaign.
Conclusion
Canada is home to many Turkish nationals. Therefore, when Canadian brands want to market to Turkish citizens in Canada, they should use Turkish influencer marketing to effectively reach this audience.
YouTube marketing is very effective among Turkish nationals, so working with Turkish YouTube influencers may produce remarkable results.
Canadian brands can find Turkish YouTube influencers using influencer search platforms, YouTube and Google searches, and agencies that specialize in Turkish influencer marketing.
For more information on Turkish YouTube influencers, contact Baoliba today!
